Did you know 94% of consumers research products online before buying? Whether you want to buy a car, rent a house, buy a mobile phone, plan a vacation or even search for a job; What do you do? You Google it. Search plays a critical role in our lives. I will leverage my 15 years of experience in Digital Marketing which includes a decade of running one of the best SEO agencies, Bruce Clay India to show you how you can get started on your journey to #1 Rankings on Google. Even though the world of Organic Search is extremely dynamic and what worked last year might not work today. However, on a fundamental level SEO has not changed and I will show you why! If you had burning questions related to SEO such as: What are the 3 most important variables for rankings? Are Links important? Does Social Media impact Organic Rankings? Are Brand Mentions important? ecommerce SEO - Lazy Loading or Pagination? How to opitimize Images? Then this is one SEO webinar you will not want to miss! If you would like to view the webcast, here is the link: https://www.youtube.com/watch?v=6eONJpaG6vM June 2018

1. 10x SEOMy Secret Sauce to #1 Rankings on Google

2. ABOUT BRUCE CLAY
• Founded 1996
• Invented advanced SEO web architecture
• Proprietary SEO software
• International offices – USA, Europe, Asia, Middle-
East, India
• Strategic digital marketing solutions
• Search Engine Optimization (SEO), Google Adwords
(PPC) and Social Media
• SEO Training
• Google Webmaster Trends Analyst Gary Illyes said in
an interview that Bruce Clay has a great SEO Team

3. RECOGNITION
• 2018 – Delivered SEO Masterclass for DMAasia to
150 Marketers.
• 2017 – Led the BCI Team to Win the DMA CMO
Choice Award For Most Trusted SEO Agency
• 2016 Mentored Start-Ups on their Organic Search
Strategy for the NDTV Show Unicorn: Chasing the
Startup Dream
• Ranked TOP SEO Company of India by Silicon India
for 2015 & 2016
• 2014 – Awarded Most talented Social Media
Professional by CMO Asia
• Speaker at Ad Tech, SES, DMA & other business
forums
• Run an extremely well trained team out of
Gurgaon
• 2010 Founder - Bruce Clay India

4. SEO
is
Rocket
Science
300
Variables
10,000
sub-­‐variables
Technical
Creative
Complex
Dynamic
-­‐800
updates
yearly
Evolutionary
– PageRank
to
Hummingbird
RankBrain
Penalties
– Panda,
Penguin,
Pigeon,
Pirate,
Page
Layout…Private
and
confidential.
Not for
Public
Distribution.

5. Brand
Building
Links
&
Mentions
Site
Architecture
On-­‐page
elements
Content
Keywords
SEO – THE BIG PICTURE
Private
and
confidential.
Not for
Public
Distribution.

6. Position
1
on
the
Search
Results
Page
of
Google
can
up
to
17x
more
traffic
than
position
10.
WEBSITE
RANKING
MATTERS
Private
and
confidential.
Not for
Public
Distribution.

7. Your
Domain
VS
Other
Domains

9. Actor
Based
Ronit Roy
Sakshi Tanwar
Rajesh
Khattar
Rajeev
Khandelwal
Generic
Searches
Watch
TV
Series
Online
Watch
TV
Online
TV
Shows
Online
Free
TV
Shows
Watch
TV
Series
Online
Free
Genre
Based
Comedy
TV
Series
Romantic
TV
Show
Online
Horror
TV
Show
Drama
TV
Online
Brand
Name
Altbalaji
Altbalaji TV
Balaji TV
Serial
Language
Based
Tamil
TV
Serials
Online
Hindi
Serial
Online
English
Serials
Online
Marathi
Serials
Online
#How Do People Search?

10. 4 Rules
of
Image
Optimization
1. Alt
Attribute
2. File
Name
3. Image
Size
4. Content
near
the
image

11. Firefox:
2.2
second
improvement
in
Page
Speed,
15%
increase
in
conversions.
Amazon:
Page
slowdown,
1
sec
=$1.6
billion
in
lost
sales/year.
WEBSITE
PERFORMANCE
IMPACTS
CONVERSIONS!

12. Site
Architecture
Themed
Website
Private
and
confidential.
Not for
Public
Distribution.

13. Private
and
confidential.
Not
for
Public
Distribution. 13
Opportunity #LINKS & BRAND MENTIONS
Links
are
the
fabric
of
the
Internet.
We
need
to
evaluate
links
holistically (are
they
theme
related,
good
site)
Trust
Rank
– Unconditionally
links
from
low
quality
sites
will
hurt
your
rankings.
Think
PENGUIN
We
also
need
to
create
LINK
MAGNETS,
i.e.
Content
that
is
of
extremely
high
quality
&
that
will
cause
other
websites
to
link
to
us.

14. Social
Media
• No
direct
impact
on
rankings.
• Ephemeral
Nature
• Critical
for
amplifying
content
• Creates
a
buzz
for
your
brand
name
• Helps
attract
natural
links.

15. @siddlal
You don’t control Google, what happens when algorithm
changes?
Think Google Panda - What happened to?
ezinearticles.com associatedcontent.com
helium.com
hubpages.com articlesbase.com
Another Viewpoint: Links = Traffic, Not Ranking
Link building is not about Google, it is about relevant traffic.
De-risk your website or you could lose it all!

16. Regularly publish articles
related to your target
audience.
Blog 3rd Party Media
Leverage 3rd party media &
audiences to amplify your
brands visibility in leading
websites like Slide Share,
LinkedIn, Quora, Reddit...
Guest Posting
Try to publish Thought
Leadership articles around
your domain in leading
publications within your
industry.
Training Workshop
This is an excellent way
to establish your authority
within your industry &
with your peers.
Sponsorship
You must sponsor industry
related and/or local
events. E.G. BCI sponsors
SES, SMX, imedia, ad tech,
IAMAI, SEMPO...
Video Marketing
You don’t need to have a
video production company to
create videos. Your mobile
phone is now your Video
Camera, so get cracking.
Books
It is an excellent idea to
write books around your
subject. Who knows you
might turn out to be the
next Best Seller!
Social Media
After creating content it is
essential that you amplify it
to multiple audiences and this
is best done through social
networks.

17. Ethics or Face The Music – These Brands Have
DecorMyEyes.com

18. There
is
a
huge
amount
of
content
being
created
daily.
Think
Out
of
the
box
because
10x
Content
=
Links
• Is
the
content
useful?
• Is
it
well
researched?
• Is
it
unique/a
diff
perspective?
• What
is
missing
in
your
niche?
Only 10X Content
Source:www.SmartInsights.com

19. FEATURED
SNIPPET
– POSITION
ZERO
Better
than
#1
Rank
Leapfrog
your
top
competitors
Increase
clicks,
traffic
&
conversions

20. FEATURED
SNIPPET
– POSITION
ZERO
How?
Where?
What?
Why?
When?
Pro
Tip:
Create
a
Q&A/
FAQ
section
within
your
web
pages
if
it
helps
users

21. Private
and
confidential.
Not for
Public
Distribution.

22. VERNACULAR
CONTENT

23. Pagination
vs
Lazy
Loading
A:
PAGINATION
PRO
TIP:
Do
not
put
a
canonical
tag
on
Page
2,
3
etc pointing
to
Page
1
Private
and
confidential.
Not for
Public
Distribution.

24. Digital
Marketing
without
the
best
tools
is
like
doing
Brain
Surgery
with
a
hammer.
Technology
is
a
Game
Changer!

25. Make
Google
work
harder
Private
and
confidential.
Not for
Public
Distribution.

26. ADVANCED
GOOGLE
COMMANDS
THAT
MARKETERS
WILL
LOVE
Command
-­‐ site:
Limits
results
to
a
specified
domain
Pages
missing
from
the
index
Check
for
Duplicate
Content

27. Pro
Tip
>
Combine
keyword
with
this
command
Example:
site:yourdomain.com keyword
This
will
limit
the
results
to
the
specified
domain
and
a
specific
topic
within
this
domain.
Uses
Competitive
intelligence
and
benchmarking
Creating
Virtual
Silos
via
Internal
Linking

28. Resources
– Continue
Your
Learnings
Google
Webmasters
Bruce
Clay
Stephan
Spencer
Eric
Enge
Rand
Fishkin
Barry
Schwartz
Danny
Sullivan
Matt
Cutts
John
Mueller
Gary
Illyes
Aaron
Wall
Eric
Ward
(RIP)
Neil
Patel
Ann
Smarty
Annie
Cushing
Danny
Sullivan
Gary
Illyes
Ross
Hudgens

29. Private
and
confidential.
Not for
Public
Distribution.

30. THANK YOU
SIDDHARTH LAL
MD
BRUCE CLAY INDIA
slal@bruceclay.com twitter: @siddlal
https://www.linkedin.com/in/siddharthlal/
Private
and
confidential.
Not for
Public
Distribution.