Social media boot camp draft 2

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Social media boot camp draft 2

  1. 1. Day 1 Social Media Boot Camp www.har.com/edu1
  2. 2. 2 April 30, 2012Day 1 Objectives Rebrand your business Create your Social Media business strategy Identify Social Media platforms Benefits of Blogging Implement Facebook profile tips Create Facebook business page Learn about Facebook options
  3. 3. Day 1 Objectives Understand the difference between Facebook profile vs. Facebook page Identify content sites Learn Social Media etiquette
  4. 4. Branding YourselfSection 1
  5. 5. It’s Time to UpdateGet a graphic designerUse namechk.comShift into Social Media mentalityWhat is your niche/passion?
  6. 6. Give yourself a Facelift Update your pictures Re-do your logo  Creativethunderdesigns.com  Freelogodesign.com  Elance.com  Vistaprint.com Re-name  Namechk.com
  7. 7. Re-Branding Yourself Google Profile Yahoo Profile HAR.com profile Video FB Biz Page Yelp
  8. 8. Re-Branding YourselfGoogle ProfileHAR.com profileVideoFB Biz PageYelp
  9. 9. Videos to Market YOUVideo for blogging-vimeo.comVideo email using eyejot.comSkype or FacetimeVideo biz card
  10. 10. Monitoring myBrandSection 2
  11. 11. What are they saying?Hootsuite.comSocialoomph.comGoogle AlertsGoogle AnalyticsSocialmention.comKlout.comYelp.com
  12. 12. Business StrategySection 3
  13. 13. Utilize tools effectivelyDoes this fit my strategy?Could I use this tool in another way?Weed in or Weed out
  14. 14. Social Media OptionsSection 4
  15. 15. ChoicesFacebookFacebook Business PageTwitterFoursquareYelpLinkedin& many more
  16. 16. Blogging
  17. 17. Start Here!!!!!Why Blog?Wordpress.com vs. Wordpress.org FoursquareSEOTime ManagementOne to Many Sites theory
  18. 18. Hybrid SitesMiamism.comClarkcountyrealestateguide.comPhoenixrealestateguy.com365Atlanta.com
  19. 19. Facebook Profile
  20. 20. Your personal FBLearn TimelineListsPower of GroupsSharing contentSocial etiquetteLinking accounts
  21. 21. Your personal FBEngagementContentAboutEventsNewsfeed vs. Timeline post
  22. 22. Your personal FBAbidingby Article 12NAR Social Media guidelineFacebook.com/Marketplace
  23. 23. Facebook Biz Page
  24. 24. Your Biz PageHow to create itWhy to create itCreate it effectivelyWhat to post?
  25. 25. Your Biz PageHow to get more likesFacebook Ads
  26. 26. Other Social Media
  27. 27. OptionsYelp  Siri Search  Agent ReviewsFoursquare  Marketing listings  Cold Prospecting
  28. 28. OptionsLinked In  Resume  GroupsPinterest  Marketinglistings????  Cold/Warm Prospecting
  29. 29. OptionsInstagramFlickrSpotifyYoutube
  30. 30. Content is KingSection 5
  31. 31. Personal ContentLifehackrMashableWall Street JournalNY TimesKurtsyDigg
  32. 32. Personal ContentYoutubePinterestYour Passion/Social ObjectESPNYahoo NewsCharitiesWhat is your favorite place?
  33. 33. RE ContentYoutubeHouselogic.comTexasrealtors.comRealtor.orgRealtor.comZillow.comLocal appraisal district
  34. 34. RE ContentLocal eventsTrulia.comMarket report (video from HAR)MLS trends for your areaHousing Trends E-NewsletterHUD.gov
  35. 35. EtiquetteSection 6
  36. 36. Post This/Not ThatPoliticsReligionStop the Self-PromotionRespond to commentsDon’t Poke!Friend Requests/IntroductionsGrammar
  37. 37. Post This/Not That20 to 1 ruleStop! Think! Post
  38. 38. Day 1 Wrap UpSection 7
  39. 39. Day 2 Objectives Learn about Twitter Learn about Video Sign up for SM sites Identify SM apps Time Management tools Resource Tools
  40. 40. Day 1 RecapSection 1
  41. 41. HomeworkBusiness strategyWhat SM feels right to you?
  42. 42. TwitterSection 2
  43. 43. TweeterificWhat is it?Speaking the languageFollowing PeopleCreating listsScheduling PostsAdding links & photos to post
  44. 44. Video TimeSection 3
  45. 45. Why Video?Google loves youtubePeople love videoEasy to doGreat marketing toolDoes it fit my business strategy?
  46. 46. Video vs.Virtual TourActionPhoto gallery
  47. 47. Virtual TourAnimotoTourwristPixeet360SwivlWellcomemat.comHdhat.comTourzilla.com
  48. 48. EquipmentCamcorderIpadIphone or DroidCanon TSI or NikonWeb CameraGo Pro HeroSwivl
  49. 49. EquipmentGreen ScreenLightingPortable Lighting- 36 LED lightMicrophone- Brando MicSmart FLV Converter ProVdownloader
  50. 50. EquipmentVideoEditing Imovie on Mac Final Cut Pro on Mac Windows Live Movie Maker Pinnacle Studio Imovie/Reel Director or Splice on Iphone/Ipad Xtranormal.com
  51. 51. Let’s Get Started
  52. 52. Get a Youtube ChannelIt is easier to use a Gmail accountGo to youtube.comMake an accountThat account is now your channel name
  53. 53. Get a Youtube ChannelNow hit Create Youtube channelFollow stepsVoila- it is done!
  54. 54. What to Video?ListingsBuyersCommunity eventsLifestyleFAQ’sSpecialized Intro videosBio videos
  55. 55. Create a VideoMake a video on cameraEdit videoUpload to your youtube channelAdd the right Tags
  56. 56. What do I say?Research youtube.comHow long?Write script for SellersWrite script for BuyersWrite Community script
  57. 57. Promoting Videoyoutube.comFacebook static videoWordpressYour websiteYour company siteHAREmail
  58. 58. Video EmailIwowwe.comEyejot.comBombBomb.com
  59. 59. Sign Up timeSection 4
  60. 60. Social Media User NameLinkedin.com  Username:_________________  Password:__________________Twitter.com  Username:_________________  Password:__________________
  61. 61. Social Media User NameFoursquare.com  Username:_________________  Password:__________________Google.com for your Gmail account  Username:_________________  Password:__________________
  62. 62. Social Media User NameYelp.com  Username:_________________  Password:__________________Youtube.com  Username:_________________  Password:__________________
  63. 63. Social Media User NameHootsuite.com  Username:_________________  Password:__________________Klout.com  Username:_________________  Password:__________________
  64. 64. Social Media User NameOther #1__________________  Username:_________________  Password:__________________Other #2____________________  Username:_________________  Password:__________________
  65. 65. Social Media User NameOther #33__________________  Username:_________________  Password:__________________Other #4____________________  Username:_________________  Password:__________________
  66. 66. Social Media AppsSection 5
  67. 67. Time to get “Appy”youtube.comFacebookWordpressCost Vs.ValueFoursquareHARYelp
  68. 68. More AppsPinterestLinkedinHootsuiteSpotifyUstream/QikReel Director /SpliceInstagramFlickr
  69. 69. More Apps….The SequelCamera+ImovieHipstamaticDermanderAutoStitchAnimotoYummy Cam
  70. 70. More Apps….the Final SequelZillowRealtor.comTruliaCard Munch or Scan Biz CardsSplash IDGodaddySocialcal
  71. 71. Time ManagementSection 6
  72. 72. Who has the time?WordpressHootsuiteSettimerTake a day offBest time of day to postSkype
  73. 73. Resource ToolsHdhat.com- tinyurl.com/amyhdhatCoffee with Krisstina-get codeReal-techguy.comInmanTechsavvyagent.comAreweconnected.com

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