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PR Newswire Meet The Media - 09/04/08 - Robin Hamman


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PR Newswire Meet The Media event in London on 09/04/08. Presentation by Robin Hamman from

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PR Newswire Meet The Media - 09/04/08 - Robin Hamman

  1. 1. How many of you came here tonight because you wanted to know>> ” How do I make contact with, and pass my messages on to, Bloggers?”
  2. 2. Learning to Listen
  3. 3. <ul><li>headshift is an award-winning social software consulting and development company which applies emerging tools and ideas to the real-world needs of organisations: </li></ul><ul><ul><li>consulting & engagement </li></ul></ul><ul><ul><li>prototyping and experimentation </li></ul></ul><ul><ul><li>development and integration </li></ul></ul>
  4. 4. Multiplicity of Conversations But Not So Long Ago...
  5. 5. Broadcast “ transmit... cast or scatter abroad over an area, as seed in sowing”
  6. 6. Broadcast From Dan Hill's Social Life of a Broadcast -
  7. 7. “ ... the ideal form of communication in some respects, since they allow people with different views of a topic to learn from each other.” Conversation
  8. 8. Conversation(s) From Dan Hill's Social Life of a Broadcast -
  9. 9. Conversational Spaces
  10. 10. Why Listen?
  11. 11. Don’t Forget, It’s a Conversation
  12. 12. Finding Blogs
  13. 13. Finding Blogs & Myspace
  14. 14. Searching Twitter
  15. 15. Locating Twitterers
  16. 16. RSS is COOL
  17. 17. Aggregating RSS
  18. 18. Aggregating RSS
  19. 19. <ul><li>“ Mr. Flanagan said the airline’s strategy included some new plays, including monitoring blogs, as soon as the crisis started. “That was an important part of our strategy,” he said. “And we felt, in general, that the information was generally correct and balanced enough to where we didn’t have to get involved in the conversation. Some of the remarks were tough to take and on some blogs people were actually defending us.” </li></ul>Sometimes... Just Listen Mike Flanagan, Senior VP at Web, American Airline’s PR Agency [ Adage ]
  20. 20. Thanks for Listening [email_address] om also at