Creating Digital Magical Ideas for Advertising Agencies
Enda Nasution Salingsilang.comEngineer | Copywriter | BloggerWhere’s the Digital Magical Ideasis coming from?http://www.flickr.com/photos/bambola_world/2954265552/
My Information• Enda Nasution – Personal blog: http://enda.goblogmedia.com – Twitter: http://twitter.com/enda – Facebook: http://facebook.com/endanasution – Email: firstname.lastname@example.org• Non practicing Civil Engineer with 6 year old son• Copywriter with Ogilvy & Mather Jakarta• Blogging since 2001, 1st chairman to Pesta Blogger 2007• Technical Advisor Inmark Digital (2009 – now)• Managing Director of SalingSilang.com, Indonesian Social Media Platfom (2011 – now)
Examples of Digital Magical Ideashttp://www.flickr.com/photos/vancouverfilmschool/5143625176/
How digital ideas can help advertising? Extended Channels | Social Play | Something Newhttp://www.flickr.com/photos/ruthhb/4174727909/
But where’s the magic coming from?http://www.flickr.com/photos/kaysha/2889635418/
Having the right Communication TEAMhttp://www.flickr.com/photos/snenad/2114835636/
Advertising AgencyDIGI ResearchTAL? Brand Team Activation PR Digital as last resort?
Traditional Ad Agency PR Firms (sister comp.) Social MediaIT Company Persona Digital Agency Everybody can do it
Creative Account Planning Team Team Team Account Art Director Brand Planner Director Account Copywriter Brand Planner Manager/Exe. Common Advertising Agency Team
• Marketing Plan Client Brief • Marketing Direction • Campaign Planning Planner • Brand Planning Brief • Brand Direction Creative • Creative Process Brief • Creative ExecutionWhich stage should we talk about digital?
Is there a place for a digital person?Social Media Strategist | Digital Specialisthttp://www.flickr.com/photos/henteaser/234909155/
A combination of stuff Storytelling Digital Brand Skill Knowledge Communi cation Strategyhttp://www.flickr.com/photos/torley/3813317440/
Digital Magical Ideas starts at the very early beginning Don’t treat digital as “gimmick” Include a “digital specialist” in the process Building relationship through dialog Talk about what interests YOU not brandshttp://www.flickr.com/photos/tomahawktim/224438860/