Graham Brown writes: Your biggest challenge today as a marketer isn't asking "how do we engage youth?" but asking "how do we remove the internal barriers that prevent us engaging youth?". Your biggest sale is the internal one and your competitor your own organization. http://www.GrahamDBrown.com

1. Photo Flickr mindaugasdanys The C-Word by Graham D Brown of WhatYouthThink.com The C-Word 1 1

2. In this presentation I’ll talk about how you can deal with the frustration of creating CHANGE within your organization. How to deal with inherent resistance and who you should be partnering with to make it happen. A complete marketing plan is provided here MobileYouthreport.com Graham Brown Author & Director WhatYouthThink.com GrahamDBrown.com BeachHeads by Graham D Brown of WhatYouthThink.com Overview 2 2

3. Engaging customers is easy Photoflickr Deargddoom57 There are ready-made Beachheads of fans out there who already love your product (despite your marketing) The C-Word by Graham D Brown of WhatYouthThink.com 3 3

4. Your biggest challenge today as a marketer isn't asking "how do we engage youth?" but "how do we remove the internal barriers that prevent us engaging youth?” Photo Flickr pkeyn The C-Word by Graham D Brown of WhatYouthThink.com 4 4

5. Photo Flickr yuan2003 Your biggest sale is the internal one and your competitor your own organization The C-Word by Graham D Brown of WhatYouthThink.com The Yes Buts… 5 5

6. Yes But… our customers like us Photo Flickr bollaeszter Why settle for “like” when you can have “love”? The C-Word by Graham D Brown of WhatYouthThink.com 6 6

7. Yes But… we already have a social media strategy Photo Flickr David Clow - maryland This isn’t about what you use to tell the story but how you tell it. Are you telling a story about your brand or helping your customers tell theirs? The C-Word by Graham D Brown of WhatYouthThink.com 7 7

8. Yes But… our campaigns work Photo Flickr ashleyrosex There’s a big difference between “working” and being “right”. Even spam with a 0.00001% CTR works. Is it right for your company? What is right is whether or not you and your agency are spending or investing the marketing budget. Are you creating a permission asset that lasts or simply relying on your agency for a new Big Idea? The C-Word by Graham D Brown of WhatYouthThink.com 8 8

9. Yes But… We’re not in the soda business Photo FlickrCaseywest The C-Word by Graham D Brown of WhatYouthThink.com Guess what? Neither are your customers. They just want to know what offers the best social currency bang for their buck. 9 9

10. Yes But our CEO makes change Photo Flickr Brian Auer By the time she finds out it’s already too late The C-Word by Graham D Brown of WhatYouthThink.com 10 10

11. Yes But we don’t have “Yes Buts” in our company The C-Word by Graham D Brown of WhatYouthThink.com Cut your losses, Time to move on… 11 11

12. 90% of your customers 90% of your organization Don’t get it, won’t get it and refuse to Change The “Yes, But” people will never be convinced. Don’t waste your efforts on them Photo Flickr irlandainquieta The C-Word by Graham D Brown of WhatYouthThink.com 12 12

13. Focus on empowering the 10% in your organization who need to hear your messageSell to the sold Photo Flickr crispyking The C-Word by Graham D Brown of WhatYouthThink.com 13 13

14. Photo Flickr paulgi The C-Word by Graham D Brown of WhatYouthThink.com The most important sale is the Internal One 14 14

15. Create Photo Flickr ducksoup62 Give the 10% a home A voice, a mission, a name The C-Word by Graham D Brown of WhatYouthThink.com 15 15

16. Download This Powerpointand more… BeachHeads by Graham D Brown of WhatYouthThink.com MobileYouthNet.com 16