BUILDING A TEAM
TO GROW YOUR
BUSINESS
matthew rathbun
theagenttrainer.com
2
• Restrooms
• Breaks
• Expectations
• Participation
Hi! I’m Matthew!
TheAgentTrainer.com | @MattRathbun
#Broker
#Troublemaker
#Storyteller
#BrandFanatic
#Geek
Now You!
In under 30 seconds, tell us:
• Your Name
• Your Firm
• Years, Months, Minutes In the Business
• What s your story?
WHY
CRS?
I m here to help you
build a kickass team…
or to not.
6
…up to you
V 2.2
TheAgentTrainer.com/crsteams
CHAPTER
8
1
9
You re The Leader - Let s Start With You
• Will hiring help you achieve your goals?
• What Is your broker s stance on teams?
• Legal and procedural requirements for hiring
• Personal readiness to lead
• Business readiness to hire
10
Advantages of Building A Team
• Increase in Income
• Broader reach in the market place
• Reinvigorating your love of the business
• Increased transactions
• Ability to specialize
• New avenues of clients
Where
Are You
Now?
11
What
Does
Your
Broker
Think?
12
1. Supportive Leadership
2. Team Policies
3. Resources
4. Coaching / Mentoring
5. Technology
13
Team-Ready
Brokerage
Legal
Considerations
14
1. State Regulations
2. Advertising Rules
3. Brokerage Policies
4. Agency Considerations
5. Federal Considerations
Assessing Readiness
16
State Of Your Business
• Business Plan Review
• Goals and Objectives
• Do You Want To Grow?
• 1year, 2 year and 5 year plans
• Is Your Business Diverse?
• What is going on now that you re considering a team
1. Business Plan
2. Business Projections
3. CEO Mindset
4. Financial Readiness
17
Are You Are
Running
Your
Business As
A CEO?
7 Things Successful Agents Do Differently
Primary
Roles
19
CORE
ROLES
Rainmaker Firefighter
Admin Marketer
Are
You
Ready
For
This?
20
What s
Your
Hourly
Rate?
21
Hourly Rate Formula
Total Income - $100,000
10 (hours/day) x 6 (days/week) x 51 (weeks/year)
= 3060 hours
$100,000 / 3060 = $32.68 value per hour
CHAPTER
22
2
You As
A
Leader
23
HORIZONTAL
TEAMS
VERTICAL
TEAMS
THE NEED
FOR
ORGANIZATION
1. Organizational Structure
2. Job Descriptions
3. Written Agreements
4. Goals and Expectations
25
LucidChart.com
DO YOU REALLY
NEED AN
ASSISTANT OR
JUST WANT AN
ASSISTANT?
27
ASSISTANTS
VIRTUAL
VS
IRL
28
MyOutDesk.com
Zirtual.com
Fiverr.com
• Cannot Show Property
• Must Be Paid a Salary/Hourly
• Cannot Give Opinion/Advice
• Cannot Hold Open Houses
• Measure Homes
• Host Walk-Throughs
• Can Act as Courier
• Can Organize Documents
• Can Schedule Appointments
• Can Place Signs
• Can Produce Marketing Under
Supervision of Agent
• Employment Is Subject To
Approval of Broker
Unlicensed Assistants
1099
VS
W2
1. IRS criteria for 1099 or W2
2. If an individual is hired to do tasks
that do not include traditional client
representation, carefully consider
how they are classified and
compensated
3. Hourly or salary basis (if not IC) –
regardless of license status
4. Tax withholding and other state and
federal employer requirements
33
FEDERAL
GUIDELINES
1. The degree of control exercised by the
alleged employer.
2. The extent of the relative investments
of the (alleged) employee and
employer. 
3. The degree to which the employee’s
opportunity for profit and loss is
determined by the employer. 
4. The skill and initiative required in
performing the job.
5. The permanency of the relationship. 
34
nekstapp.com
CHAPTER
36
3
37
PLANNING
WITH THE
DIVORCE
IN MIND
SOME THINGS
TO CONSIDER
IN YOUR
AFFILIATION
AGREEMENT
1. Start date of relationship
2. How commission is disbursed
3. Who pays what fees
1. (MLS, Assoc., etc…)
4. How is vacation and time-off handled?
5. Who handles team finances?
6. Job description for each team member
7. Who is primary for listings and leads?
8. How will disassociation from the team
occur
9. How is departing member compensated
38
COUNTING
THE
COST
ARE YOU READY TO PAY STAFF OR SPLIT YOUR COMMISSION?
SEEK
LEGAL
ADVICE
40
JOB TITLES
AND
DESCRIPTIONS
• Team Leader
• Assistant
• Marketing Coordinator
• Listing Administrator
• Client Coordinator
• Buyer Agent
• Listing Agent
CHAPTER
42
4
WHERE TO
FIND
RECRUITS
43
Network JobsitesInhouse
ziprecruiter.com
INTERVIEWING
PROCESS
1. Pre-inteview candidate screening
1. Google
2. Nudge.ai
3. Resume
4. Portfolio
2. First Interview
1. Video conference
3. Tasks to determine fit
4. Second interview
1. Bring a friend
5. Candidate Selection
1. Background check
45
CAREFUL WHAT YOU ASK.
YOU’RE AN EMPLOYER NOW.
COMPENSATION
CONSIDERATIONS
• Commission Splits
• Business Origin Split Differential
• Team Expenses vs Agent Expenses
• Contribution to Team Expenses
• Conflict Resolution
CHAPTER
49
5
WORKFLOW
fivestreet.com
calendly.com
Email Signature Templates
CHECKLIST
54
trello.com
CRMs
56
followupboss.com
grasshopper.com
TEAM
MEETINGS
59
• Consistency
• Standup Meetings
• Monthly Meetings
• Documentation
• Company Meetings
60
ACCOUNTABILITY
ONBOARDING
AND
PROCESSING
61
proofhub.com
WRITTEN
REVIEWS
1. 30, 60, 90 and Annual Reviews
2. Should be in writing
3. Outline goals and expectations
4. Followup on corrected behavior
5. Be consistent with both IC and Staff
63
64
RETENTION
Environment
Salary
Rewards
Empowerment
Recognition
7 Things Successful Agents Do Differently
WHEN ITS TIME TO GROW
Ideas
Organization
Assistant
Team
CEO
CHAPTER
66
6
THE IMPORTANCE OF CULTURE
SYNERGY&CULTURE
INTERNAL EXTERNAL
GOALS
CREATING
AN
ACTION PLAN
1. Specific
2. Measurable/Meaningful to you
3. Attainable
4. Realistic
5. Timely
69
70
Helen Keller
"Alone, we can do so little;
together we can do so much."
QUESTIONS
AND
ANSWERS
72
IT’S EXAM TIME…
BREATH. YOU’VE GOT THIS…
Start here bit.ly/BuildTeamBiz
Evaluation https://goo.gl/TghWH3
30% OF MEMBERSHIP CODE: RATHBUN2019
Thanks for your time!
That’s Jett
Facebook: /mattrathbun
Twitter: @mattrathbun
Matthew@TheAgentTrainer.com
TheAgentTrainer.com

Matthew Rathbun CRS Team Presentation