Real estate agents need to build and nurture their database to grow their business. This presentation will not only show you that it is the #1 source of business for agents, but also show you the steps to take to tap into this valuable resource.
RPR (REALTORS Property Resource) is a comprehensive property database and tool for real estate professionals. It contains data on over 160 million properties in the US. The presentation provides an overview of RPR's features, including searching for properties, generating customized reports, and creating comparative market analyses. It demonstrates how agents can refine estimated values and leverage RPR's tools and data to research properties and neighborhoods for clients.
The document is a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) summarizing internet advertising revenue in the United States for 2008. Some key findings from the report include:
- Total internet advertising revenues in the US for 2008 were $23.4 billion, a 10.6% increase from 2007.
- Search advertising accounted for 46% of fourth quarter 2008 revenues, up from 42% in 2007. Display banners were second at 21%.
- Quarterly revenues increased 4.5% from the third quarter of 2008 to $6.1 billion in the fourth quarter, and increased 2.6% from the fourth quarter of 2007.
- It
How to add social networking buttons to your outlook email signatureAK Stout
The document provides instructions for adding social media buttons to an Outlook email signature in 15 steps. It involves downloading icon images from an icon archive website, saving them to the desktop, and then inserting the images into a new signature in Outlook. Hyperlinks are added to each image to link them to the corresponding social media site. The completed signature can then be assigned to new messages and replies.
The document provides a summary of a candidate's work experience and skills spanning over 30 years working in finance, IT, management and administrative roles in both the UK and US public and private sectors. It highlights experience in areas such as IT asset management, budgeting, procurement, contract management, software licensing, project management and training.
The document provides information about an upcoming sales meeting and open house event. It also discusses tips for homesale centers and issues around agency relationships and representing buyers, including when to have buyers sign representation agreements. Key points covered include reminding staff about signature formats, details of a grand opening event to follow, questions around whether a TV mount is a fixture, how agency laws developed from a major lawsuit, the importance of transaction files, different representation options, and ethics standards around disclosing buyer agency relationships.
Build a cohesive team from a group of highly skilled individuals with strong technical backgrounds but limited
team experience. Foster collaboration to deliver multiple complex projects to tight deadlines.
Actions: Conducted team building off-sites. Introduced collaborative project management practices. Coached individuals
and provided feedback. Promoted knowledge sharing. Recognized achievements publicly.
Results: Transformed a group of specialists into a high-performing collaborative team. Delivered multiple projects on
time and on budget through team effort. Individual skills enhanced through knowledge transfer. Low staff turnover.
Achievement: Successfully built a cohesive team from a group of independent technical experts, enabling delivery of
complex projects through collaboration.
RPR (REALTORS Property Resource) is a comprehensive property database and tool for real estate professionals. It contains data on over 160 million properties in the US. The presentation provides an overview of RPR's features, including searching for properties, generating customized reports, and creating comparative market analyses. It demonstrates how agents can refine estimated values and leverage RPR's tools and data to research properties and neighborhoods for clients.
The document is a report from PricewaterhouseCoopers and the Interactive Advertising Bureau (IAB) summarizing internet advertising revenue in the United States for 2008. Some key findings from the report include:
- Total internet advertising revenues in the US for 2008 were $23.4 billion, a 10.6% increase from 2007.
- Search advertising accounted for 46% of fourth quarter 2008 revenues, up from 42% in 2007. Display banners were second at 21%.
- Quarterly revenues increased 4.5% from the third quarter of 2008 to $6.1 billion in the fourth quarter, and increased 2.6% from the fourth quarter of 2007.
- It
How to add social networking buttons to your outlook email signatureAK Stout
The document provides instructions for adding social media buttons to an Outlook email signature in 15 steps. It involves downloading icon images from an icon archive website, saving them to the desktop, and then inserting the images into a new signature in Outlook. Hyperlinks are added to each image to link them to the corresponding social media site. The completed signature can then be assigned to new messages and replies.
The document provides a summary of a candidate's work experience and skills spanning over 30 years working in finance, IT, management and administrative roles in both the UK and US public and private sectors. It highlights experience in areas such as IT asset management, budgeting, procurement, contract management, software licensing, project management and training.
The document provides information about an upcoming sales meeting and open house event. It also discusses tips for homesale centers and issues around agency relationships and representing buyers, including when to have buyers sign representation agreements. Key points covered include reminding staff about signature formats, details of a grand opening event to follow, questions around whether a TV mount is a fixture, how agency laws developed from a major lawsuit, the importance of transaction files, different representation options, and ethics standards around disclosing buyer agency relationships.
Build a cohesive team from a group of highly skilled individuals with strong technical backgrounds but limited
team experience. Foster collaboration to deliver multiple complex projects to tight deadlines.
Actions: Conducted team building off-sites. Introduced collaborative project management practices. Coached individuals
and provided feedback. Promoted knowledge sharing. Recognized achievements publicly.
Results: Transformed a group of specialists into a high-performing collaborative team. Delivered multiple projects on
time and on budget through team effort. Individual skills enhanced through knowledge transfer. Low staff turnover.
Achievement: Successfully built a cohesive team from a group of independent technical experts, enabling delivery of
complex projects through collaboration.
Media relation atau publicity atau publisitas merupakan tool yang yang sangat ampuh dalam mempengaruhi dan mengubah perilaku audience. Adanya dukungan dari pihak ketiga dalam melakukan dorongan terhadap produk, layanan, isu dan organisasi itu sendiri.
Programs & Services Training: PREA eCardsTom Blefko
This document provides instructions for using PREA eCards, which allow real estate agents to send electronic greeting cards to stay in contact with clients and track interactions. The summary is:
The document outlines how to set up a profile, create eCards by selecting a template and adding text, links, and files. It describes how to select recipients from a contact list or groups, preview and send the eCard, and view reporting on interactions. Customer support contacts are provided to assist with using this free tool to communicate with clients.
2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.
ZipForms with Digital Ink / J.D. Power and Associates Marketing IdeasTom Blefko
The document announces a sales meeting on Tuesday to discuss home warranty and mortgage updates. It also reminds employees about signature changes, announces two open houses on September 19th and October 8th, and a Peak Producers course deadline of September 25th. A Sunshine Kids fundraiser will be held on October 3rd at 4 PM.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions.
Final statistics from the Central Penn Multi List are also included at the end of the presentation.
Sales meeting slides for January 10, 2012.
El documento describe una lección sobre objetos y situaciones peligrosas. Incluye preguntas para identificar objetos peligrosos y explicar por qué pueden ser peligrosos.
Sales meeting on Zillow's new endeavor to capture the seller market by providing property owners with tools and market research to manage their properties and understand the market
The document contains information about an upcoming celebration for Faith Michael at the Cumberland Golf Club on June 24th from 5-7 PM. It also includes sample questions and answers about real estate market statistics in Area 7, including average home sale price, days on market, and percentage increase in sales. The document discusses using an absorption rate analysis to determine if the local housing market can support additional inventory when a listing has not received offers after extensive marketing. It provides definitions and a formula for calculating absorption rate based on recent sales and current inventory levels.
Programs & Services Training: Customer for LifeTom Blefko
This document provides information and instructions for real estate agents on how to use an online program called "Customer for Life" to stay in contact with past clients. The program allows agents to automatically send customized real estate market reports to past clients on a scheduled basis. It sources data from multiple listing services and populates reports with new listings, price changes, and status changes in the client's specified area. The document reviews how to set up and edit client profiles within the program, choose report delivery settings and frequencies, and import client contact lists. The goal is to regularly provide clients with useful real estate information to stay top-of-mind as their trusted agent.
Building Your Database & Expanding Your Sphere of InfluenceTom Blefko
This document discusses strategies for building and maintaining a real estate database. It recommends selecting a customer relationship management tool, gathering contact information for everyone known, and continuously looking to expand the database. The key is to regularly "touch" the database through mailers, phone calls, notes, market reports, and social media to stay top-of-mind for future real estate needs. Meeting with the top 20-25 contacts individually for coffee or lunch allows focusing on building strong relationships and asking for referrals.
Steve de's mm ppt for best practices in the usjmadrid7
This document provides best practices and strategies for real estate agents to grow their business. It discusses the importance of follow up and persistence in contacting prospects, with statistics showing that the chance of doing business increases with each additional contact. Other tips include deepening relationships with referral partners like attorneys and lenders, using direct mail campaigns, call capture technology to generate leads from signs and marketing, reviewing financial statements monthly, and getting a mentor to help accelerate growth. The overall message is on purposeful prospecting, measuring results, and treating real estate business like a business to maximize returns.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
Leveraging Your Most Valuable Real Estate Asset to Supercharge Results Jim Remley
Is your real estate business a referral based business? Did you know that 80% of your closings are likely a direct result of your sphere of influence. So why are you chasing new clients instead of cultivating your current database? Explore the answers with this Power Point presentation by Jim Remley and then jump on erealestatecoach.com
An introduction to the new buzzword in the charity sector - Insight. This presentation introduces you to what information is out there and what you can do with it.
1. The document outlines strategies for making data actionable, including developing a big data strategy, setting milestones, identifying relevant data sources, and using data to create organizational efficiencies.
2. It emphasizes focusing marketing and data use on engagement, lead generation, and utilization metrics. Data should be used to move from broad approaches like blast marketing to more targeted segmented marketing.
3. Key steps include gathering, organizing, and identifying relevant data, then using data to track activities and outcomes, store results for future use, and continuously tweak marketing based on lessons learned.
Media relation atau publicity atau publisitas merupakan tool yang yang sangat ampuh dalam mempengaruhi dan mengubah perilaku audience. Adanya dukungan dari pihak ketiga dalam melakukan dorongan terhadap produk, layanan, isu dan organisasi itu sendiri.
Programs & Services Training: PREA eCardsTom Blefko
This document provides instructions for using PREA eCards, which allow real estate agents to send electronic greeting cards to stay in contact with clients and track interactions. The summary is:
The document outlines how to set up a profile, create eCards by selecting a template and adding text, links, and files. It describes how to select recipients from a contact list or groups, preview and send the eCard, and view reporting on interactions. Customer support contacts are provided to assist with using this free tool to communicate with clients.
2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.
ZipForms with Digital Ink / J.D. Power and Associates Marketing IdeasTom Blefko
The document announces a sales meeting on Tuesday to discuss home warranty and mortgage updates. It also reminds employees about signature changes, announces two open houses on September 19th and October 8th, and a Peak Producers course deadline of September 25th. A Sunshine Kids fundraiser will be held on October 3rd at 4 PM.
This document provides insights from Experian Simmons' 2010 Social Networking Report. It finds that 66% of online Americans now use social networking sites, up significantly from 20% in 2007. Users are increasingly addicted to these sites, with 43% visiting multiple times per day. Additionally, 70% of social networkers now keep in touch with family on these sites. The report provides details on user demographics, behaviors, and brand preferences across major social networking sites.
A look ahead at some things that will probably affect the real estate industry in 2012. In addition, grades are issued for the 2011 predictions.
Final statistics from the Central Penn Multi List are also included at the end of the presentation.
Sales meeting slides for January 10, 2012.
El documento describe una lección sobre objetos y situaciones peligrosas. Incluye preguntas para identificar objetos peligrosos y explicar por qué pueden ser peligrosos.
Sales meeting on Zillow's new endeavor to capture the seller market by providing property owners with tools and market research to manage their properties and understand the market
The document contains information about an upcoming celebration for Faith Michael at the Cumberland Golf Club on June 24th from 5-7 PM. It also includes sample questions and answers about real estate market statistics in Area 7, including average home sale price, days on market, and percentage increase in sales. The document discusses using an absorption rate analysis to determine if the local housing market can support additional inventory when a listing has not received offers after extensive marketing. It provides definitions and a formula for calculating absorption rate based on recent sales and current inventory levels.
Programs & Services Training: Customer for LifeTom Blefko
This document provides information and instructions for real estate agents on how to use an online program called "Customer for Life" to stay in contact with past clients. The program allows agents to automatically send customized real estate market reports to past clients on a scheduled basis. It sources data from multiple listing services and populates reports with new listings, price changes, and status changes in the client's specified area. The document reviews how to set up and edit client profiles within the program, choose report delivery settings and frequencies, and import client contact lists. The goal is to regularly provide clients with useful real estate information to stay top-of-mind as their trusted agent.
Building Your Database & Expanding Your Sphere of InfluenceTom Blefko
This document discusses strategies for building and maintaining a real estate database. It recommends selecting a customer relationship management tool, gathering contact information for everyone known, and continuously looking to expand the database. The key is to regularly "touch" the database through mailers, phone calls, notes, market reports, and social media to stay top-of-mind for future real estate needs. Meeting with the top 20-25 contacts individually for coffee or lunch allows focusing on building strong relationships and asking for referrals.
Steve de's mm ppt for best practices in the usjmadrid7
This document provides best practices and strategies for real estate agents to grow their business. It discusses the importance of follow up and persistence in contacting prospects, with statistics showing that the chance of doing business increases with each additional contact. Other tips include deepening relationships with referral partners like attorneys and lenders, using direct mail campaigns, call capture technology to generate leads from signs and marketing, reviewing financial statements monthly, and getting a mentor to help accelerate growth. The overall message is on purposeful prospecting, measuring results, and treating real estate business like a business to maximize returns.
Startup Metrics: The Data That Will Make or Break Your Business by Alistair C...Lean Startup Co.
If you’re being methodical about growth, analytics matters. For startups, analytics is about measuring the right metric, in the right way, to produce the change the business needs most at that point in time. That’s harder than it sounds: you need a solid understanding of your business model; an awareness of what’s most at risk; and a clear idea of where to draw the line between success and failure. Metrics measure not only the health of your business, but also your journey to product/market fit; the value of your company; and the reliability of your underlying infrastructure. Join Lean Analytics co-author Alistair Croll for an all-day, in-depth look at analytics, measurement, and working with data. We’ll cover:
The five stages of growth every company goes through, and how they guide your choice of metrics
Six business-model archetypes and their unique measurement challenges
What “good enough” looks like for fundamental metrics
How to think about cohorts, segments, percentiles, and histograms
Measuring and aggregating infrastructure KPIs such as latency and availability
Using the Lean Analytics cycle to improve through experimentation
This workshop is relevant for people working in standalone startups and for corporate entrepreneurs. It will combine presentations, case studies, and interactive discussion of the audience’s specific measurement challenges. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
Leveraging Your Most Valuable Real Estate Asset to Supercharge Results Jim Remley
Is your real estate business a referral based business? Did you know that 80% of your closings are likely a direct result of your sphere of influence. So why are you chasing new clients instead of cultivating your current database? Explore the answers with this Power Point presentation by Jim Remley and then jump on erealestatecoach.com
An introduction to the new buzzword in the charity sector - Insight. This presentation introduces you to what information is out there and what you can do with it.
1. The document outlines strategies for making data actionable, including developing a big data strategy, setting milestones, identifying relevant data sources, and using data to create organizational efficiencies.
2. It emphasizes focusing marketing and data use on engagement, lead generation, and utilization metrics. Data should be used to move from broad approaches like blast marketing to more targeted segmented marketing.
3. Key steps include gathering, organizing, and identifying relevant data, then using data to track activities and outcomes, store results for future use, and continuously tweak marketing based on lessons learned.
Get the Most out of Your Traffic: Smart Strategies to Increase ConversionPedram Farsaii, MBA
Marketers are projected to spend over $67 BILLION in digital campaigns by the end of 2016…WOW. With that type of spending, there are seemingly no limits to driving traffic to your site. But, how do we take these visitors and better convert them in the rapidly evolving digital landscape? It’s time to re-think the traditional view of the conversion funnel:
- Why every door into your website can lead to important conversion insights.
- Better leveraging data to pinpoint weak spots of your website.
- Proven testing tactics that can help you drive more conversions!
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
This document summarizes an event focused on data, demographics, and direct marketing. It includes presentations from three speakers on using customer data and insights to grow businesses. Steffanie Biedler discusses engaging loyal customers to advocate for a business. Kelly Benish explains how big data can be harnessed nationally to drive local revenue through targeted questions. Neil Stout emphasizes that small, local customer data ("small data") can provide useful insights through database marketing and analysis of customer characteristics and purchasing behaviors. The event provides business owners information on listening to existing customers and leveraging various data sources to improve marketing.
Building Your Database and Expanding Your Sphere of InfluenceTom Blefko
This document discusses strategies for real estate agents to build and maintain their client database in order to generate repeat and referral business. It provides statistics on how buyers and sellers typically find realtors and recommends that agents (1) establish a client database, (2) regularly update their clients, and (3) continuously engage with clients in order to increase the likelihood of capturing repeat and referral commissions that can significantly boost their income over time. Various formulas are presented to illustrate how larger database sizes can translate into substantial additional annual commission earnings potential.
This webinar is designed for staff or Board of nonprofits who are looking to get some new ideas for broadening their base of individual donors. We discuss how to identify your ideal donors, learn where to reach them, and some of the creative ways you can reach them effectively even with a lean budget.
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
This document provides tips and best practices for managing and responding to internet leads as a real estate professional. It emphasizes the importance of quickly responding to online inquiries, building rapport with potential buyers and sellers, and "incubating" leads over an extended period of time through ongoing communication. Specific recommendations include categorizing leads based on their timeframe, using automated and personalized follow-up strategies, focusing on solving customers' needs rather than immediately selling, and tracking communication within a customer relationship management system. The document stresses that online leads require a different approach than phone leads to develop trust and loyalty.
Presentation with my POV on the critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
How to get 30%+ more referrals using ContactuallyContactually
The best Realtors generate 2/3 of their business from referrals. They've developed systems and best practices for consistently attracting referrals from past clients and other referrals partners, and they close more transactions as a result.
Over the past 4 years, we've worked with many of the top-performing Realtors in the country, and have curated the specific tactics and processes that have made them successful.
In this webinar, Tony Cappaert -- the co-founder & COO at Contactually -- will walk through the specific tactics the best Realtors use, including:
- Determining who sends you the most referrals
- Figuring out how to add value each time you follow up with someone in your network
- Identifying the specific moments you should ask for a referral
- Building an automated system to turn following up into a habit
Using these tactics, you'll learn how to generate 30%+ more referrals in the next few months. You don't want to miss it, so sign up today!
This document outlines the five stages of major sponsorship deals: 1) inventory building and asset valuation, 2) prospecting, 3) getting the initial meeting, 4) creating a sponsorship proposal, and 5) activation, fulfillment, and renewal. It emphasizes starting with a thorough inventory and valuation of sponsorship assets. For prospecting, it recommends networking through current sponsors and board members. When meeting with prospects, the goal is to learn about their needs rather than present materials. The sponsorship proposal should be customized based on what the prospect values. Fulfillment ensures sponsors receive promised benefits, and a report sets the stage for renewal discussions shortly after the event or campaign.
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The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
One of the things that sets Avrupa Konutlari Esentepe apart from other developments is our focus on creating a community that is both comfortable and convenient. Our homes are surrounded by lush green spaces, perfect for enjoying a peaceful stroll or having a picnic with friends and family. Additionally, our complex includes a variety of social and recreational amenities, such as swimming pools, sports fields, and playgrounds, making it easy for residents to stay active and socialize with their neighbors.
https://listingturkey.com/property/avrupa-konutlari-esentepe/
Dholera Smart City Latest Development Status 2024.pdfShivgan Infratech
Explore the latest development status of Dholera Smart City in 2024. Discover the progress, infrastructure, and future plans of India's first greenfield smart city.
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
Stark Builders: Where Quality Meets Craftsmanship!shuilykhatunnil
At Stark Builders our vision is to redefine the renovation experience by combining both stunning design and high quality construction skills. We believe that by delivering both these key aspects together we are able to achieve incredible results for our clients and ensure every project reflects their vision and enhances their lifestyle.
Although we are not all related by blood we have created a team of highly professional and hardworking individuals who share the common goal of delivering beautiful and functional renovated spaces. Our tight nit team are able to work together in a way where we pour our passion into each and every project as we have a love for what we do. Building is our life.
2. Agent Lead Generation Programs
‘Open Your Mouth and
Hope Something Flies Into
It’ Method
‘Flight of the Confused
Bumble Bee’ Method
3. How Buyers Find REALTORS®
50%. . . of the time, they are
referred by a friend,
neighbor, relative or used
agent previously to buy or
sell a home
4. How Sellers Find REALTORS®
63%. . . of the time, they are
referred by a friend,
neighbor, relative or used
agent previously to buy or
sell a home
5. The Power of Your Database
1. How many people know that you are
a REALTOR®? (Insert your own number)
2. Percentage that will move this year
(NAR studies indicate that people move, on average, once every
nine years)
3. Number of people that you know
who will move this year (Multiply #1 by #2)
4. Captured business (Multiply #3 by 70%)
5. Average commission earned (Average sales
price ($182,000) X Average commission percentage (5.85%) X Co-
op commission portion (50%) X Agent split (50%) X Prudential
franchise fee (94%))
150
11.1%
16.7
11.7
$2,502
6. The Power of Your Database
6. Commission income from your database (Multiply #4 by #5)
$29,273
7. Playing With the Numbers
If you increase the number of people in your database
200
$39,030
350
$68,303
500
$97,577
9. The Formula Does Not Account For . . .
. . . selling your
own listing
10. . . . sellers who
also buy
The Formula Does Not Account For . . .
11. . . . commission split increases
The Formula Does Not Account For . . .
12. . . . referrals from outside
your database
The Formula Does Not Account For . . .
13. Would Buyer Use Real Estate Agent
Again or Recommend to Others? *
* 2012 Profile of Home Buyers and Sellers, National Association of REALTORS®
60%
80%
50%
70%
40%
30%
20%
10%
0%
Definitely Probably Probably Not Definitely Not Don’t Know
74%
15%
5% 4% 2%
89%would probably use you again
or recommend you to others
14. How Repeat Buyers Found Real
Estate Agent *
* 2012 Profile of Home Buyers and Sellers, National Association of REALTORS®
16%used agent previously
to buy or sell a home
15. The Ugly Truth
Unless you do something about it today . . .
70%. . . over
will use another REALTOR®
in the future
19. 1. Select Your Database
• Get recommendations from peers
• Find out how much it will cost to use
• Some provide a trial version
• Understand there is going to be a learning curve
21. 2. Feed Your Database
• Gather all the names, addresses, telephone numbers
and e-mail addresses of everyone you know
• Use the ‘Memory Jogger’
22. 2. Feed Your Database
• Continuously look to add new people to your
database every day
23. 3. Touch Your Database
• Business Cards – What’s in your desk drawer?
24. 3. Touch Your Database
• Initial Mailer – Enroll them in a ‘Customer
Appreciation Program’ and include three cards
• Phone Calls – Obtain contact information that is
missing from your database
25. 3. Touch Your Database
• Personal (Handwritten) Notes – Make it a habit of
sending five per day to your database (and others)
• Pop-bys – Visit one person in your sphere of
influence per week
Hi!
26. 3. Touch Your Database
• Market Updates – E-mail monthly ‘Customer for
Life’ reports from Online Seller Advantage (OSA)
27. 3. Touch Your Database
• Items of Value – Send out one piece of information
per month regarding real estate (i.e. tax tips, home
maintenance, area info)
28. 3. Touch Your Database
• Just Listed/Just SOLD/Open House Notices
eCards – Notify your database of your activity
Mailers – Notify neighborhoods of your activity
29. 3. Touch Your Database
• Social Media – Know what is going on in the lives of
people in your database and interact with them
30. 3. Touch Your Database
• Coffee – Catch up and relax for a couple of minutes
31. Promoting Yourself
“You can make more friends in two months by becoming
interested in other people than you can in two years by
trying to get other people interested in you.”
- Dale Carnegie