Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO. In his talk, Farhad shared 10 must-have GA4 reports for SEO, showed how to set them up via GA4 and/or GTM, and explained insights to be gained from those reports, and actions that SEOs can take from those insights. GA4 reports featured in the talk include some ready-to-use reports already present in GA4, and a number of GA4 explorations specifically designed for SEO analysis. Most of the reports require little to no technical knowledge, but do require a basic understanding of visitor analytics, SEO, and basic familiarity with GA4.

1. 10 must-have GA4
reports for all SEOs
Slideshare.net/AccuraCast
@accuracast
Farhad Divecha
AccuraCast

2. @accuracast #brightonSEO
Intros
Farhad
(fuhrhaad)

3. @accuracast #brightonSEO
Intros
AccuraCast
HelpMeChoose
OUT loud
Rounders England

4. @accuracast #brightonSEO
Intros
Advise
brands on
strategies for
international
growth at
scale

5. @accuracast #brightonSEO
Intros
This includes
a heavy
emphasis on
MarTech
strategy

6. @accuracast #brightonSEO
Intros

7. @accuracast #brightonSEO
GA4 Is Different
Event-based,
rather than
page view
based

8. @accuracast #brightonSEO
I asked
ChatGPT
“What are 10
must-have GA4
reports for SEO?”

9. @accuracast #brightonSEO
0 1 2 3 4 5 6 7 8 9 10
Acquisition Report
Landing Pages Report
Site Search Report
Behavior Flow Report
Devices Report
Conversion Report
Search Console Report
Geographical Summary Report
Queries Report
Mobile Usability Report
Organic Search Report
Demographics & Interests Report
Site Speed Report
User Explorer
Goal Flow Report
E-commerce Report
Audience Report
Referral Traffic Report
Real-Time Report
Source/Medium
Top Conversion Paths Report
Technology Report

10. @accuracast #brightonSEO
Great
Suggestions

11. @accuracast #brightonSEO
1. Search Console

12. @accuracast #brightonSEO
1. Search Console

13. @accuracast #brightonSEO
1. Search Console

14. @accuracast #brightonSEO
1. Search Console

15. @accuracast #brightonSEO
1. Search Console

16. @accuracast #brightonSEO
1. Search Console

17. @accuracast #brightonSEO
Which queries
send traffic
1. Search Console

18. @accuracast #brightonSEO
Which organic
landing pages
engage
1. Search Console

19. @accuracast #brightonSEO
2. Conversion Paths

20. @accuracast #brightonSEO
2. Conversion Paths

21. @accuracast #brightonSEO
2. Conversion Paths

22. @accuracast #brightonSEO
2. Conversion Paths

23. @accuracast #brightonSEO
2. Conversion Paths

24. @accuracast #brightonSEO
2. Conversion Paths

25. @accuracast #brightonSEO
2. Conversion Paths

26. @accuracast #brightonSEO
2. Conversion Paths

27. @accuracast #brightonSEO
2. Conversion Paths

28. @accuracast #brightonSEO
2. Conversion Paths

29. @accuracast #brightonSEO
What’s the
organic search
visitor journey to
conversion?
2. Conversion Paths

30. @accuracast #brightonSEO
3. Segment Organic Traffic

31. @accuracast #brightonSEO
3. Segment Organic Traffic

32. @accuracast #brightonSEO
3. Segment Organic Traffic

33. @accuracast #brightonSEO
3. Segment Organic Traffic

34. @accuracast #brightonSEO
How do organic
search visitors
behave?
3. Segment Organic Traffic

35. @accuracast #brightonSEO
4. Site Speed
https://www.thyngster.com/performance-
timing-tracking-with-google-analytics-4
Thanks
David
Vallejo!

36. @accuracast #brightonSEO
4. Site Speed

37. @accuracast #brightonSEO
How long do
pages on the site
take to load for
real users?
4. Site Speed

38. @accuracast #brightonSEO
5. Referral Traffic

39. @accuracast #brightonSEO
5. Referral Traffic

40. @accuracast #brightonSEO
5. Referral Traffic

41. @accuracast #brightonSEO
5. Referral Traffic

42. @accuracast #brightonSEO
5. Referral Traffic

43. @accuracast #brightonSEO
5. Referral Traffic

44. @accuracast #brightonSEO
5. Referral Traffic

45. @accuracast #brightonSEO
Which link
sources actually
send traffic?
5. Referral Traffic

46. @accuracast #brightonSEO
6. SEO Landing Pages

47. @accuracast #brightonSEO
6. SEO Landing Pages

48. @accuracast #brightonSEO
6. SEO Landing Pages

49. @accuracast #brightonSEO
6. SEO Landing Pages

50. @accuracast #brightonSEO
Are optimised
pages retaining
visitors &
converting them?
6. SEO Landing Pages

51. @accuracast #brightonSEO
7. SEO Paths

52. @accuracast #brightonSEO
7. SEO Paths

53. @accuracast #brightonSEO
7. SEO Paths

54. @accuracast #brightonSEO
7. SEO Paths

55. @accuracast #brightonSEO
Where do organic
search visitors go
from the landing
page?
7. SEO Paths

56. @accuracast #brightonSEO
8. Data Stream Breakdown

57. @accuracast #brightonSEO
8. Data Stream Breakdown

58. @accuracast #brightonSEO
8. Data Stream Breakdown

59. @accuracast #brightonSEO
How are regional
sites performing
w.r.t. SEO?
8. Data Stream Breakdown

60. @accuracast #brightonSEO
9. Scroll Tracking

61. @accuracast #brightonSEO
9. Scroll Tracking

62. @accuracast #brightonSEO
9. Scroll Tracking

63. @accuracast #brightonSEO
9. Scroll Tracking

64. @accuracast #brightonSEO
9. Scroll Tracking

65. @accuracast #brightonSEO
9. Scroll Tracking

66. @accuracast #brightonSEO
9. Scroll Tracking

67. @accuracast #brightonSEO
9. Scroll Tracking

68. @accuracast #brightonSEO
9. Scroll Tracking

69. @accuracast #brightonSEO
How much of the
page do visitors
read?
9. Scroll Tracking

70. @accuracast #brightonSEO
10. Content Stickiness

71. @accuracast #brightonSEO
10. Content Stickiness

72. @accuracast #brightonSEO
10. Content Stickiness

73. @accuracast #brightonSEO
10. Content Stickiness

74. @accuracast #brightonSEO
10. Content Stickiness

75. @accuracast #brightonSEO
10. Content Stickiness

76. @accuracast #brightonSEO
10. Content Stickiness

77. @accuracast #brightonSEO
10. Content Stickiness

78. @accuracast #brightonSEO
Does organic
traffic to the blog
pages visit the
money pages?
10. Content Stickiness

79. @accuracast #brightonSEO
Questions? +44 800 019 6813
sales@accuracast.com