The presentation of Talkpush' CEO Max Armburster during the recruitment hacks 6 event

1. Omnichannel referral strategies
Omnichannel integrated referrals campaigns,
data privacy & delivering an awesome
experience.
June 5, 2018
Recruitment Hackers 6 in Manila
Max Armbruster, CEO Talkpush

2. In confidence
Hello, my name is Max
Armbruster
• CEO / Founder of Talkpush
• Built (and sold) an Recruitment software (ATS) company
before
• Worked in 4 continents
• Interviewed thousands, hired hundreds
• Day dreaming about recruitment acceleration and the
man-machine interface

3. In confidence
On the menu today…
• Omnichannel vs multichannel
• Challenges of building a single candidate view
• Why digitization is key to compliance with GDPR
• Why the market is still looking for a winner-take-all
vendor which can turn employees into recruiters
A waiter presenting
the daily plat du
jour

4. In confidence
Omnichannel > Multichannel
•Multi = Many / activates every channel possible
to help the vendor
• Omni = All / builds an experience optimized for
the customer
• Omnichannel delivers an integrated and
cohesive customer experience.

5. In confidence

6. In confidence
FACEBOOKJOBBOARDSCAREERSITEREFERRALSEVENTS
SORT
SCREEN
ALLOCATE
LEAD CAPTURE
HIRE
TALENT COMMUNITY
ATSIMPORT
Re-engage
Subscribe
Subscribe
AGENCIES
Single candidate view: easier said
than done….
• Most CRM / ATS systems do not cater to
high volume environments, so the data is
not tracked until hire
• Merging duplicate profiles is a
complicated task
• Vendors and channels are all competing
(not cooperating) to claim the most hires

7. In confidence
Single candidate view: How we
do it at Talkpush
• In closed networks like Facebook = no risk for
duplicates
• Outside of Facebook = each candidate has a unique
ID, tied to their email and phone number
• In spite of check, an estimated 1% of candidates
are still duplicates… down from 20-30% before the
automated merging happens
Wallpaper with Max picture
(extract from the pfl pone
chat

8. In confidence
Picture of old soviet union
with people waiting in lineHow NOT to do it…
•Capture leads on separate systems for email, SMS,
phone calls, events, etc.
• Forcing candidate to pick a single channel/app/site to
apply
• Assigning username & password for candidates

9. In confidence
How to open all communication channels to
increase participation
FACEBOOK
MESSENGER CHATBOT
MESSENGER CHATBOT
(WEBSITE PLUGIN)
WEBSITE CHATBOT INTERVIEW LANDING
PAGE (WEB FORM)
PHONE CALL
(IVR OR LIVE)
SMS

10. In confidence
Capturing referrals at every step
of the journey
• It is tempting to simplify the ERP plan by forcing a
single application path
• This represents a missed opportunity to maximize
participation and conversion

11. In confidence
Sourced
Connect with talent on
every channel
Scheduled
Shortlisted candidates
are scheduled for a face
to face meeting
On-site
Make strong first
impressions
Candidate NPS
Turning candidates into
ambassadors
Hired
Regular reminders of
new openings and
incentives
Alumni
Ex-employees can still
be active participants
When to collect referrals?
At every single step of the journey
Hi <firstname>, Would you be
interested in joining our
ambassador program and help
us get the word out on ACME?
Sign up here to become an
ambassador.
Hi <firstname>, While we do not
have a position for you at this
time, feel free to share it with
friends who you think could be a
better fit for ACME. You could
earn a referral commission of
PHP 5,000 if they get hired.
Hi <firstname>, Your interview
should begin in 30 minutes.
While you wait, did you know
that could make up to PHP
5,000 for every person you
referred to a job at ACME who
gets hired? Would you like to
participate in this program?
Hi <firstname>, tomorrow when
you come to the office, please
feel free to bring a friend who
you think could be suitable for a
job at ACME.
Thanks for your positive review
of the candidate experience at
ACME? Would you be interested
in our candidate referral
program?
Hi <firstname>, hope all is well.
We are ramping up and since
you know what talent we are
looking for, we were hoping you
could share this with your
network. You could earn up to
PHP 4,000 per successful
referral.

12. In confidence

13. In confidence
Dos and Donts of GDPR: What’s OK
below?
• Ask candidates to bring a friend along with them to their
scheduled interview
• Go around the office to collect names and phone numbers
from employees
• Message applicants with a link to a job description for them to
share with their friends
• Ask candidates to fill a form with the contact details of friends
who could be interested
• Collect paper resumes at a job fair
Pic of a school teacher scolding his students

14. In confidence
Result: Compliance is impossible
without a system of record
• Asking and storing permission to store the data
• Security encryption and access control
• Offer candidates the possibility to opt in and opt out at any
time
• Getting smarter

15. Thank you!
Website: www.talkpush.com
Twitter: Twitter.com/talkpush
Try the bot : m.me/letthetalenttalk
Blog: Blog.talkpush.com
Videos: Youtube.com/c/talkpush.com
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