A presentation delivered by Tom Pool, at the November 2023 edition of London SEO. Covers a wide range of potential automations & tips for automating certain workflows.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
How to Create an Airtight SEO Strategy to Beat Any Competitor - Rumble RomagnoliRumble Romagnoli
My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
How to Create an Airtight SEO Strategy to Beat Any Competitor - Rumble RomagnoliRumble Romagnoli
My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.
There is more value to links that simple SEO. This is why, between 2000 and 2002, there was a huge patent case in the US over who owned the hyperlink! Find out, 20 years later, what all the fuss was about.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Brighton SEO October 2022: How your website impacts the planet - and what yo...Stuart Davies
Stu Davies, Head of Agency from Creative Bloom, local surfer and environmental campaigner slides from his talk from Brighton SEO October 2022.
It is estimated the internet accounts for 4% of Greenhouse gas emissions. As SEOs, we can play a crucial part in making the internet an energy-efficient place and do our bit to reduce that impact. Stu talks through that impact and how SEOs can help make the world greener and still deliver great rankings.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
[drupalday2017] - Speed-up your Drupal instance!DrupalDay
Perchè la tua istanza Drupal non performa e cosa puoi fare per invertire la rotta. D'altronde è una questione complessa: i moduli, la qualità del codice, l'uso delle cache, ma anche la versione di PHP, il proxy-cacher, il tuo hosting e, in ultimo, le cavallette...
di Daniele Piaggesi
There is more value to links that simple SEO. This is why, between 2000 and 2002, there was a huge patent case in the US over who owned the hyperlink! Find out, 20 years later, what all the fuss was about.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Brighton SEO October 2022: How your website impacts the planet - and what yo...Stuart Davies
Stu Davies, Head of Agency from Creative Bloom, local surfer and environmental campaigner slides from his talk from Brighton SEO October 2022.
It is estimated the internet accounts for 4% of Greenhouse gas emissions. As SEOs, we can play a crucial part in making the internet an energy-efficient place and do our bit to reduce that impact. Stu talks through that impact and how SEOs can help make the world greener and still deliver great rankings.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Commerce Platforms PDP Content Strategy: Amazon and Beyond - BrightonSEO Oct ...MargoHowie
My presentation for the Ecommerce SEO track for BrightonSEO on approaching PDP content strategy, maximising listings, and avoiding common mistakes. For more information, please contact the MediaCom eCom Practice.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
In this talk, Riaz will look at shifting B2B buyer, which reduces time with potential suppliers is forcing sellers today to evolve as a result.
He will cover:
1. The new B2B buyer and how new demographics and behaviour have altered the way companies buy from each other.
2. How to build relationships earlier and get ahead of your competitors.
3. Making use of dark funnel data to power both sales and marketing.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
[drupalday2017] - Speed-up your Drupal instance!DrupalDay
Perchè la tua istanza Drupal non performa e cosa puoi fare per invertire la rotta. D'altronde è una questione complessa: i moduli, la qualità del codice, l'uso delle cache, ma anche la versione di PHP, il proxy-cacher, il tuo hosting e, in ultimo, le cavallette...
di Daniele Piaggesi
Productivity At Thunder - Kick Off MeetingMax Thomas
In January 2013, Thunder SEO launched an “internal cause” of productivity evangelism back in January that we’re just now starting to see the impact of, including what we’ve learned about how Thunder operates and how we plan to implement this new knowledge company wide. As part of the process, we looked at areas where we loose value and time, and where improvements could be made -- including monthly reporting, campaign management and execution, client communication and others.
We used this presentation to kick off the meeting. It goes into more detail of what we looked at, uncovered and decided. There's also much more detail on our blog - ThunderSEO.com/blog.
If you're interested, I encourage you to check it out.
An introduction to accessibility: definition, concepts, some requirements from WCAG, checking the accessibility conformance, recommendations and curiosities.
Training Webinar: Top front-end techniques for OutSystemsOutSystems
How do front-developers that have started testing or working with OutSystems generally view the Platform, before they get to fully harness its power? They usually say it's more restrictive than they're used to and that it doesn't allow them to do what they need to do.
Fear no more! We're here to debunk that myth and show you that behind all its nuances, OutSystems has a truly powerful Platform that can enable you to build pretty much anything.
In this webinar, you will:
- Slay a dragon named "You can't do that with OutSystems!"
- Understand (some of) the inner workings of the Platform.
- Get some tips on how to organize your front-end code in a better way.
- Learn how you can become much more productive doing front-end work with OutSystems.
- Become an awesome front-end developer.
It's all up to you, but we're giving you all the tools!
Free Online training: https://www.outsystems.com/learn/courses/
Follow us on Twitter http://www.twitter.com/OutSystemsDev
Like us on Facebook http://www.Facebook.com/OutSystemsDev
How do front-developers that have started testing or working with OutSystems generally view the Platform, before they get to fully harness its power? They usually say it's more restrictive than they're used to and that it doesn't allow them to do what they need to do.
Fear no more! We're here to debunk that myth and show you that behind all its nuances, OutSystems has a truly powerful Platform that can enable you to build pretty much anything.
In this presentation, you will:
> Slay a dragon named "You can't do that with OutSystems!"
> Understand (some of) the inner workings of the Platform.
> Get some tips on how to organize your front-end code in a better way.
> Learn how you can become much more productive doing front-end work with OutSystems.
> Become an awesome front-end developer.
It's all up to you, but we're giving you all the tools!
This was an OutSystems webinar presented.
Video @https://youtu.be/B_puSsNDgbg
GDG Cloud Southlake #6 Tammy Bryant Butow: Chaos Engineering The Road To Res...James Anderson
Our Speaker: Tammy Bryant Butow, a Principal Site Reliability Engineer @ Gremlin will talk to us about The Road To Resilience: Chaos Engineering, Disaster Recovery & GameDays.
Abstract:
Over the years much research has been conducted and books have been written on how to improve the resilience of our software. This tech talk will dive deep into three key practices that improve the key measures of tempo and stability (outlined in Accelerate). These 3 practices are Chaos Engineering, Disaster Recovery and GameDays. You'll learn practical tips that you can put into action focused on resource consumption, capacity planning, region failover, decoupling services and deployment pain. You'll also hear how you can get certified in Chaos Engineering - whether you are a beginner or have many years of experience.
Talks about #sre, #tech, #chaosengineering, #performanceengineering, and #sitereliabilityengineering
Be kind to your future admin self, Silvia Denaro & Nathaniel SombuCzechDreamin
When you’re working on Salesforce projects it’s easy to forget about the importance of maintaining your solutions.
In this session you will discover what you should be doing today to ensure that you don’t create headaches for yourself in the future. Your future self will thank you for attending this session and applying these simple tips to your work.
Similar to SEO Of Tomorrow_ The Rise Of Automation.pdf (20)
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
2. www.bluearray.co.uk | @bluearrayseo
I’m Tom Pool - Technical & Training Director at Blue Array. I
love creating automations, and helping make my own (and
other peoples) jobs that little bit easier. I frequently speak
at industry events, and run a number of training sessions,
both for Blue Array’s clients, and for the wider industry.
Outside of work, I run ridiculously long distances for fun
(Brecon Beacons Marathon on Saturday!), bake & cook
lots, and have a young Springador puppy called Ivy.
Follow me on:
● Twitter, or X: @cptntommy
● LinkedIn: tom-pool
● Slideshare: TomPool
● Github: cptntommy
Intro
17. www.bluearray.co.uk | @bluearrayseo
Looker Studio reports,
various tools, rank tracking,
APIs, trend alerts, site
monitoring, link tracking,
opportunity highlighting
deeper data analysis…