This document outlines objectives and guidelines for effective language use. It identifies five key guidelines: clarity, simplicity, adapted language, forceful language, and vivid language. Clarity means using concrete symbols that are easily understood. Simplicity means using direct wording that is less complex. Adapted language means using words appropriate for the audience. Forceful language stimulates interest. Vivid language uses descriptive words that engage the senses. The document provides examples to illustrate applying these guidelines to construct clear and engaging sentences.