This document outlines objectives and guidelines for effective language use. It identifies five key guidelines: clarity, simplicity, adapted language, forceful language, and vivid language. Clarity means using concrete symbols that are easily understood. Simplicity means using direct wording that is less complex. Adapted language means using words appropriate for the audience. Forceful language stimulates interest. Vivid language uses descriptive words that engage the senses. The document provides examples to illustrate applying these guidelines to construct clear and engaging sentences.

2. OBJECTIVES:
At the end of the lesson, at least 75% of the students
will be able to:
 Identify the five guidelines of language bar
 Cite the importance of a clear and stimulating
language
 Construct sentences showing the five guidelines of
language

3. Language is a code of system
used by humans to
communicate.
And as there are diverse languages,
there are diversities in the
code system or
symbols as devised
and used by man.

4. Five characteristics of Language
Clarity,
Simplicity,
Adapted language,
Forceful
Vivid language.

5. Clarity is the concreteness of
code symbols that a reader can
more easily and immediately
understand.

6. Differentiate:
Many students attended the students
council meeting
Ninety-five college students attended
Tuesday’s students’ council meeting.

7. Simplicity
- Is the complexity of wording written for the
sake of verbal erudition is less easily
understood,
compared with what is
expressed directly and
to the point

8. Adapted Language
- are words expression should relate to the
readers age, educational attainment, gender,
ethnic, origin and other
personal factors

9. Forceful
- stimulating language provides color, interest
and excitement.

10. Differentiate
1. He speaks at length while saying
little.
2.He spews forth words- and saying
nothing.

11. Vivid Language
is vivid wording descriptive and stirs the
senses of the readers.

12. For example:
 Very good salesman- Cracker persuader
 Dishonest and evil- festering corruption
 Trouble spot- seething hell.

13. Thank You!!!