The survey results show that the target audience for the magazine is teenagers aged 14-19, most of whom are female. As most respondents earn £0-£24,999 annually, the magazine should be priced below £2.59. Since most prefer listening to music on mobile phones, the magazine should be mobile-friendly. A voucher would make a popular free gift. Artists like Catfish and the Bottlemen indicate the magazine should feature that style of music.

1. My reader profile

2. Age
Through using my survey I discovered most people
(87.18%) that answered it were between the ages of
14 – 19.
This suggests my target audience to aim the magazine
to are teenagers mostly.

3. Gender
• 61.54% of the people that answered my
survey are females showing my I
should aim my magazine towards the
female population.

4. Income
• The most common income is £0 – £24,999 (with
37.5%) which shows I should make my magazine in
the lower price band.

5. Price of the magazine
• A majority of the respondents for my survey were
willing to pay up to £2.59 (76.32%)

6. Preferred way of listening to music
• To find out what I should offer in my magazine,
most of the people who took the survey (73.17%)
said they prefer to listen to music on there
mobile therefore it gives an indication of the
formatting of my magazine and that it should be
compatible to be read on mobile phones.

7. Free gift
• The most popular free gift was a voucher this
suggests I should offer a money off voucher as a
free gift in my magazine.

8. Artists / Bands
• Peoples favourite artists were predominately
Catfish and the Bottlemen, Two Door Cinema Club
and Oasis, this gives me an indication of what
type of style to take people like and what style
to use on my magazine.

9. Age: 14 – 19
Gender: Female
Personal income (per year): £0 -
£24,999
Preferred device: Mobile phone
Preferred free gift: Voucher
Typically wear clothing brands
such as vans and converse along
with casual clothing.