The document summarizes audience responses to questions about preferences for music videos. For indie music videos, the majority preferred color but over 60% also liked some black and white elements. Editing should be in time with the song's beat based on 80% of responses. Visuals matching lyrics split responses 50/50, so both matching and non-matching visuals are recommended. While 60% preferred a clear narrative, incorporating some abstract aspects alongside a narrative theme could suit both audiences.