Report on Media Survey for Music Magaazine

1. Market Research:MusicMagazines Josh Warburton
Gender
Male
Female
How many times do you
read magazines a week?
1 to 2
3 to 4
I don’t read
magazines
Age
Under 15
15 to 18
35 - 44
The purpose of thisresearchis to gaininformationaboutwhatpeopledowhentheychoose touse
musicas a pastime,gaininganideaof whatpeople wouldbe lookingforina new magazine,what
wouldattract potential customersand whatgenre the magazine shouldbe inordertogain as many
potential customersaspossible. The researchIhave conductedisPrimaryandsois reliable asIhave
collectedthese resultsmyself. Igotthese resultsbycreatingasurvey,whichwasthenplacedon
Facebookandgiven outto randomindividuals. The purpose of thisresearchistoimprove and
effectivelycreate amagazine,whiletellingme whichtargetmarketIshouldaimat.
Thispie-chartshowsthatthe majorityof the Survey
completersare agedfrom15 to 18. This is shownas
80% of the resultsare in thiscategory,withonly10%
of the resultsbeingagedunder15 andfrom 35 to 44.
Thisshowsthat age can affectthe typesof music
shownandplayeddue to the differentgenerations
withinthe world.
Thispie chart showsthat 70% of the people asked
were female andonly30% were male.The results
fromthisquestionsuggestthateachindividual
genderaffectsthe type of musiclistenedtosuchas
the Male speciestypicallylisteningtoRock,
AlternativeRockandElectronicmusicgenres.
Thischart showsthat60% of the surveytakersread
Magazines1 to 2 timesa week,while10% of survey
takersread it3 o 4 timesaweek.The remaining30%
of surveytakersdon’treadmagazines.These results
may be influenced bythe differentgenresof music
that theylistento,forexample anindividual that
listenstorockwill read‘Hammer.’

2. Market Research:MusicMagazines Josh Warburton
Genre Of Music Listened To
Pop
Rock
Alternative Rock
Indie
Electronic
House Music
Rap
How Often Do You Stream
Music Online Every Month?
1 - 2 times
3 -4 times
Over 5 times
All The Time
I don’t stream music
How many hours a day do you
listen to music?
1 to 2
3 to 4
5 to 6
More than 7
Thispie chart showsthat mostpeople preferto
listentoIndie thananyothertype of music.The
resultsshow usthat the three maingenresof
musiclistenedtoare Indie,PopandRock.This
meansthat inorderto maximise the chance of
achievingmore targetmarket,the magazine
shouldspecialise inthesegenres.
The resultsfromthischart show us that 80% of
the surveytakersstreamtheirmusiconline,
while 10% do it 1 to 2 timesa monthand the
remaining10% don’tstreammusicat all. Tis
suggeststhata magazine wouldbe more
successful if itincludedreferencestoonline
websiteswhere the targetmarketcouldlistento
or buy the new songsthat are released.
Thischart shows thatthe majorityof survey
takerslistentomusicforover sevenhours.This
suggeststhatthe magazine will be more
effectiveinattractingthe targetmarketthat
listentomusicforthislength of time

3. Market Research:MusicMagazines Josh Warburton
How often do you read
magazines?
Very Often
Moderately
Often
Slightly Often
Not at all often
Would you prefera
magazine in print or
online?
In Print
Online
How much money do
you spend on music?
£5 - £10
£11 - £15
Over £20
The resultsshow that 50% of the surveytakersread
magazinesslightlyoften(everynow andagain),while 26%
of these readthemmoderately oftenandthe remaining
14% were splitbetweenveryoftenandnotat all often.
These resultsshow usthatwe wouldhave to expectsome
periodswhere ourproductsaren’tassuccessful aswe
wouldhope themtobe.
Thischart showsthat30% of the surveytakerswouldprefer
to see the magazine online yet70% of the remainingtakers
statedtheywouldpreferitIprint.Thissuggeststhatthe
magazine wouldbe more successful if itwasprintedand
placedinstoresinsteadof goingonline.
Thischart showsthat50% of the surveytakerspreferredto
spend£5 to £10 on musicina month.30% chose to spend
£11 to £15 while the remaining20% spendover£20. These
resultsshow thatthe most devoted individualstomusic,
while showingushow muchthe modal populationwouldbe
willingtospend.
Thischart showsusthat 90% of the individualsaskedwould
prefertowinbackstage ticketstoa concert,while the
remaining10% are interestedinthe chance of winning
£350. Thisshowsthat the magazine ismore likelytobe
boughtor attract a customer’sattention tothe magazine.
What would you prefer
to win in a competition?
Chance to win the
best seats to your
favourite bands gig
Up to £350
Backstage pass to a
concert

4. Market Research:MusicMagazines Josh Warburton
To conclude the magazine wouldbe mosteffectiveatgainingthe attentionfromthe targetmarket
by aimingittowardsthe age of 14 to 18 year olds.The magazine wouldbe more effectivebybeing
printedasa Unisex magazine,asthe surveyresultsstate thatfemales readmore thanmalesyetthis
will still affectsales.The resultsalsosuggestthatthe magazine will be more effectivewhenaimedat
those wholistentomusicforan average of 7 hours andby preparingforthe magazine tobe read
occasionallybythe general market.Itwouldbecome evenmore effectivebyplacinganonline
editionoutforthe targetmarket as thiswouldfurtherincrease the chance of beingchosenfrom
othercompetitorsasit meansthatpotential targetmarketandcustomerscan readthe magazine
whentheyare abroad or don’thave access to a printededition. The lastwaytoeffectivelyattract
the potential targetmarketwouldbe tolimitthe costof the magazine and itemsincludedinthe
editionfrom£5 to £10 anduse prizeslike backstage passestoconcertsor somethingbetterthan
that.