The document analyzes the music video for Ed Sheeran's song "Drunk" through analyzing the synchronization between the lyrics and visuals. Specific scenes from the video are described where the lyrics and actions of the artist align. The video is said to portray different genres through the artist's guitar and meaningful lyrics. Close ups of both the artist and other characters are used to show emotions. Overall, the video uses music, lyrics, and everyday scenes mixed with fantasy to depict the artist's experience with love and loss through drinking.

1. Lyrics and Visuals

2. The artist sings about being drunk whilst he holds a Here the lyrics “I’m freezing” are sang when cold
can of alcohol in his hands. water sprays on his face.
When singing “leaving me” the artist picks up his keys and wallet and leaves.
The cat in the video mimics the artist and does the same and leaves with him.

3. The lyrics “drunk again” are sung when the artist “to feel love” is sang as a “pretty” girl turns round
is drinking. and looks at him.
When the artist sings about being “drunk again” he When singing “all by myself” he lays on his own on
has a party to show this. a bed looking up to the ceiling.

4. Music and visuals

5. When the music in the song is upbeat this is when
the artist parties.
When the music is less upbeat this is when the
artist is sitting on his own with his cat.

6. Iconography of specific genre

7. The genre of Ed Sheeren’s song “Drunk” is Indie
folk, hip hop soul, acoustic rock.
All these genres are portrayed through the use of his
guitar, the music and the meaningful lyrics.
Here the music has faded which is where the artist
is at his most relaxed throughout the video.

8. Iconography of specific artists

9. Throughout all of Ed Sheeren's video he wears The majority of Ed Sheeren's songs are about love
relaxed clothing. Even in this shot of him in the and in the videos there are girls representing
club wear people dress up to go out he is still in what he’s singing about.
his relaxed clothing.
The artists videos portray everyday life mixed with a fantasy theme e.g.; in this video of Ed Sheeran’s
“Drunk” he imagines his cat can talk to him throughout the video. In everyday life many people talk to
the their pets and think they understand them. So here he has portrayed what everyone thinks at some
point. There Is clear music used and lyrics throughout.

10. Voyeurism

11. Ed Sheeran’s video is based on losing the girl he was with. Throughout there are flash back used I
assume of when they were together. It about love and lose and how he deals with it.

12. Close ups

13. Close ups of Ed Sheeran are used throughout the Close ups are used also for the girl that is in the
video to show his emotions and attitudes through video. This is show her emotions and to show
facial expressions. It also promoting the artist. what she looks like.