This video portrays Rihanna as a strong, powerful, and independent woman through her poses, dance moves, costumes, and use of lighting, editing, and camerawork. Throughout the video, Rihanna is presented as the dominant figure through long shots that position her in the center of the frame and close ups that make her the sole focus. Effects like blurred backgrounds and glowing lights further emphasize Rihanna's importance. Her revealing outfits and nudity portray her as confident in her sexuality while still maintaining a sense of dominance and control. The video reinforces Rihanna's strength and leadership through other dancers mimicking her movements.

1. Rihanna’s video “Umbrella” is very drawing. It
uses very powerful movements and editing.
Throughout the video Rihanna is portrayed as
a very strong women, this is shown through
her poses and her dance movements
throughout. I like the fact that Rihanna has a
very high status throughout this video, it
shows that women can be strong and are
strong.
I also like this video because its use od
editing, the picture to your left shows an
example. The editing used here to make the
top of the screen orange is a great effect
because it catches the viewers eye.

3. When the music video In this shot there is a
starts, you have an instant dim light and a bright
long shot of Rihanna on light. The bright lights
the screen. Immediately aim is to either be
we have the portrayal of coming from Rihanna
dominance from the or to be enhancing her
female artist, she's assets as that where
wearing a black revealing the light is at.
outfit that covers what If the light is coming
she needs. This shows a from Rihanna is shows
sign of confidence and her significance and
control. From the first superiority within this
show we know that video and to the
Rihanna is going to be others within it.
with main artist. On the other hand if
the light is enhancing
her assets then this
Here you can see shows confidence.
Rihanna's perfectly
manicured nails, this
indicates that she looks This screen grab of Rihanna portrays mysterious and dark vibes.
after her appearance not This contrasts with the change in Rihanna career with her new
to the fact that se cares album “Good Girl Gone Bad”. In this short, the artists hat is
what people think but she covering half of her hair and face, this shows a confident and
likes to feel good about dominant stance, it also shows a tom boy side of her.
herself.

4. In both of these mid/ close up shots, we have the significance of the costumes along with
a contrast of colours. Firstly Rihanna is wearing a black ballerina outfit which shows
dominance and breaking rules as ballerina dresses aren’t typically black. It also gives her a
sense of darkness and edge. The shot is cut short to show the artists legs which portrays
her as a sex icon. However Jay Z is wearing gold trainers which makes him stand out
against the back ground and the other dancers behind him.
Having Rihanna in this elegant but strong pose, this makes her stand out in comparison to
ay Z which lets the audience know that she is the main artist. This pose is powerful due to
her standing on her toes, it makes her look taller and therefore more powerful. In both of
these shots, the lighting used is very effective, in the shots where Rihanna is sparkles
which display a feminine side to her hard look. Whereas Jay Z has a contrast of eclectic
sparkles with the black background, they are similar to Rihanna but more masculine.

5. From these screen shots we see the house style displayed through the
effective use of Mise-en-scene. A black and white theme is used
throughout these shots with flashes of white to make the image of the
artist stand out.
Due to Rihanna being nude this portrays that she is confident with the
way she looks and isn’t shy in showing it off. Rihanna here is being
labelled as a sex icon because of the nudity of herself through this video
even though it isn’t because she’s flaunting herself its because she is
comfortable in her own skin. Being nude in the part of the video shows
her dominance yet again which is a main theme in this video. It shows
she’s an independent women who people can idolise and look up to.
Throughout this piece in the video there is a range of close up and mid
shots of the artist. The editing here applies strong lighting to give
Rihanna that glow when there are close up and mid shots of her. The
glow that create makes Rihanna stand out in the contrasting
background . The glowing technique has been used throughout to show
that she is the main artist and that she is the main focus to the
audience. In other shots of this piece in the video there is a mirror
effect used to then again make her the main focus because there isn't
anything else to look at.
The fact that Rihanna has been painted silver makes the audience sit up
and notice because its an eye catcher. Not many artist paint there hole
bodies one colour but it has proven to be effective here. All her moves
are slow as if to suggest her status in this video, like she has no one to
rush for so this also portrays her independence as a women.

7. Throughout the part of the Rihanna’s videos her body
language is very strong and to show this there are a
lot of cuts of Rihanna from close ups to mid sots to
long shots. Having so many shots one after the other
and her in a different pose each time shows
powerfulness and strength. Due to Rihanna dance
wear it yet again portrays her as a sex icon due to how
revealing it is.
When Rihanna turns around the back ground cuts and
the white sits on top of the orange. I believe that the
change of colours indicates Rihanna’s change into an
independent women. The colours contrast with each
other and having Rihanna in black makes her stand
out against the background.

8. In this part of the video they have
cleverly used the metallic water, the The effects that have been used
editing fits so well with the music as This shot shows where the water is
contrast to the artists song as you
it goes along with the beat as it going into the next shot and it blurs
only use an umbrella when its
splashes and cuts in time with it. Rihanna's face as it does so.
raining. Here Rihanna is fighting
Rihanna ducks under the water with the water and dodging her body
her body and this also fits well with around it almost like she’s a
the beat of the music because she superior figure.
does it in time.
The metallic water fades/ blends
into the background, the water
flows from shot to shot when being
cut suggesting its consistent and it
looks real. The use of water
suggest control and power when
Rihanna ducks under it and try's to
move her body around the water
coming in her direction.

9. In this shot from the video you can see
that Rihanna is making a strong
impact, this is shown through her
cracking the ice in the back ground. The
ice in the background is shown cracking
due to Rihanna's movements, by her
being able to crack the ice through
movement gives her a dominance and a
power because all the energy is coming
from her.
When the ice in the background does crack Rihanna is The long shot used shows the audience
blurred out and the background stays sharp just for all of her movement and her dominance.
intensity. Using this effect makes Rihanna and the Its shown through her being in the
background stand out with each other. This indicates middle of the shot which again makes her
that Rihanna has met her match with the ice. the main focus. This shot shows Rihanna’s
stance.
Also throughout this part of the video an effect is used
to make the video seem like it is pulsating in time with The light used here is effective due to
the music like inside a speaker would. This is effective them making it more eye catching. The
due to it being in time with the music and showing how lice increases as Rihanna cracks the ice
powerful it is when Rihanna sings. which makes her full of energy.

11. Both of these shots are done as a long shot
which indicates a certain level of power
between them. The snap shot of Jay Z has
him in the centre with the female dancers
around him. As he is performing he look
directly into the camera as if he is speaking
to the audience which portrays him as
dominant.
In Rihanna’s snap shot she is surrounded by male
dancers and in this one they have just got up from
being on the ground which makes Rihanna stand
out amongst them and as a more powerful figure.
Here is shows the dancers copying Rihanna’s
movements which portrays her as a leader. There
is a lot of energy shown in these shots through
the electric sparkles, it shows importance.

12. In this mid shot of Rihanna all we can see is a female figure showing
a lot of skin behind some sparkles. The entire shot is blurred out
and then slowly comes back into focus while the artist is still moving
in a seductive way which enhances that sex appeal.
The light in the shot makes the sparkles to stand out which makes
the shot strong and dominant.
In the above shot it is a close up of Rihanna’s face to show us her
expression. It shows us a clear strong expression which adds to her
powerful image.
In the mid shot to your right you can see Rihanna’s facial expression
being mimicked by the back ground dancers which indicates her
being an idol or role model with them copying her. In this shot
Rihanna stands out amongst the dancers sue to them fading into
the background.