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REACHING UNIVERSITY
STUDENTS
VIA PARTNERSHIPS WITH
NON-ACADEMIC
DEPARTMENTS
Joan M. Serpico
Instruction and Outreach Librarian
Rider University
Lawrenceville, NJ
RIDER UNIVERSITY – MOORE LIBRARY
• Enrollment - 4128 students
• Private, 4 year liberal arts institution
• Hired Sept 2015 to do outreach
ACADEMIC LIBRARY GOAL –
THE HEART OF THE CAMPUS
Patrons need to:
• Know what we do and offer
• Feel connected
• See the library as integral
WHAT DOES THAT SUCCESS LOOK LIKE?
• Increased use of library resources
• Increased number of students served
ACADEMIC LIBRARY GOAL –
STUDENT ACADEMIC SUCCESS
How do we do that?
• Instruction
• Collections, Displays
• Updated comfy space
• Liaisons with academic depts.
• Events and Programs
IT MATTERS –
HIGHER STUDENT RETENTION & GPAS
• Students who used academic library services and resources at least once during the academic
year had higher GPA and retention on average than their peers who did not use library
services. (Soria, 2014)
• The findings show retained students log-in to authenticated resources and borrow from the
library at higher rates than withdrawn students. (Haddrow, 2013)
• Analysis of the data suggests first-time, first-year undergraduate students who use the library
have a higher GPA for their first semester and higher retention from fall to spring than non-
library users. (Soria, 2013)
• Results of the statistical analyses indicate that library use is associated with retention, and,
importantly, that library use in the early weeks of a student's first semester is associated with
retention. (Haddrow, 2010)
PARTNERSHIPS TO ACHIEVE GOALS
Idea:
Partner with non-academic departments (student services offices) to achieve goals.
WHAT NON-ACADEMIC DEPTS?
• Student Success Center (Tutoring Center or Writing Lab)
• Career Services
• Counseling Services
• Student Affairs
• Athletic Depts
• Financial Aid
• Who else?
WHY PARTNER WITH NON-ACADEMIC DEPTS?
• Students are going there
• Cross promotional opportunities
CENGAGE LEARNING
SPRING 2015
ENGAGEMENT
INSIGHTS SURVEY
Data for this infographic was gathered from
nearly 3,000 students and nearly 700
instructors as part of the “Spring 2015 Student
Engagement Insights” survey.
WHY MIGHT STUDENTS BE GOING TO
NON-ACADEMIC DEPTS BUT NOT THE LIBRARY?
Students
• Understand their function on campus
• May be required to go
• Are not afraid of going
WORDLE:
ACADEMIC LIBRARY MISSION STATEMENTS
WORDLE:
TUTORING CENTER MISSION STATEMENTS
GETTING STARTED:
• Ask to meet
• Learn about their goals
• Brainstorm about ways to work together
• Send articles
WORST CASE SCENARIO
• They don’t return your call or email.
• They say they are too busy.
• “That pushy librarian is always trying to help me/meet with me.”
WHEN YOU MEET, ASK ABOUT THEIR
DEPARTMENT
• What do they do & How’s it going?
• Dept Goals? Personal Goals?
• Challenges?
• What keeps him/her up at night?
• Successes?
• How do students find you?
• Do you have more students than you can handle or are you looking for more?
• Note - Leading questions are OK.
• Like a sales call.
PARTNERSHIPS:
STUDENT SUCCESS CENTER/TUTORING
CENTER/WRITING CENTER
• Rider University – Moore Library and Student Success Center
• Tutor Training Session
• Cross promotion
• Write Now! event planned for Dec.
• Utah State University – Merrill-Cazier Library and Univ Writing Center
• Write Now! event
• Librarians and writing tutors provide help for large online English literature course
• Librarian and writing tutor co-teach lesson to link library resources and writing skills
PARTNERSHIPS:
STUDENT SUCCESS CENTER/TUTORING
CENTER/WRITING CENTER (CONT)
• Vanderbilt University – Library and Writing Center
• New Hampshire at Manchester
• Writing tutors trained to coach students in library research skills
• University of New Mexico Library partnered with Center for Academic Program Support
• Develop library instruction tutors
• Grand Valley State University
• Peer-learning service
• New York University-Abu Dhabi – NYUAD Library and Writing Center
• Long Night Against Procrastination
(Originated at European University Viadrina in Frankfurt/Oder Germany)
PARTNERSHIPS:
CAREER SERVICES
• Rider University
• LibGuide for interview prep & partnered with Career Counselors on Job Searching workshop
• U of Illinois at Urbana-Champaign – Business Career Services Office (BCSO) and the
Business and Economics Library (BEL)
• Career Research Sessions & individual consulting sessions
• U of Buffalo Career Services Office and U of Buffalo Libraries
• Instruction, website dev & col dev
• Librarian reference hours in the career services office
• Collaborative collection development
• Library instruction in Career Planning course taught by counselors
PARTNERSHIPS:
CAREER SERVICES (CONT)
• U of Pittsburgh Business Library and MBA Career Services at Katz Graduate School of
Business
• Co-taught Research skills instruction via interview prep context
• DePaul University Library and Career Development Center (1996)
• Collection development and programming
• Job search instruction at Career Center increased attendance
PARTNERSHIPS:
COUNSELING SERVICES
• Rider – Moore Library and Counseling Services
• Therapy dog sessions for exam week & de-stress events in the library
PARTNERSHIPS:
ATHLETICS
• Rider – Moore Library and Women’s Basketball Team
• Members of Women’s Basketball Team posed for study bike promotion
• Hofstra University – Axinn Library and Univ Department of Inter-Collegiate Athletics and the
Center for Academic Advisement
• Library services to athletes via librarian presence (reference access point) and IL course for athletes
PARTNERSHIPS:
RESIDENCE HALLS
• University of Oklahoma Libraries
• Faculty-in-Residence – Research Rescue, banned book discussion, library tour
PARTNERSHIPS:
STUDENT AFFAIRS
• Rider University – library embedded in new student orientation
• Blurb in New Student Orientation brochure
• Flyer with library hours and services
• Awareness Fairs
PARTNERSHIPS:
UNIV COMMUNICATIONS & MARKETING
• Rider University – to get your word out
• Slides on TV monitors
• Articles in campus or faculty news
• Email blasts to students, faculty and staff
PARTNERSHIPS:
STILL WORKING ON IT
Rider University –
• Financial Aid - wanted to partner during Money Smart Week
• Transportation Dept – want to establish a stop for public library
KNOW DEPT GOALS &
WHAT LIBRARY CAN OFFER
• Want higher grades? Student Success Center/Writing Center/Tutoring Center
• Include statistic about higher grades correlating with greater library use.
• Want a job? Career Services
• Provide interview prep resources
• Feeling sad or anxious or overwhelmed? Counseling Services
• Need some leisure reading or quiet space
REMEMBER WHAT YOU HAVE TO OFFER
ANY DEPARTMENT:
• Collection – books, electronic resources, dvds
• Instruction or training
• Apts – 1 on 1 help
• Space – rooms, instruction rooms, quiet, meeting space, presentation space
• What else?
CAUTIONS: BOUNDARIES
• Tutoring Center do tutoring in your study rooms?
• Hanging posters for other dept events?
• Know your process for purchase requests – databases, books, DVDs, etc.
• Room reservation policy?
PARTNERSHIPS ARE A WIN-WIN
Share your good ideas!
Joan M. Serpico
Rider University
jserpico@rider.edu
References
Caniano, W. T. (2015). Library outreach to university athletic departments and student-athletes.
Journal of Library Innovation, 6(2), 89–95.
Carpan, C. (2011). The importance of library liaison programs. College & Undergraduate
Libraries, 18(1), 104–110.
Cochran, D., & Horrocks, S. (2016). Our powers combined. College & Research Libraries News,
77(1), 31–37.
Datig, I., & Herkner, L. (2014). Get ready for a long night. College & Research Libraries News,
75(3), 128–131.
DeHart, B. (1996). Job search strategies: Library instruction collaborates with university career
services. Reference Librarian, (55), 73.
Haddow, G. (2013). Academic library use and student retention: A quantitative analysis. Library and
Information Science Research, 35, 127–136.
Haddow, G., & Joseph, J. (2010). Loans, Logins, and Lasting the Course: Academic Library Use and
Student Retention. Australian Academic & Research Libraries, 41(4), 233–244.
Hollister, C. (2005). Bringing information literacy to career services. Reference Services Review,
33(1), 104.
Joranson, K., & Wider, E. (2009). Librarians on the case: Helping students prepare for job interviews in
an uncertain economy. College & Research Libraries News, 70(7), 404–407.
Meyers-Martin, C., & Borchard, L. (2015). The finals stretch: exams week library outreach surveyed.
Reference Services Review, 43(4), 510.
O’Kelly, M. A., Garrison, J., Merry, B., & Torreano, J. (2015). Building a Peer-Learning Service for
Students in an Academic Library. Portal: Libraries & the Academy, 15(1), 163.
Perrone, C. (2013). Therapy dogs help Aggies pet away finals stress (Article). Eagle, The (Bryan, TX).
Retrieved from http://www.theeagle.com/news/local/therapy-dogs-help-aggies-pet-away-
finals-stress/article_30b525f2-a0ff-5a91-81ce-82d007117ca9.html
Song, Y.-S. (2005). Collaboration with the business career services office: A case study at the
University of Illinois at Urbana-Champaign. Research Strategies, 20, 311–321.
Soria, K. M., Fransen, J., & Nackerud, S. (2013). Library Use and Undergraduate Student Outcomes:
New Evidence for Students’ Retention and Academic Success. Portal: Libraries and the
Academy, (2), 147.
Soria, K. M., Fransen, J., & Nackerud, S. (2014). Stacks, Serials, Search Engines, and Students’ Success:
First-Year Undergraduate Students' Library Use, Academic Achievement, and Retention. The
Journal of Academic Librarianship, 40, 84–91.
Strothmann, M., & Antell, K. (2010). The live-In librarian: Developing library outreach to university
residence halls. Reference & User Services Quarterly, (1), 48.

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Reaching university students via partnerships with non academic departments - final

  • 1. REACHING UNIVERSITY STUDENTS VIA PARTNERSHIPS WITH NON-ACADEMIC DEPARTMENTS Joan M. Serpico Instruction and Outreach Librarian Rider University Lawrenceville, NJ
  • 2. RIDER UNIVERSITY – MOORE LIBRARY • Enrollment - 4128 students • Private, 4 year liberal arts institution • Hired Sept 2015 to do outreach
  • 3. ACADEMIC LIBRARY GOAL – THE HEART OF THE CAMPUS Patrons need to: • Know what we do and offer • Feel connected • See the library as integral
  • 4. WHAT DOES THAT SUCCESS LOOK LIKE? • Increased use of library resources • Increased number of students served
  • 5. ACADEMIC LIBRARY GOAL – STUDENT ACADEMIC SUCCESS How do we do that? • Instruction • Collections, Displays • Updated comfy space • Liaisons with academic depts. • Events and Programs
  • 6. IT MATTERS – HIGHER STUDENT RETENTION & GPAS • Students who used academic library services and resources at least once during the academic year had higher GPA and retention on average than their peers who did not use library services. (Soria, 2014) • The findings show retained students log-in to authenticated resources and borrow from the library at higher rates than withdrawn students. (Haddrow, 2013) • Analysis of the data suggests first-time, first-year undergraduate students who use the library have a higher GPA for their first semester and higher retention from fall to spring than non- library users. (Soria, 2013) • Results of the statistical analyses indicate that library use is associated with retention, and, importantly, that library use in the early weeks of a student's first semester is associated with retention. (Haddrow, 2010)
  • 7. PARTNERSHIPS TO ACHIEVE GOALS Idea: Partner with non-academic departments (student services offices) to achieve goals.
  • 8. WHAT NON-ACADEMIC DEPTS? • Student Success Center (Tutoring Center or Writing Lab) • Career Services • Counseling Services • Student Affairs • Athletic Depts • Financial Aid • Who else?
  • 9. WHY PARTNER WITH NON-ACADEMIC DEPTS? • Students are going there • Cross promotional opportunities
  • 10. CENGAGE LEARNING SPRING 2015 ENGAGEMENT INSIGHTS SURVEY Data for this infographic was gathered from nearly 3,000 students and nearly 700 instructors as part of the “Spring 2015 Student Engagement Insights” survey.
  • 11. WHY MIGHT STUDENTS BE GOING TO NON-ACADEMIC DEPTS BUT NOT THE LIBRARY? Students • Understand their function on campus • May be required to go • Are not afraid of going
  • 14. GETTING STARTED: • Ask to meet • Learn about their goals • Brainstorm about ways to work together • Send articles
  • 15. WORST CASE SCENARIO • They don’t return your call or email. • They say they are too busy. • “That pushy librarian is always trying to help me/meet with me.”
  • 16. WHEN YOU MEET, ASK ABOUT THEIR DEPARTMENT • What do they do & How’s it going? • Dept Goals? Personal Goals? • Challenges? • What keeps him/her up at night? • Successes? • How do students find you? • Do you have more students than you can handle or are you looking for more? • Note - Leading questions are OK. • Like a sales call.
  • 17. PARTNERSHIPS: STUDENT SUCCESS CENTER/TUTORING CENTER/WRITING CENTER • Rider University – Moore Library and Student Success Center • Tutor Training Session • Cross promotion • Write Now! event planned for Dec. • Utah State University – Merrill-Cazier Library and Univ Writing Center • Write Now! event • Librarians and writing tutors provide help for large online English literature course • Librarian and writing tutor co-teach lesson to link library resources and writing skills
  • 18. PARTNERSHIPS: STUDENT SUCCESS CENTER/TUTORING CENTER/WRITING CENTER (CONT) • Vanderbilt University – Library and Writing Center • New Hampshire at Manchester • Writing tutors trained to coach students in library research skills • University of New Mexico Library partnered with Center for Academic Program Support • Develop library instruction tutors • Grand Valley State University • Peer-learning service • New York University-Abu Dhabi – NYUAD Library and Writing Center • Long Night Against Procrastination (Originated at European University Viadrina in Frankfurt/Oder Germany)
  • 19. PARTNERSHIPS: CAREER SERVICES • Rider University • LibGuide for interview prep & partnered with Career Counselors on Job Searching workshop • U of Illinois at Urbana-Champaign – Business Career Services Office (BCSO) and the Business and Economics Library (BEL) • Career Research Sessions & individual consulting sessions • U of Buffalo Career Services Office and U of Buffalo Libraries • Instruction, website dev & col dev • Librarian reference hours in the career services office • Collaborative collection development • Library instruction in Career Planning course taught by counselors
  • 20. PARTNERSHIPS: CAREER SERVICES (CONT) • U of Pittsburgh Business Library and MBA Career Services at Katz Graduate School of Business • Co-taught Research skills instruction via interview prep context • DePaul University Library and Career Development Center (1996) • Collection development and programming • Job search instruction at Career Center increased attendance
  • 21. PARTNERSHIPS: COUNSELING SERVICES • Rider – Moore Library and Counseling Services • Therapy dog sessions for exam week & de-stress events in the library
  • 22. PARTNERSHIPS: ATHLETICS • Rider – Moore Library and Women’s Basketball Team • Members of Women’s Basketball Team posed for study bike promotion • Hofstra University – Axinn Library and Univ Department of Inter-Collegiate Athletics and the Center for Academic Advisement • Library services to athletes via librarian presence (reference access point) and IL course for athletes
  • 23. PARTNERSHIPS: RESIDENCE HALLS • University of Oklahoma Libraries • Faculty-in-Residence – Research Rescue, banned book discussion, library tour
  • 24. PARTNERSHIPS: STUDENT AFFAIRS • Rider University – library embedded in new student orientation • Blurb in New Student Orientation brochure • Flyer with library hours and services • Awareness Fairs
  • 25. PARTNERSHIPS: UNIV COMMUNICATIONS & MARKETING • Rider University – to get your word out • Slides on TV monitors • Articles in campus or faculty news • Email blasts to students, faculty and staff
  • 26. PARTNERSHIPS: STILL WORKING ON IT Rider University – • Financial Aid - wanted to partner during Money Smart Week • Transportation Dept – want to establish a stop for public library
  • 27. KNOW DEPT GOALS & WHAT LIBRARY CAN OFFER • Want higher grades? Student Success Center/Writing Center/Tutoring Center • Include statistic about higher grades correlating with greater library use. • Want a job? Career Services • Provide interview prep resources • Feeling sad or anxious or overwhelmed? Counseling Services • Need some leisure reading or quiet space
  • 28. REMEMBER WHAT YOU HAVE TO OFFER ANY DEPARTMENT: • Collection – books, electronic resources, dvds • Instruction or training • Apts – 1 on 1 help • Space – rooms, instruction rooms, quiet, meeting space, presentation space • What else?
  • 29. CAUTIONS: BOUNDARIES • Tutoring Center do tutoring in your study rooms? • Hanging posters for other dept events? • Know your process for purchase requests – databases, books, DVDs, etc. • Room reservation policy?
  • 30. PARTNERSHIPS ARE A WIN-WIN Share your good ideas! Joan M. Serpico Rider University jserpico@rider.edu
  • 31. References Caniano, W. T. (2015). Library outreach to university athletic departments and student-athletes. Journal of Library Innovation, 6(2), 89–95. Carpan, C. (2011). The importance of library liaison programs. College & Undergraduate Libraries, 18(1), 104–110. Cochran, D., & Horrocks, S. (2016). Our powers combined. College & Research Libraries News, 77(1), 31–37. Datig, I., & Herkner, L. (2014). Get ready for a long night. College & Research Libraries News, 75(3), 128–131. DeHart, B. (1996). Job search strategies: Library instruction collaborates with university career services. Reference Librarian, (55), 73. Haddow, G. (2013). Academic library use and student retention: A quantitative analysis. Library and Information Science Research, 35, 127–136.
  • 32. Haddow, G., & Joseph, J. (2010). Loans, Logins, and Lasting the Course: Academic Library Use and Student Retention. Australian Academic & Research Libraries, 41(4), 233–244. Hollister, C. (2005). Bringing information literacy to career services. Reference Services Review, 33(1), 104. Joranson, K., & Wider, E. (2009). Librarians on the case: Helping students prepare for job interviews in an uncertain economy. College & Research Libraries News, 70(7), 404–407. Meyers-Martin, C., & Borchard, L. (2015). The finals stretch: exams week library outreach surveyed. Reference Services Review, 43(4), 510. O’Kelly, M. A., Garrison, J., Merry, B., & Torreano, J. (2015). Building a Peer-Learning Service for Students in an Academic Library. Portal: Libraries & the Academy, 15(1), 163. Perrone, C. (2013). Therapy dogs help Aggies pet away finals stress (Article). Eagle, The (Bryan, TX). Retrieved from http://www.theeagle.com/news/local/therapy-dogs-help-aggies-pet-away- finals-stress/article_30b525f2-a0ff-5a91-81ce-82d007117ca9.html
  • 33. Song, Y.-S. (2005). Collaboration with the business career services office: A case study at the University of Illinois at Urbana-Champaign. Research Strategies, 20, 311–321. Soria, K. M., Fransen, J., & Nackerud, S. (2013). Library Use and Undergraduate Student Outcomes: New Evidence for Students’ Retention and Academic Success. Portal: Libraries and the Academy, (2), 147. Soria, K. M., Fransen, J., & Nackerud, S. (2014). Stacks, Serials, Search Engines, and Students’ Success: First-Year Undergraduate Students' Library Use, Academic Achievement, and Retention. The Journal of Academic Librarianship, 40, 84–91. Strothmann, M., & Antell, K. (2010). The live-In librarian: Developing library outreach to university residence halls. Reference & User Services Quarterly, (1), 48.

Editor's Notes

  1. Heart of the campus = increased visibility That would require that our patrons: Know and appreciate what we do and offer Feel connected to the library See the library as relevant, necessary and integral
  2. poll Increased use of library resources Circulation increases Questions increase Use of electronic resources increases Increased number of students served Library visits Instruction sessions (ind or group or class)
  3. To help us become the heart of the campus, they can spread the word about what we do, why we are important and help others feel connected to us.
  4. 75% of college students say they wish they took more advantage of the library and its services. 70% of college students do not ask their campus librarians for help with course assignments.
  5. This represents the mission statements of the academic libraries of the institutions listed in the conference program.
  6. This represents the corresponding tutoring center (or equivalent) on each of those campuses. Notice which words stand out.
  7. Ask to meet – Don’t be afraid. People love the library though they are not necessarily knowledgeable about all that we do.
  8. They don’t return your call or email. (Financial aid/transportation services) They say they are too busy. (Is there a better time (of year) for me to contact you?) “That pushy librarian is always trying to help me/meet with me.”
  9. Rider University – Moore Library and Student Success Center Tutor Training Session on Library Resources Cross promotion (web links and flyers) Write Now! event planned for Dec. Utah State University – Merrill-Cazier Library and Univ Writing Center Share trainings and LibGuide on library services Write Now! event where writing center tutors provide extended hours for writing help in the library before exam week 2 librarians team up with 2 writing tutors to provide help for large online English literature course. Librarian and writing tutor co-led library lesson to link library resources and writing skills per a professor’s request