Paul Debiase is an experienced senior executive with over 14 years of experience in digital advertising and marketing. He has a proven track record of leadership, business development, and strategic planning. He is skilled in SEO/SEM strategies, campaign development, and cultivating client relationships.

1. Executive Summary
Areas of Expertise
Work Experience
PAUL DEBIASE
129 Pythian Ave., Hawthorne, NY 10532 | H: 914-769-7243 | C: 914-351-6488 | pauldebiase@gmail.com
Accomplished, dynamic Senior level executive with over 14 years of versatile experience in the digital
advertising and marketing space. Demonstrated ability to provide leadership exhibiting autonomy with
diverse responsibilities using experience and abilities to contribute to the overall success of a progressive,
team player, growth-oriented company culture. Self-directed at personal development and an enthusiastic
student of trade.
Business Development
Partnerships/Alliances
Campaign Development
Strategic Media Planning
Complex Problem Resolution
Cultivating Relationships
SEO/SEM Strategies
CX Education
Jan 2015 to CurrentOwner
Amazon Ecommerce Store & ebay Auction － Westchester, N.Y.
Gold and Silver Bullion Dealer - Retail
Jan 2007 to Jan 2014CEO - Founder
Click2Action D.B.A. Action Based Marketing, Inc. － Westchester, NY
Created and Implemented a trend setting business model focused around SEO.
Keyword ranks increased 100% to 500% resulting in measurable KPIs in 1 week to 3 months.
Grew company worth over 100% each year.
Averaged $50,000 in revenue sold per account.
Successfully maintained 100% client retention.
Company worth sold: $500,000 - $24,000,000
Nov 2008 to Dec 2009Internet Marketing Consultant
Reach Local － NYC, NY
Cultivated and set-up digital solutions including, PPC and Display ads.
Consistently ranked in top 1 - 5 positions in NYC region.
Sold one of the largest accounts, $27,000 monthly budget totaling $324,000 annual revenue.
Averaged 5 new business acquisitions a month.
Built and maintained a $70,000 book of revenue in 6 months.
Averaged $5,000 - $12,000 monthly budgets sold per account.
Maintained a 90% client retention rate.
Over $1,000,000 sold in annual revenue.
Company worth sold: $500,000 - $330,000,000
Oct 2007 to Nov 2008COO - Co-founder
Advanced ROI － Westchester, NY

2. Certifications
Professional Coursework & Training
Developed and released innovative digital solution implementing new and emerging technologies in a
cross-functional platform.
Responsible for managing P&L reports
Assisted to largest account sold, $80,000 monthly totaling $960,000 annually.
Averaged 12 new business acquisitions a month.
Supervised campaign set-up and launch.
Maintained $300,000 book of company campaign revenue.
Averaged $3,000 - $10,000 M. budgets sold per account.
Over 50 accounts sold as a company comprised of 10 reps.
Maintained 80% client retention.
Generated over $3.6 MM in annual revenue as a company.
Company worth sold: $500,000 - $25,000,000.
Sep 2006 to Oct 2007Senior Account Executive
Ai Media Group, Inc. － NYC, NY
Responsible for identifying client needs and presented data-driven solution focused on educating clients
during this period of disruption from print to digital.
Consistently ranked in top 1 - 5 positions in company.
Sold one of the largest accounts, $20,000 M. budget totaling $240,000 annually.
Secured and average of 5 new business acquisitions a month.
Built a $60,000 M. book of revenue in 6 months.
Maintained 85% client retention rate.
Directly responsible for $500,000 annual revenue sold.
Company worth sold: $1,000,000 - $25,000,000
Apr 2004 to Aug 2006Account Executive & Team Leader
hibu/Yellow Book USA － NY, NY
Executive duties required preparation and presenting informative market research that proved value of
print and digital solutions.
Supported team on presentations and offices on call days.
# 1 in new business revenue, $102,996 - Westchester 2006
Total revenue sold, $996,000 - Westchester & Manhattan 2006
# 1 in renewal revenue, $418,824 - Manhattan 2005
# 1 in new business revenue, $290,400 - Manhattan 2005
Total revenue sold, $801,824 - Westchester & Manhattan 2004-2005
# 1 in renewal revenue, $173,000 - Westchester 2004
# 1 in new business revenue, $303,000 - Westchester 2004
# 1 in increase revenue, $68,000 - Westchester 2004
Company worth sold: $1,000,000 - $10,000,000
Google Adwords Professional
GAP Certified - 2009 Reach Local
Display Media Cerification
DoubleClick and RightMedia Certified - 2009 Reach Local
Reach Local

3. Software Experience
Awards
References
Internet Marketing Solution Professional Training - 2009
hibu
Yellow Book University Sales Training - 2004
Independent Coursework
Business Growth Strategies - Brian Tracy International - 2005
Sales Training and Development - Brian Tracy International - 2005
Psychology of Consumer Behavior - 2003
CuteFTP, Sales Force, Microsoft Word, Microsoft PowerPoint, Google Analytics, Google Adwords, SEO
Power Suites, Reach Local Platform.
Rookie Award 2007 - AI Media Group, Inc.
Presidents Club Award 2004_2006 - hibu/Yellow Book USA
Rookies Award 2004 - hibu/Yellow Book USA
www.linkedin.com/in/pauldebiase