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Social media marketing
- 1. Social Media Marketing Baki Kishore Reddy (140201038) Aditya Utla (140201017) Gautam Kumar Tangudu (140201049) Devi Dutta Parhi (140201042) Chetan Jain (140201039)
- 3. Social Media Marketing • Social technology is now considered a “given” in business • The reach they get is enormous because of ever increasing internet usage • Engagement and response are enabled through the social technology • The average user spends 1.72 hours per day on social platforms, which is about 28 percent of all online activity
- 5. The Engagement Process • Collaboration between consumers took off as they recognized that by sharing experiences they could make better purchase decisions. • The activities which connect the business with its customers as well as those that connect employees inside the business. • Helps employees to respond more effectively to the customer’s needs
- 6. Four steps of Engagement Process • Consumption • Curation • Creation • Collaboration
- 7. start-ups v/s established players v/s Non-Profit Organisations in Social Media • Start-ups require more posts in blogs than other media options initially • Non- Profit organisations get more funds or publicity from sites like Facebook and Twitter • Established players prefer YouTube Learn more about start-ups at theleanstartup.com
- 8. B2B v/s B2C
- 9. TV campaigns vs Social media campaigns
- 10. Global SSM Strategy • Define Audience • Set social media goals • Choose your language • Learn Cultural differences • Choose Social Network • Localization capabilities on each platform
- 11. Marketing Through Social Media Facebook
- 13. Twitter
- 15. The GOOD • Increased Brand Recognition • Improved brand loyalty • More Opportunities to Convert • Higher conversion rates • Higher Brand Authority • Better Search Engine Rankings • Decreased Marketing Costs • Richer Customer Experiences • Improved Customer Insights
- 16. Success Stories • Alma Mater (Varun Agarwal) • Sweatshirts to alumni • From scratch to a multi billion dollar company
- 18. Success Stories (Contd.) • #NaMo • The most famous social media marketing strategy implemented during the Indian General Elections 2014
- 20. Success Stories (Contd.) • Loopy Mango (Anna and Weijong) • Google AdWords
- 22. The BAD • Focus on Scale at the cost of Relationships • Focus on Wrong metrics • Time isn’t free • More noise than ever before • Online gluttony
- 23. Ouch!! Caught red handed! Spearmint Rhino, a famous strip club chain thought they'd be naughty and have Facebook users guess whose baby picture they uploaded It didn't take long for users to look at the VHS screenshot's time stamp and realize that the future stripper was now only 14 years old.
- 24. Stupidity at its best… In a College Game Day, the home improvement retailer “Home Depot” tweeted out a picture of two African-American men drumming alongside another man in an ape costume with the caption, "Which drummer is not like the others?"
- 25. NOT COOL BRO!! Luton Airport was forced to apologise after it received a number of complaints over a Facebook post which depicted a fatal plane crash and then used to boost their own safety
- 26. BackFired The New York Police Department’s attempt to revamp its image by inviting Twitter photos featuring the NYPD didn’t go as they expected hundreds of users posted shocking images of police brutality under the hashtag #myNYPD
- 27. The Ugly ISIS • Social Media sites like Facebook, YouTube and Twitter are ISIS’s favorite tools for spreading propaganda. • Use social media sites to recruit, radicalize and raise funds for their activities. • According to J.M.Berger Report, 46000 twitter accounts were used by ISIS Sympathizers.
- 28. ISIS Twitter Accounts 92 182 1064 2380 4378 11902 0 2000 4000 6000 8000 10000 12000 14000 2009 2010 2011 2012 2013 2014 Twitter Accounts Created
- 29. What next ???? • #Blogging • Google+ • Podcasts • Social review sites • Social bookmarking
Editor's Notes
- Consumption, as used in the context of social media, means downloading, reading, watching, or listening to digital content. Consumption is the basic starting point for nearly any online activity, and especially so for social activities Curation is the act of sorting and filtering, rating, reviewing, commenting on, tagging, or otherwise describing content. Curation makes content more useful to others. For example, when someone creates a book review, the hope is that the review will become the basis for a subsequent purchase decision. Creation – you indicate your like or dislike for a photo, for example—content creation requires that community members actually offer up something that they have made themselves. Collaboration - they aren’t necessarily strong social actions. Collaboration is. Collaboration occurs naturally between members of the community when given the chance. Blogging is a good example. Take a look at a typical blog that you subscribe to, and you’ll find numerous examples of posts, reinterpreted by readers through comments—that flow off to new conversations between the blogger and the readers.