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Entrepreneurial Opportunities in the Web/Digital space Anurag Gupta
Presented at OMCAR 2008, World’s 1st Online Marketing Careers Conference For details, check out  http://conference.omcareers.org   Jan 12 th  2008 (New Delhi, India)
Entrepreneur Entrepreneur> A person who takes the risks involved to undertake a business venture…efficiently and effectively use the factors of production natural resources, human input and capital Entrepreneur > Someone who creates value by offering a product or service in order to obtain certain profit. Entrepreneurship is often difficult and tricky, as many new ventures fail.
Internet businesses : defying conventional logic
Key drivers PEOPLE PASSION EXECUTION CAPITAL IDEA
The 3 C’s of Internet Connect Content Commerce Advertising Transactions
Business models Models established globally Travel Networking … ..adapted to local environment Jobs Matrimony Propositions that address local needs ??
Online Marketing : Multiple routes to consumer Horizontals / Verticals Affiliates Search  - PPC & SEO Email Existing Customers WEBSITE Business Development Consumers
Additional route for advertisers to reach their consumers Leverages high number of smaller websites Performance based advertising which is set by the advertiser i.e.  Cost Per Action  pricing model Predominantly used to deliver a commercial action Affiliate Marketing
How does  Affiliate Network work? REGISTRATIONS / LEADS / SALES Commissions and incentives Advertiser Website
Affiliate Marketing in India Performance advertising > 70% Affiliate Globally contributes to almost 25% of the online spends. Affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006 [Source: Marketing Sherpa] Market for UK affiliate marketing to grow to £2.16 billion: [Source: E-consultancy – October 11th, 2006] Affiliate marketing in India will only grow
Types of Affiliates Shopping review / price comparison Vertical sector specialists Cash back / reward sites Loyalty sites Email marketers PPC specialists
Ingredients Opportunities to act as affiliate PPC Vertical sites Comparison Sites Domain name, hosting Web designing skills SEO/ PPC skills ENTREPRENEURIAL SPIRIT
[email_address]

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Entrepreneurial Opportunities in the Online Marketing World

  • 1. Entrepreneurial Opportunities in the Web/Digital space Anurag Gupta
  • 2. Presented at OMCAR 2008, World’s 1st Online Marketing Careers Conference For details, check out http://conference.omcareers.org Jan 12 th 2008 (New Delhi, India)
  • 3. Entrepreneur Entrepreneur> A person who takes the risks involved to undertake a business venture…efficiently and effectively use the factors of production natural resources, human input and capital Entrepreneur > Someone who creates value by offering a product or service in order to obtain certain profit. Entrepreneurship is often difficult and tricky, as many new ventures fail.
  • 4. Internet businesses : defying conventional logic
  • 5. Key drivers PEOPLE PASSION EXECUTION CAPITAL IDEA
  • 6. The 3 C’s of Internet Connect Content Commerce Advertising Transactions
  • 7. Business models Models established globally Travel Networking … ..adapted to local environment Jobs Matrimony Propositions that address local needs ??
  • 8. Online Marketing : Multiple routes to consumer Horizontals / Verticals Affiliates Search - PPC & SEO Email Existing Customers WEBSITE Business Development Consumers
  • 9. Additional route for advertisers to reach their consumers Leverages high number of smaller websites Performance based advertising which is set by the advertiser i.e. Cost Per Action pricing model Predominantly used to deliver a commercial action Affiliate Marketing
  • 10. How does Affiliate Network work? REGISTRATIONS / LEADS / SALES Commissions and incentives Advertiser Website
  • 11. Affiliate Marketing in India Performance advertising > 70% Affiliate Globally contributes to almost 25% of the online spends. Affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006 [Source: Marketing Sherpa] Market for UK affiliate marketing to grow to £2.16 billion: [Source: E-consultancy – October 11th, 2006] Affiliate marketing in India will only grow
  • 12. Types of Affiliates Shopping review / price comparison Vertical sector specialists Cash back / reward sites Loyalty sites Email marketers PPC specialists
  • 13. Ingredients Opportunities to act as affiliate PPC Vertical sites Comparison Sites Domain name, hosting Web designing skills SEO/ PPC skills ENTREPRENEURIAL SPIRIT