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Teacher’s India
Going Social Differently
Teacher's India: Going Social Differently
Why Social Media?
When we began…
What do we talk about?
Engaging the Target Audience
Tasting notes
                         Category-specific notes
        Brand History
                         Cocktails
Product-specific notes
Event Associations
                         Parties
        Tasting notes
                         Category-specific notes
        Brand History
                         Cocktails
Product-specific notes
Event Associations
                         Parties
         Tasting notes
                         Category-specific notes
         Brand History
                         Cocktails
Product-specific notes
    Us                                Them
Event Associations
                         Parties
         Tasting notes
                         Category-specific notes
         Brand History
                         Cocktails
Product-specific notes
    Us                                Them
How’re the Fans
       Are we on the   going to react?
                                            How often should we
       right track?
                                            change subjects/themes?


How much should we                               How much is
talk about events?                               too much?

                                                What’s the right tone
      How many                                  to address Fans?
                         When’s the right
      posts per day?
                         time to post?
How’re the Fans
       Are we on the    going to react?
                                              How often should we
       right track?
                                              change subjects/themes?


How much should we                                 How much is
talk about events?
                       There’s no way to           too much?
                         know for sure
                                                  What’s the right tone
      How many                                    to address Fans?
                           When’s the right
      posts per day?
                           time to post?
3065 Impressions
1.27% Feedback
5020 Impressions
2.25% Feedback
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
Teacher's India: Going Social Differently
August 2010
Teacher's India: Going Social Differently
Teacher’s India today

1,35,000+ Fans in 7 months


One of the highest user-bases
among Scotch pages in India


Consistently high engagement
& Impression ratio
And on Twitter…

Contagious
Conversations
What We’ve Learnt So Far…



 1. Be Relevant, Stay Relevant
 2. Analyze, Learn & Implement
 3. Build A Social Path
Thank you for your time

                             Shilpa Puri
             Vice President, Publicis Modem

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Teacher's India: Going Social Differently