Social Desperation in a Fickle Society

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One acts "socially" desperate when one puts up a status updates attracting attention to itself.

But do brands also do the same?

What does it mean when one says that society has become fickle? What does that have to do with "social desperation"?

And what does that mean for you, as a social media marketer?

Kapil Gupta, CEO, OMLogic, explores.

Published in: Business, Sports, Technology
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Social Desperation in a Fickle Society

  1. 1. SOCIAL DESPERATION IN A FICKLE SOCIETY
  2. 2. 2011 – The Year That Was
  3. 3. 33,748,542 views on YouTube in 56 days
  4. 4. Single of the year on BBC radio.TV road-blocked a whole Saturday for the 1st Tamil song to be premiered on it.
  5. 5. Facebook profile pic of the year – Please welcome… Anna Hazare!
  6. 6. 364K likes on FB200K+ followers on Twitter by Aug 27th itself
  7. 7. A seemingly innocuous friendship campaign recovered the 31% drop Airtel had experienced in Q4 of 2010
  8. 8. And went on to even run businesses selling HFZ merchandise!
  9. 9. Airtel spent 300 Crores in its re-branding campaign in November 2010
  10. 10. AND GOT NOTHING!!
  11. 11. WE LIVE IN A FICKLE SOCIETY !!!
  12. 12. BRANDS WANT THIS FROM EVERY CAMPAIGN
  13. 13. AND THE RESULT IS “SOCIAL DESPERATION”?
  14. 14. ENGAGEMENT KE LIYE KUCH BHI KAREGA!!
  15. 15. PLEASE JOIN MY COMMUNITY. I AM FUN !!!
  16. 16. TALK TO ME PLEASE !!!
  17. 17. PLEASE TALK…. PLEASE PLEASE PLEASE !!!
  18. 18. I WILL PAY YOU IF YOU DO… GoodiesContest Awards
  19. 19. SO WHAT DO I DO IN SOCIAL?
  20. 20. Yatra Cricket Manager Brief: Associate Yatra.com with cricket Insight: What do cricketers do most other than play? THEY TRAVEL Solution: An online strategy game to manage the travel of Team India XI during the world cup. Interesting hurdles every day to optimize morale & fitness of the team. Simulated Yatra.com booking engine interface for the campaign. Result: Excellent association of cricket with brand Yatra.ENGAGEMENT THAT RELATES TO THE BRAND
  21. 21. TRUE ENGAGEMENT – ABOVE ALL CONTESTS
  22. 22. BE CLEAR – AUTHENTICITY & TRANSPARENCY OR
  23. 23. KNOW BEFORE YOU RESPOND – QUICK TURN-AROUND IS NO JUSTIFICATION FOR MISINFORMATION HR Legal SaleFinance Tech Support Customer Support
  24. 24. FRIENDS REFERRAL IS MOST IMPORTANT
  25. 25. AND DO KEEP YOUR FINGERS CROSSED..REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!!
  26. 26. THANK YOU Ready to Be Social the Indian way? We’d LOVE to be your partner!Website: http://omlogic.comFacebook: https://www.facebook.com/OMLogicTwitter: https://twitter.com/#!/OMLogicEmail: info@omlogic.com

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