This document discusses why organizations need a social media policy and provides guidance on creating one. It notes that a policy is important to define expectations for employee, volunteer and user social media use and to protect the organization's brand and interests. The document recommends that a policy address what should and should not be posted online, privacy concerns, and how social media relates to other policies. It provides examples of effective policies and online tools to help write one. The presentation emphasizes training employees on the social media policy.