Channel Partner Social Marketing Easy Steps

1. Social Basics for Partners
Facebook Twitter LinkedIn Blogosphere
Basic Steps: Basic Steps: Basic Steps: Basic Steps:
• Set up “pages” site** • Setup a corporate site** • Setup a corporate site** • Search for social blog
• Customize with brand elements • Setup sites for the CEO, SMO • Customize with brand elements communities where customers
and other executive level voices and/or prospects are likely to
• Ask every employee to become • Ask every employee to set up
communicate
a fan • Use Tweetsearch to identify a personal site and complete
key industry thought leaders, profile of 80% or better • Ask every employee to set up a
• Add icon and link to company
customers, partners, journalists, personal profile
website • Ask employees to add
analysts, etc., and follow them designated applications such as • Research blog conversations
• Invite customers, partners and
• After identifying key industry twitter, Slideshare, etc. and comments daily to
networks to join
players, customers and partners participate ***
• Advertise through linked social • Ask employees and invite
find key # conversations to join customers to join the LinkedIn • Create bit.ly links to post for
networks ***
• Add Twitter handle to company Group promotions*
• Add Facebook page link to
communications, emails and • Find industry groups to join and
company communications,
website participate
emails and website
• Create #tag for customer • Research group conversations
• Create bit.ly links to post for
service, announcements and daily to participate ***
promotions*
promotions
• Create bit.ly links to post for
• Research # discussions to promotions*
participate daily ***
• Create bit.ly links to post for
promotions* *bit.ly’s should direct people to your “compelling” content and landing page to capture contact details.
Don’t forget to have them opt-in for continued contact!
**Manage multiple social networks through Tweetdeck or Hootsuite
***Post and interact with your audience daily, ask and answer questions, at a minimum, weekly.