Bodies by amorim
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My teammates and I took on a social media campaign with Bodies By Amorim (BBA). BBA is a small business in Sunnyvale Calif. that focuses on one on one training and competition preparation. My team was in charge of advocating the business via social media (Facebook & Twitter). We rose to the challenge and helped the business tremendously. We helped gain more then 1000 likes on Facebook and a grand total of 459 followers on Twitter. We ran our social media campaign for three months and learned a lot. The team and myself would like to thank Travis Amorim for allowing the team to work with him and Michael Brito for teaching us the necessary skills to do so.
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Bodies by amorim
- 1. 1
- 2. MEET THE TEAM 2
- 3. ABOUT BODIES BY AMORIM Bodies By Amorim is a professional gym that focuses on personal training and competition preparation. 3 Who They Are Personal trainers who are passionate about helping others reach their fitness goals Who They Help Clients who want personal training to improve their fitness and health What They Want To become a larger and stronger presence in the community by connecting and engaging with audiences through social media
- 4. SWOT ANALYSIS OF CONTENT • Relevant Content • Consistent Hash-Tags • Timed Posts • Tied content theme with current events • Travis supported us Weaknesses • Lengthy Posts • Embedding Video • Watermarked Video • Tagging relevant figures or Icons • Content theme posted multiple times a day • Trended on current events • Hash-tagged relevancies • Photos from clients and famous MMA fighter • Able to film clients and trainers • Use of unoriginal content can lead to copyright issues • Clients refused to be featured photos and videos • Personal content should be separated from business content Opportunities Threats 4
- 5. THE PLAN OF ACTION 5
- 6. THE RELEVANCY OF THEMES 6
- 7. CONTENT THAT NEEDS IMPROVEMENT Facebook • Embed video vs. link • Too much text • Location unnecessary • Theme hashtag not visible 7
- 8. CONTENT THAT NEEDS IMPROVEMENT Twitter • Photo irrelevant to text • Hash-tag theme does not apply • Overlapping themes • Not Visually Appealing • No Message • No Call to Action • Not professional • Not correct dimensions 8
- 9. BEST PERFORMING CONTENT Facebook • Relevant content • Great Workout Video • Detailed • Video had high engagement 9
- 10. BEST PERFORMING CONTENT 10 Twitter • Short and catchy • Relevant to theme • Embedded photo • Correct Format • Esthetically appealing to the eye
- 11. OUR RESULTS 11
- 12. 12
Editor's Notes
- - Our client is @BodiesbyAmorim. It’s a #gym with great, passionate #personaltrainers. So we wanted to choose themes that pertain to of course #fitness and #healthyliving. Healthy living as well because it is a huge plus in what the customers strive for –better fitness goals- - The themes that we choose all somehow share that same interest of being fit or healthy. #musclemonday #tastytuesday #workoutwednesday 3thirstythursday #flexfriday #sweatysaturday #spiritualsunday - We also took in consideration themes that would make it easy for us to create content. - We wanted it to be trendy, catchy and easy so the first letter of the theme is the same as the first later of the day. - & of course something our client likes.