Performance marketing is a type of digital marketing that focuses on achieving specific business goals and objectives through the use of measurable and trackable tactics. It involves creating campaigns that are designed to generate leads, increase sales, and drive customer engagement, with the ultimate goal of driving revenue for the business.

1. PerformanceMarketingSalaryInIndia:ACompleteGuide
Alok Kumar Badatia  December 17, 2022  6:44 pm  No Comments
Performance marketingis a type ofdigitalmarketingthatfocuses onachievingspecificbusiness goals and
objectives throughthe use ofmeasurable and trackable tactics. Itinvolves creatingcampaigns thatare
designed togenerate leads, increase sales, and drive customerengagement, withthe ultimate goalof
drivingrevenue forthe business.
InIndia, the demand forskilled performance marketers has beensteadilyincreasingoverthe pastfew
years, as businesses continue toshifttheirmarketingefforts toward digitalchannels. As a result, there is a
growingdemand forprofessionals whoare well-versed inthe latestperformance marketingtechniques
and strategies, and whoare able todelivermeasurable results fortheirclients oremployers.
The performance marketingsalaryinIndia canvarysignificantlydependingona numberoffactors,
includingthe individual’s levelofexperience, skills, and education, as wellas the industryand locationof
the companytheyworkfor. Here, we take a closerlookatthe performance marketingsalarylandscape in
India, includingthe factors thatcanimpactanindividual’s earningpotential, the average salaryfordifferent
job roles, and the skills thatare inhighdemand inthe industry.
Search...
LatestPost
Top 15 LinkedIn Profile Tips For
Job Seekers [2024]

Roles and Responsibilities of a
Digital Marketer: A Complete
Guide

Top Highest Paying Digital
Marketing Jobs in India [2023]

Secret ChatGPT Prompts for
Freelancers: Your Power Booster

Master 6 Growth Hacking
Techniques in Digital Marketing
Now!

5 Must-Have Digital Marketing
Skills for Your Success

7 Dominating Ways How To
Become Digital Marketing
Manager in India

10 Powerful Ways: How to
Increase Website Traffic in 2023!

Discover How to Improve
Marketing ROI Like a Pro in 2023!

Discover 5 Best Lead Generation
Techniques in Digital Marketing
That Really Works in 2023

+91 8548846108
 support.aadme@aadme.co
 No 334 27th Main Hsr Sector-2, Bengaluru
     
 GET A CALL BACK
Home About Us  Our Courses  Success Stories Blogs Trial Class

2. 🚀FactorsthatImpactPerformanceMarketingSalaryin
India
There are severalfactors thatcanimpactthe Performance MarketingSalaryinIndia:
LevelofExperience:As withmostcareers, the levelofexperience anindividualhas inperformance
marketingcansignificantlyimpacttheirearningpotential. Entry-levelperformance marketers mayearn
lowersalaries compared totheirmore experienced counterparts, butas theygainmore experience and
advance intheircareers, theirsalaries are likelytoincrease.
SkillsandEducation:Inadditiontoexperience, the skills and educationanindividualhas canalsoimpact
theirperformance inmarketingJob salary. Those whohave a strongfoundationindata analysis, analytics
tools, and marketingautomationplatforms maybe inhigherdemand and therefore command higher
salaries. Those whohold advanced degrees inmarketingorrelated fields mayalsohave a competitive
advantage whenitcomes tosalarynegotiations.
Industry:The industryanindividualworks incanalsoimpacttheirperformance marketingsalaryinIndia.
Forexample, performance marketers workinginthe techore-commerce industries mayearnhigher
salaries compared tothose workinginmore traditionalindustries.
Location:The locationofa companycanalsoimpactperformance marketingsalaryinIndia. Companies
located inmajorcities suchas Mumbai, Bangalore, and Delhimayofferhighersalaries compared tothose
located insmallertowns orcities.
Ansehen auf
Facebook Ads + Performance Marketing = 💯SUCCESS [Free Tutorial]
Facebook Ads + Performance Marketing = 💯SUCCESS [Free Tutorial]
Teilen
Teilen
TableofContents
Categories
 Artificial Intelligence
 Canva Pro
 Chat GPT
 Content Writing
 Digital Marketing

Digital Marketing For Small
Business
 Digital marketing Interview Q&A
 Digital Marketing Jobs
 Digital Marketing Saalry
 Digital Marketing Salary
 Freelancing
 Google People Card
 Growth Hacking
 How To Increase Website Traffic?
 Instagram
 Instagram Business

Lead Generation Technique in
Digital Marketing
 LinkedIn
 Make Money Online
 performance marketing
 Scope of Digital Marketing In 2023
 SEO

Social media marketing for
Beginners
 Youtube

3. IfyouareinterestedinpursuingperformancemarketingjobsinIndia
alongwithperformancemarketingjobsalary,herearesomesteps
youcanfollowtoincreaseyourchancesofgettingajobinthe
industry:
1. Buildastrongfoundationinmarketingandrelatedfields:
Inordertosucceed inperformance marketing, itis importanttohave a strongfoundationinmarketing
principles, as wellas a solid understandingofdata analysis and analytics tools. Considerpursuinga
degree inmarketingora related field, suchas business oreconomics, inordertogainthe knowledge and
skills needed toexcelinthe industry.
2. Gainpracticalexperience:
Inadditiontoformaleducation, gainingpracticalexperience inperformance marketingcanalsohelpyou
stand outinthe job market. Considerinterningorvolunteeringwitha marketingoradvertisingagency, or
takingonfreelance orpart-time performance marketingprojects tobuild yourportfolioand gainhands-on
experience.
3. Learnindustry-specificskills:
Inordertosucceed inperformance marketing, itis importanttohave a strongunderstandingofindustry-
specificskills suchas SEO, PPCadvertising, and marketingautomation. Considertakingonline courses or
earningcertifications inthese areas todemonstrate yourexpertise and commitmenttothe field.
4. Networkandbuildyourprofessionalnetwork:

4. Buildingrelationships and networkingwithinthe performance marketingindustrycanbe a keyfactorin
findingperformance marketingjob salaryopportunities. Considerjoiningindustrygroups orassociations,
attendingevents and conferences, and reachingouttoprofessionals inthe field toexpand your
professionalnetwork.
5. Createastrongonlinepresence:
Inthe digitalage, havinga strongonline presence canbe crucialforfindingperformance marketingjobs in
India. Considercreatinga professionalwebsite orLinkedInprofile toshowcase yourskills and experience,
and be sure tohighlightanyrelevantperformance marketingprojects you have worked on.
6. Applyforrelevantjobopenings:
Once you have builtyourskills and experience, you canbeginapplyingforrelevantopenings of
performance marketingjobs inIndia. Be sure totailoryourresume and coverlettertothe specificjob
requirements, and highlightanyrelevantskills and experience you have.
Overall, pursuinga careerinperformance marketinginIndia requires a combinationofformaleducation,
practicalexperience, and industry-specificskills. Bybuildinga strongfoundationinmarketingand related
fields, gainingpracticalexperience, and networkingwithprofessionals inthe industry, you canincrease
yourchances offindinghow togeta performance marketingjob inthe field.
AverageperformancemarketingjobsalaryinIndia
Performance marketingis a growingfield inIndia, withbusinesses increasinglylookingforprofessionals
whocanhelpthem achieve theirbusiness goals and objectives throughmeasurable and trackable tactics.
As a result, there is a growingdemand forskilled performance marketers inthe country, and the salaryfor
these professionals canvarysignificantlydependingona range offactors.

5. The average performance marketingsalaryinIndia accordingtothe performance marketingjob roles in
India canvarydependingonthe job title and the levelofexperience ofthe individual.
Forexample, a performance marketingmanager, whois responsible forplanning, executing, and analyzing
performance marketingcampaigns, canearnanaverage salaryofINR 6 lakhtoINR 9 lakhperyear.
A performance marketingexecutive, whosupports the performance marketingmanagerinthe planning
and executionofcampaigns, canearnanaverage salaryofINR 3 lakhtoINR 5lakhperyear. A
performance marketinganalyst, whoanalyzes data and metrics toidentifytrends and insights thatcan
inform performance marketingstrategies, canearnanaverage salaryofINR 3 lakhtoINR 6 lakhperyear.
A performance marketingspecialist, whois responsible forimplementingperformance marketing
campaigns and strategies, canearnanaverage salaryofINR 3 lakhtoINR 5lakhperyear. A performance
marketingdirector, wholeads the performance marketingteam and develops strategies todrive business
growth, canearnanaverage salaryofINR 10 lakhtoINR 20 lakhperyear.
There are severalfactors thatcanimpactthe performance ofmarketersalaryinIndia, includingthe
individual’s levelofexperience, skills, and education, as wellas the industryand locationofthe company
theyworkfor.
Forexample, those whohave a strongfoundationindata analysis, analytics tools, and marketing
automationplatforms maybe inhigherdemand and therefore command highersalaries. Those whohold
advanced degrees inmarketingorrelated fields mayalsohave a competitive advantage whenitcomes to
salarynegotiations.
The industryanindividualworks incanalsoimpacttheirperformance marketingsalary. Forexample,
performance marketers workinginthe techore-commerce industries mayearnhighersalaries compared
tothose workinginmore traditionalindustries.
The locationofa companycanalsoimpactperformance marketingjob salaryinIndia, withcompanies
located inmajorcities suchas Mumbai, Bangalore, and Delhipotentiallyofferinghighersalaries compared
tothose located insmallertowns orcities.
Inordertosucceed inthe competitive world ofperformance marketing, professionals mustpossess a
range ofskills and expertise. Some ofthe skills thatare inhighdemand forperformance marketers inIndia
include data analysis, marketingautomation, SEO, PPCadvertising, and contentmarketing.
Forexample, those withstrongSEOskills canhelpbusinesses improve theironline visibilityand drive
traffictotheirwebsites, while those withstrongPPCskills canhelpbusinesses generate leads and
increase sales throughtargeted advertising.
Performance marketers withstrongcontentmarketingskills canhelpbusinesses engage withtheir
audience and drive brand awareness.
Overall, the demand forskilled performance marketers inIndia is growing, and the performance marketing
salaryinIndia canvarysignificantlydependingona range offactors.
Those withstrongskills and experience inareas suchas data analysis, marketingautomation, SEO, PPC
advertising, and contentmarketingare likelytobe inhighdemand and command highersalaries.

6. As the field ofperformance marketingcontinues toevolve, professionals whoare able toadapttonew
technologies and strategies willbe well-positioned tosucceed inthe industry.
AveragePerformanceMarketerSalaryinIndia
TheaverageperformancemarketingsalaryinIndiacanvarysignificantlydependingonthejobtitle
andthelevelofexperienceoftheindividual.Herearesomeestimatesfortheaveragesalaryforsome
commonperformancemarketingrolesinIndia:
PerformanceMarketingManager:
A performance marketingmanageris responsible forplanning, executing, and analyzingperformance
marketingcampaigns. The average performance marketingjob salaryis around INR 6 lakhtoINR 9 lakh
peryear.
PerformanceMarketingExecutive:
A performance marketingexecutive is responsible forsupportingthe performance marketingmanagerin
the planningand executionofcampaigns. The average performance marketingsalaryinIndia is around INR
3 lakhtoINR 5lakhperyear.
PerformanceMarketingAnalyst:
A performance marketinganalystis responsible foranalyzingdata and metrics toidentifytrends and
insights thatcaninform performance marketingstrategies. The average salaryforthis role inIndia is
around INR 3 lakhtoINR 6 lakhperyear.
PerformanceMarketingSpecialist:
A performance marketingspecialistis responsible forimplementingperformance marketingcampaigns and
strategies. The average performance marketingsalaryinIndia is around INR 3 lakhtoINR 5lakhperyear.
PerformanceMarketingDirector:
A performance marketingdirectoris responsible forleadingthe performance marketingteam and
developingstrategies todrive business growth. The average performance marketingsalaryinIndia is
around INR 10 lakhtoINR 20 lakhperyear.
Designation YearsofExperience Salaryin(LPA)
Intern Intern 10k-15kpermonth
Performance MarketingExecutive 0-1 1.5– 5.3 LPA
Performance marketingAnalyst Less than1 yearofexperience 1.8– 7.5LPA
Performance marketingspecialist Less than1 yearofexperience 7.5– 10 LPA
Performance MarketingManager Less than2years ofexperience 13 LPA

7. SkillsinHighDemandforPerformanceMarketersinIndia
Inordertosucceed inthe competitive world ofperformance marketing, professionals mustpossess a
range ofskills and expertise. Here are some ofthe skills thatare inhighdemand forperformance
marketers inIndia:
DataAnalysis:
The abilitytoanalyze data and metrics is criticalforperformance marketers, as itallows them toidentify
trends, optimize campaigns, and make informed decisions. Proficiencyintools suchas Google Analytics,
Excel, and SQL is highlyvalued inthe industry.
MarketingAutomation:
Marketingautomationplatforms suchas Hubspotand Marketoallow performance marketers tostreamline
and optimize theircampaigns, savingtime and increasingefficiency. Knowledge ofthese platforms is
highlyvalued inthe industry.
SearchEngineOptimization(SEO):
SEOinvolves optimizinga website and its contenttoimprove its rankinginsearchengine results pages
(SERPs). Performance marketers withstrongSEOskills are inhighdemand, as theycanhelpbusinesses
improve theironline visibilityand drive traffictotheirwebsites.
Pay-Per-Click(PPC)Advertising:
PPCadvertisinginvolves runningpaid campaigns onplatforms suchas Google AdWords and BingAds to
drive targeted traffictoa website. Performance marketers withstrongPPCskills are inhighdemand, as
theycanhelpbusinesses generate leads and increase sales throughtargeted advertising.
ContentMarketing:
Contentmarketinginvolves creatingand distributingvaluable, relevant, and consistentcontenttoattract
and retaina clearlydefined audience, and ultimately, drive profitable customeraction. Performance
marketers withstrongcontentmarketingskills are inhighdemand, as theycanhelpbusinesses engage
withtheiraudience and drive brand awareness.
Conclusion

8. Performance marketingis a growingand in-demand field inIndia, withbusinesses increasinglylookingfor
professionals whocanhelpthem drive measurable results throughdigitalcampaigns.
The salaryforperformance marketers inIndia canvarysignificantlydependingona range offactors,
includingthe individual’s levelofexperience, skills, and education, as wellas the industryand locationof
the companytheyworkfor.
Inordertosucceed inthe industry, performance marketers mustpossess a range ofskills and expertise,
includingdata analysis, marketingautomation, SEO, PPCadvertising, and contentmarketing.
Ifyou wanttolearnallthese skills & wanttoskyrocketyourcareerinthe field ofperformance marketing
thenyou canbooka free trialclass ataadme.
Herearesomecommonquestionsandanswersaboutperformance
marketingjobsinIndia:
Q:Whatisperformancemarketing?
A: Performance marketingis a type ofdigitalmarketingthatfocuses onachievingspecificbusiness goals,
suchas increasingsales orwebsite traffic. Performance marketers use a varietyoftactics, suchas search
engine optimization(SEO), pay-per-click(PPC)advertising, and socialmedia marketing, toreachand
engage withpotentialcustomers.
Q:WhatisaperformancemarketingjobinIndia?
A: A performance marketingjob inIndia typicallyinvolves creatingand implementingstrategies toachieve
specificbusiness goals throughdigitalmarketingchannels. This mayinclude planningand executing
campaigns, analyzingdata tomeasure the effectiveness ofcampaigns, and optimizingcampaigns to
achieve betterresults.
Q:WhatskillsarerequiredforaperformancemarketingjobinIndia?
A: Some ofthe skills thatmaybe required fora performance marketingjob inIndia include digital
marketingskills, suchas SEO, PPCadvertising, and socialmedia marketing; analyticalskills tomeasure the
effectiveness ofcampaigns; and strongcommunicationand interpersonalskills.
Q:WhatisthesalaryrangeforaperformancemarketingjobinIndia?
A: The salaryrange fora performance marketingjob inIndia canvarybased onfactors suchas the
company, industry, location, and the candidate’s experience and skills. Accordingtosalarydata from
Glassdoor, the average salaryfora performance marketingmanagerinIndia is around INR 7 lakhs peryear.
Q:HowcanIfindperformancemarketingjobsinIndia?
A: There are severalways tofind performance marketingjobs inIndia, includingjob searchwebsites,
online job boards, and socialmedia platforms. You canalsoreachouttorecruitmentagencies or
professionalnetworks tolearnaboutjob opportunities.
Alok Kumar Badatia
Alok Kumar Badatia is Asia's No. 1 Digital Marketing Coach & Consultant, helping students, job seekers,
freelancers, and business owners in their digital marketing success. He is based out of Bangalore and has 15+
years of experience in the digital marketing industry.
     
Leavea Comment
Your emailaddress willnot be published. Required fields are marked *
Type here..

9. Save my name, email, and website in this browser for the next time I comment.
Post Comment »
Name* Email* Website
Top 15 LinkedIn Profile Tips For Job
Seekers [2024]
September 26, 2023 / No Comments
Read More »
Roles and Responsibilities of a Digital
Marketer: A Complete Guide
September 14, 2023 / No Comments
Read More »
Top Highest Paying Digital Marketing
Jobs in India [2023]
September 7, 2023 / No Comments
Read More »
Talk To Our Career Counsellor Book A Free Trial Class