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A        OCR G322: Institutions and Audiences:
                           The Radio Industry




Consumption: how a product is used e.g. you can listen to the radio on a
digital or analogue radio, online, on your phone

Trend: the general direction taken by an audience or consumers. This does not
include every audience individual.



       Tally as many responses to this audience survey as
     possible, minimum of 15. Be honest as this data can be
                       used in the exam.
 Turn data into pie charts to show listening habits of your
                     friends and family
Where do you
listen to the    Bedroom         Kitchen            Car/travelling   At work           OTHER
radio?




Why do you like Relaxing         Can multi-         Good music       Entertain         Relatable
listening to                     task/convenient                                       presenters
radio?




What device do   Analogue        DAB (Digital, no   TV               Podcast/Phone     Online
you use to       (sometimes      static)
listen?          gets static)




AGE              Younger than    16-20              21-30            30-45             OTHER
                 16




Which stations Radio 1/1Xtra     Capital            Key 103          XFM               OTHERS
do you listen
to, national and
local?




Do you do any    Follow          Like a facebook    Download an      Tweet or text a   Enter
of the           station/DJ on   page?              app e.g          station?          competitions?
following?       twitter?                           football app?

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Radio introduction task: audience listening habits

  • 1. A OCR G322: Institutions and Audiences: The Radio Industry Consumption: how a product is used e.g. you can listen to the radio on a digital or analogue radio, online, on your phone Trend: the general direction taken by an audience or consumers. This does not include every audience individual. Tally as many responses to this audience survey as possible, minimum of 15. Be honest as this data can be used in the exam. Turn data into pie charts to show listening habits of your friends and family
  • 2. Where do you listen to the Bedroom Kitchen Car/travelling At work OTHER radio? Why do you like Relaxing Can multi- Good music Entertain Relatable listening to task/convenient presenters radio? What device do Analogue DAB (Digital, no TV Podcast/Phone Online you use to (sometimes static) listen? gets static) AGE Younger than 16-20 21-30 30-45 OTHER 16 Which stations Radio 1/1Xtra Capital Key 103 XFM OTHERS do you listen to, national and local? Do you do any Follow Like a facebook Download an Tweet or text a Enter of the station/DJ on page? app e.g station? competitions? following? twitter? football app?