The document analyzes and compares three radio advertisements. The first, "Banned Theft Auto", uses overlapping audio clips and glitch effects to create tension before revealing a shocking statement. It delivers all necessary information in 32 seconds. The second, "Smells Like Teen Spirits", includes factual narration and audio clips set to the Nirvana song, but at 44 seconds is too long and lacks attention-grabbing elements. The third, "In The Flesh", opens with a powerful statement and uses music to set a dark tone while providing factual information and audio clips.

1. Radio Advert Analysis
Banned Theft Auto
The advert starts with audio of from several Vox-Pops or audio
recordings on an overlapping loop. Then the loops cut out following
some glitch sound effects. These ideas are very effective as they
create a loud and tense atmosphere that hooks the listener into
wanting to hear more. Then the narrator comes out with a shocking
statement “women are hookers, men are killers” before going into
the details of the documentary. The advert is 32 seconds long and
delivers all the information needed (name of documentary, time,
date and channel) in the small space of time.
Smells Like Teen Spirits
https://www.youtube.com/watch?v=vvt7xM0lNi4
The advert starts with factual information from the narrator that
leads into the audio from several Vox-Pops. This the format for the
entire advert. Underneath the audio is the music track Smells Like
Teen Spirit by Nirvana with is balanced nicely with the audio. This
advert is 44 seconds long; I think this is probably a bit too long. Also
it doesn’t grab the attention of the listener as much as Banned Theft
Auto’s radio trailer as it doesn’t feature any interesting sounds or
audio effects. however, it does feature plenty of factual information
that drives the advert.
In The Flesh
https://www.youtube.com/watch?v=w8ytDEKvhQw
This advert opens with a powerful statement “Many years ago, you
would’ve been branded a criminal or slave if you had a tattoo” this
statement is effective in gaining the listeners attention. It then states
factual information and audio from Vox-Pops. The music is quite
effective at setting the dark mood and tone of the radio advert.