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Daft Punk
Origin
Guy-Manuel de Homem-Christo and Thomas Bangalter
are the men behind the Daft Punk masks. They were
once part of the...
Broadcast
Daft Punk have a Vevo
YouTube page:
https://www.youtube.com
/user/DaftPunkVEVO
Vevo is an ‘always-on’
broadcasti...
Radio
On the BBC Radio 1 website, Daft
Punk have their own section. The
popular radio station tell their
audiences event i...
Official Merchandise Website
Daft Punk’s merchandise represents them through their retro theme.
For example:
Logo in the m...
Audience Response
A small article on
“Harder Blogger Faster” comments
about the cardigans (or jackets)
Daft Punk wore to ‘...
E-Media
An article on pitchfork.com
gives a review about Daft
Punk’s most successful album
“Random Access Memories”.
The a...
Facebook
Logo – Immediately
acknowledging their
celebrity status.
Iconic image –
Seems official (it
could be a fan
page).
...
Print (online article)
In an online article, it says
that Daft Punk has “won
the internet”. This
language is to attract
yo...
Synergy
Daft Punk have been involved in a few other
distribution industries. When they first emerged
they were signed up t...
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Daft Punk Presentation

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Daft Punk Presentation

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Daft Punk Presentation

  1. 1. Daft Punk
  2. 2. Origin Guy-Manuel de Homem-Christo and Thomas Bangalter are the men behind the Daft Punk masks. They were once part of the French band “Darlin’” which first formed in 1992, but split after a short time. The French duo continued to form Daft Punk in 1993. Their albums, in chronological order, are: Homework (1997 - 99), Discovery (1999 - 2004), Human After All (2004 - 08), Tron: Legacy (2008 - 11), Random Access Memories (2011-Present).
  3. 3. Broadcast Daft Punk have a Vevo YouTube page: https://www.youtube.com /user/DaftPunkVEVO Vevo is an ‘always-on’ broadcasting station for music and videos. For Daft Punk to have their own Vevo YouTube page, it shows audiences that they have good music. “Popular Uploads” A song classed as “popular” would attract the attention of audiences who want to match with society.
  4. 4. Radio On the BBC Radio 1 website, Daft Punk have their own section. The popular radio station tell their audiences event information, the tracks available to listen to, and clips. http://www.bbc.co.uk/music/ artists/056e4f3e-d505-4dad- 8ec1-d04f521cbb56 “Biography” – Radio 1 want to offer more than just music to their audiences than just music, and they want to appeal to a wider range of audiences. The picture is iconic to Daft Punk audiences. By using this image, Radio 1 want to catch the attention of the appropriate audiences, and by doing so they and Daft Punk can increase their popularity.
  5. 5. Official Merchandise Website Daft Punk’s merchandise represents them through their retro theme. For example: Logo in the middle – a direct link to them. The layout of the pictures is typical to our idea of a 1990’s music fan. A wall dedicated to the band/artist. Dice: old car accessory. Computer: Thick screen computer monitor (retro). 1 - Globe: Reference to one of their albums (Around The World) - Alien (?): Reference to another of their albums (Discovery) - Old photographs (retro): Reference to their latest album (Random Access Memories)http://www.daftpunk.com/ “Doin’ it right” – title of a song. It gives the song title meaning.
  6. 6. Audience Response A small article on “Harder Blogger Faster” comments about the cardigans (or jackets) Daft Punk wore to ‘Tidal’s launch’(?). The writer seems to be a little ‘snarky’ about the price of their outfits. http://www.harderbloggerfaster.com/2015/ 10/you-can-buy-a-full-daft-punk-outfit-for- just-20853/ Links to social media. Readers and audiences can “connect” with the reporter and Daft Punk.
  7. 7. E-Media An article on pitchfork.com gives a review about Daft Punk’s most successful album “Random Access Memories”. The album was a success because “RAM” is a computer term, and sticks with the ‘retro’ theme they represent, and the performers create music with old bands and musicians. http://pitchfork.com/reviews/albu ms/18028-daft-punk-random- access-memories/ Synergy - links to social media, and a link to Amazon so audiences can purchase the album.
  8. 8. Facebook Logo – Immediately acknowledging their celebrity status. Iconic image – Seems official (it could be a fan page). Name and celebrity status – informs audiences that they are on the right page. It also informs new audiences things about them. “About” – Gives information about them: real names, location, and official website. Promoting their website and merchandise. Offering connectivity with their fans.
  9. 9. Print (online article) In an online article, it says that Daft Punk has “won the internet”. This language is to attract younger audiences who use the internet a lot, and the use of Patrick Stewart’s role in Star Trek (which is a popular meme) further increases the popularity. http://www.youredm.com/ 2015/09/26/shia-labeouf- daft-punk-just-won-the- internet/
  10. 10. Synergy Daft Punk have been involved in a few other distribution industries. When they first emerged they were signed up to EMI Records, but in 2013 they left them and signed up to Sony Music Entertainment’s Columbia, so they could release their newest album Random Access Memories. Signing up to Sony is a big step for them, because Sony has ownership of gaming platforms, broadcasting platforms, and obviously music platforms.

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