Talk by David Wilson of Danone

2. Building brand loyalty in a digital age

5. Why brand loyalty? 12-18 months

6. 3 steps to loyalty heaven 1. Product that delights 3. Build a relationship 2. Get top-of-mind

7. Building a relationship Hungry for info Hungry for support Hungry for progress Excite- ment Secret Off to the shops Labour worries Coping Developing a routine Back to work? Desire for progress Pre Pregnancy Baby Weaning Toddler

8. Common approach, different brands Pre Pregnancy Baby Weaning Toddler

13. Building brand loyalty in a digital age 1. Product that delights 3. Build a relationship 2. Get top-of-mind