2. touch
points • downloading the app
• scanning the QR codes
• getting a point
• dragging it to shop icons
• getting free stuff by redeeming
• sending vouchers to friends, family
members, etc
• ecological footprint (e.g. how many
trees I have saved by recycling)
• leaderboard: how actively I am
recycling
• newsfeed: environmental issues around
the world
3. Both QR codes
on the bin and on
the product have
to be scanned at
the same time
5. One point pops 3 POINTS
up on the screen
when she scans
the codes
6 POINTS
4 POI
6. awe
som
e!
t r ee s
s a v ed
She loves the app not only because she receives free
vouchers, but also because she feels proud of herself for
contributing to the environment.