APLA Tatts Lotteries - The Truth About Social Media


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Adam Franklin from Bluewire Media, presents and discusses the truth about social media at the APLA Tatts Lotteries event held in Sydney, Australia.

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  • Stand. Pause. 4Fs.
  • Best stat – 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. Social media is a bit like coming to FULL DAY WORKSHOP STRANGERS  ACQUAINTENCES  FRIENDS  CUSOTOMERS SM is about People. Earning Attention. Building Trust & Nurturing Relationships.
  • Amazon, Instagram or Netflix??
  • DRAW OB WHITEBOARD Who’s on Twitter...? Everyone else can tune out for 30 secs. Not offended if you look at your phone. Only if you’re tweeting. I’ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about!
  • Uses Social Media? Success with Social Media? Move country? STAND UP: Who has a website? Email Marketing? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? Pintersest? Gentlemint? WHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card.
  • Wasting time, say something wrong, start a fight, get fired, get sued, negative comments … SPAM laws, CC database and deluge of abuse WORSE YET: Named and shamed by a blogger FAVE: One-click unsubscribe. 73000 customers. button
  •   21-year-old female college student in Seattle from Weiner's Twitter account Send lewd pic via twitter & there was a huge uproar. He fell on sword and was forced resigned. Natural reaction – ban Twitter – avoid potential embarrassment. What if Weiner had taken a knife and stabbed the girls??
  • Are the knives to blame? With training knives are extremely useful in the kitchen. Without training you’re likely to cut your finger. TODAY: Highlight the pitfalls & how to avoid the embarrassment & loss of revenue Show you case studies of companies using Twitter, Facebook, YouTube, Email & Blog. Your social media strategy and how you’d respond in a crisis.
  • Don’t have enough time, employees might waste time, it’s often banned.
  • Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth… pre-facebook + twitter) Michael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. Spoke on panel with @RichardatDELL Now DELL are leading the way!
  • How much would you pay for a tool to prevent that happening to you? Free. Social Media monitoring tool? LINK on landing page! Caught doing something embarrassing
  • Done properly can have a positive effect IF you know & follow the rules!
  • Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST. At a BBQ – you don’t give financial advice, you chat!
  • We did this for our event. 42 retweets. Which reached ~20,000 extra followers (personally endorsed too) REACHED 40 x our 521 followers. Who bought tickets via TWITTER (not on our email list).
  • 43 RTs 20,000 + followers 40x our 500 followers 25% of the tickets sold were from twitter.
  • Sydney Opera Centre. Authentic + Honest Don’t let fear of making a mistake stop you from starting. It’s like learning to ski, ride a bike or learn a language ---- making a few mistakes is part of the learning process
  • Facebook’s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features!
  • You’re sitting on gold. Done the hard work. Just share it!
  • Does anyone here want more email? More email from people you don’t know? Email marketing isn’t dead. Bad email marketing is DEAD. $1 returns $41 ROI Dear Rich Bastard, --------- BLANK OUT SCREEN. Everyone’s got an email address? Who wants more email? From strangers..? Many of you received our 1 st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, HIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else! For Bluewire – it is still our best form of social. 3Ps – people, participation, promotion. Mistakes – Dear Adam, WIIFM, Prizes, In This Issue
  • 2.9 billion people have email. Cup of rice is all the emails sent per day. Facebook + Twitter = 0.2% Everyone has email, Personal, Transactional, Business-y, inner sanctum, its in your inbox Remember when email came out. 1 address per company, only senior execs could be trusted, printed out, --> who does biz via email?
  • Email drives sales. SM for engagement
  • CBA was drafting an email to go out to all their high net worth clients, and as a stop-gap measure they addressed the email Dear Rich Bastard. It got sent.
  • Remarkable content -  hire a journalist student or grad. Digital Native. 50% engaging 50% creating content Next HIRE: journo. Digital Reach Analytical Content
  • thank you note, birthday card, follow up email or flowers?
  • Like having a personal trainer for a marathon. You can give it a go by yourself (4:03) Sean can get a training program Sean can train you (3:34) Sean can train with you (you rise to the level of those around you)
  • Not SOCIAL bc POPULAR It’s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT NOT CONTENT about you CONTENT That solves people’s problems Not WEB MARKETING on a whim It’s about a WEB STRATEGY that positions you as the only choice to do business with.
  • This is the stuff I love. Email me, tweet me, always happy to help & chat!
  • Draw a winner...!
  • APLA Tatts Lotteries - The Truth About Social Media

    1. 1. The Truth About Social Media!•Is it a Fad?•Your worst fears•Twitter, Facebook, Blogs, Email & YouTube•Social Media Strategy•Q&A Adam Franklin, Marketing Manager
    2. 2. You? Who’s next? 3
    3. 3. 4
    4. 4. @Franklin_Adam@Bluewire_Media Tweet tweet! Tweet Tweet!
    5. 5. Show of handsshow of hands?
    6. 6. Weiner-gate
    7. 7. Tools
    8. 8. Don’t have time? No time?
    9. 9. Monitor
    10. 10. Relax…
    11. 11. Just like real life!
    12. 12. Twitter
    13. 13. 500 followers
    14. 14. Delegate tweets
    15. 15. Speaker Retweets
    16. 16. Win
    17. 17. Results: 40x
    18. 18. Facebook
    19. 19. Blogging 24
    20. 20. Blogging Attracts More Visitors 25 Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
    21. 21. Remarkable 26
    22. 22. Done the work 27
    23. 23. $1 spent$41 return Email Marketing
    24. 24. Email is best. Remember 1995?
    25. 25. Darren Rowse aka @ProBlogger
    26. 26. Dear Rich
    27. 27. Will It Blend?Cost? $50Views: 10,656,840Total Channel Views: 192,351,121 700% Results?
    28. 28. 1. Set up pages Social Strategy - Beginner
    29. 29. 1. Set up pages2. Secure your URL Social Strategy - Beginner
    30. 30. 1. Set up pages2. Secure your URL3. Publish content & enable sharing Social Strategy - Beginner
    31. 31. 1. Set up pages2. Secure your URL3. Publish content & enable sharing4. Watch and listen Social Strategy - Beginner
    32. 32. 1. Set up pages2. Secure your URL3. Publish content & enable sharing4. Watch and listen5. Join in Social Strategy - Beginner
    33. 33. Social Strategy -
    34. 34. 75% information 23% compare 2% ready to take actionNurture with content 40
    35. 35. Universe 41
    36. 36. Web Strategy System 42
    37. 37. Measure & Improve 43
    38. 38. What would you do?
    39. 39. 48
    40. 40. “Train hard,win easy” Sean Bowes 49
    41. 41. Thank you. Adam.Franklin@BluewireMedia.com.au @Franklin_AdamIf you’d like a hand with your social media, please get in touch! 1300 258 394 Connect
    42. 42. www.bluewiremedia.com.au/lotto