Keenan Timko, Publisher Account Director, MoPub (Twitter)
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This document discusses how mobile app developers can monetize their apps through in-app advertising using MoPub. It explains that digital advertisers are increasingly spending large budgets on mobile ads, especially within apps. MoPub provides a full-stack solution that allows app developers to monetize their apps by integrating MoPub's marketplace and ad networks to display ads from multiple sources within their apps through real-time bidding. This provides opportunities to generate ad revenue and optimize pricing through auction dynamics.
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Keenan Timko, Publisher Account Director, MoPub (Twitter)
- 1. MONETIZING YOUR APP WITH MOPUB Mobile Monetization and MoPub: How to Turn Your App Into a Business
- 2. MONETIZING YOUR APP WITH MOPUB Keenan Timko Publisher Account Director, EMEA
- 3. Why ads?
- 4. Why ads?
- 5. Why ads? Why in my game?
- 6. Digital advertisers will spend $198B in 2016 ...and the majority will be on mobile Source: eMarketer, ad spend tool, 2014
- 7. Digital advertising budgets are also increasingly being transacted programmatically Source: Business Insider, 05/2015
- 8. ADVERTISERS HAVE TO PAY ATTENTION TO APPS digital media time spent, by platform 0% 15% 30% 45% 60% Desktop Mobile App Desktop Mobile App ComScore; http://www.comscore.com/Insights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report +12% -13% 2013 2014 In-app traffic reigns supreme
- 9. 15 30 45 60 Dec 4-10 Dec 11-17 Dec 18-24 Brand Spend 2013 Brand Spend 2014 52% 34%35% 25%28% 17% MoPub Marketplace Data - December 2014 Brand spend on the rise
- 11. Full Stack Solution MARKETPLACE AD NETWORKS DIRECT ADVERTISERS MoPub is a full stack monetization solution for in-app traffic
- 12. DEFINE YOUR IDEAL AD STRATEGY Banners NativeVideoFullscreen
- 13. MARKETPLACE +
- 14. ADVERTISERS ARE PAYING MORE ATTENTION TO APPS
- 15. ADVERTISERS ARE PAYING MORE ATTENTION TO APPS
- 17. by Big Duck Games Flow Free
- 18. by Big Duck Games Flow Free flock
- 19. {! “app”:”Flow Free”,! “category”:”Games”,! “OS”:”iOS8”! }! +other parameters AD REQUEST AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck Games Flow Free
- 20. Bidder 3 $1.10 Bidder 2 $1.50 Bidder 1 $1.90 MARKETPLACE Network 3 $0.72 Network 2 $1.00 Network 1 $1.40AD NETWORKS by Big Duck Games Flow Free AD REQUEST DECISIONING AUCTION DISPLAY
- 21. Bidder 3 $1.10 Bidder 2 $1.50 Network 3 $0.72 Network 2 $1.00 Network 1 $1.40 Bidder 1 $1.90 Bidder 1 $1.90 WINNER! AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck Games Flow Free
- 22. AD REQUEST DECISIONING AUCTION DISPLAYby Big Duck Games Flow Free
- 23. All this happens under 300ms AD REQUEST DECISIONING AUCTION DISPLAY
- 24. ADD SEGMENTS TO ADD REVENUE
- 29. {! “app”:”iMusee”,! “category”:”music”,! “OS”:”iOS8”! }! + other parameters AD REQUEST AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABS iMusee+
- 30. Bidder 3 $1.30 Bidder 2 $1.70 Bidder 1 $2.10 MARKETPLACE Network 3 $0.98 Network 2 $1.20 Network 1 $1.60AD NETWORKS DIRECT ADVERTISERS AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABS iMusee+
- 31. Bidder 3 $1.30 Bidder 2 $1.70 Network 2 $1.20 Network 1 $1.60 Bidder 1 $2.10 WINNER! AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABS iMusee+
- 32. AD REQUEST DECISIONING AUCTION DISPLAYby CHOCOLABS iMusee+
- 35. Call to Action Main image TitleIcon image Text
- 37. {! “app”:”TextMe”,! “category”:”Social”,! “OS”:”iOS8”! }! +other parameters AD REQUEST AD REQUEST DECISIONING AUCTION DISPLAY TextMe by TextMe inc. Sponsored
- 38. TextMe Bidder 3 $1.26 Bidder 2 $1.67 Bidder 1 $1.74 MARKETPLACE Network 3 $0.97 Network 2 $1.35 Network 1 $2.16AD NETWORKS DIRECT ADVERTISERS by TextMe inc. AD REQUEST DECISIONING AUCTION DISPLAY
- 39. Network 2 $1.35 Bidder 1 $1.74 Network 3 $0.97 Bidder 3 $1.26 Bidder 2 $1.67 Network 1 $2.16 Network 1 $2.16 WINNER! AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc. TextMe INSTALL Frankly Chat Ever want to UNSEND a message? Get Frankly for FREE!
- 40. AD REQUEST DECISIONING AUCTION DISPLAYby TextMe Inc. TextMe Sponsored Frankly Chat Ever want to UNSEND a message? Get Frankly for FREE!INSTALL
- 42. спасибо