The document presents 'Daily Assassin', a mobile proximity interaction game that allows users to engage in gameplay as assassins, enhancing real-life social interactions through online platforms. It outlines the business model, gameplay mechanics, customer demographics, market research findings, development costs, and strategies for growth. Next steps include partnering with developers and finalizing game elements to prepare for launch.

1. Team GSD
presents
Daily Assassin
A Proximity Interaction Mobile Game.

2. Agenda
• Pitch
• Business Model Overview
• Customers
• Customer Statistics
• Market Research
• Game Play
• Tech
• Profit/Loss Estimates
• Competitors
• Next Steps
• Questions

3. Pitch
• A multi-platform freemium proximity app
that allows players to interact with their
friends, coworkers, classmates, or other
users by playing the part of an assassin
and using a variety of distance-based
weapons to earn a bounty and then
purchase upgrades though our in-app
store.

4. Business Model
Overview
• Value Proposition
– Fun social interaction
– Meet new people
• Problem solved
– Connecting online social interaction and real-life social
interaction
– Time spent in game increases social interactions
• Exit strategy
– Develop MVP through agile dev.
– Partner with production company (Zenga, Google, etc.)

5. Customers
• Smartphone users looking for interactive
game play
• Conferences and corporations looking for
electronic-based multidimensional ice
breakers

6. Customer Statistics 1

7. Customer Statistics 1

8. Market Research
• Poll asking between different game types
ie. Assassin vs Assassin, Human vs Zombie, Ninjas vs
Pirates, Dodgers Fans vs Giants Fans
• Assassin vs Assassin won with 75% positive feedback
• 365 Million iOS devices sold at 28% of market share in
Q2 of 2011 2
• iOS users are 50% more likely to be early adopters 2

9. Gameplay
• Simple GUI
• User is the game character
• Escalating interaction through weapon upgrades
and time-based rewards
– The longer user survives, the more the bounty on
them goes up
– Once eliminated, users are reduced back down to
primary weaponry
– The winning competitor must collect the bounty by
approaching the eliminated player

10. Tech 3
• Ping users GPS at set
intervals
• Lightweight application
using cloud based servers
to host games and in-app
store
• HTML/CSS + Javascript
with the PhoneGap SDK
• Agile Dev., Release MVP
within 6 mo.

11. Profit/Loss Estimates
• Free app with sponsored ads. And in-app purchases ~$25k
development costs4
• About 5 months to create4
• $99/yr cost to have Apple app store account4
• Avg. gross income per download, including in-app purchases,
$0.1755
• Typical game-based app growth modeled as exponential-
growth (until plateau)6

12. Profit/Loss Estimates
Profit/Loss Estimates 8
35000
30000
25000
20000
Cash Flow
15000
10000
5000
0
-5000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Months

13. Competitors/Partners
• PICO Mobile Networks Inc. 3
– Patent US 8257177 B1
• EveryDay Assassin 7
– Not Finished
– Creator not responding
• Social Gaming Producers
– E.g. Zynga

14. Next Steps
• Contact PICO Mobile Networks Inc.
• Source Programmer
• Design GUI and Graphics
• Finalize gameplay elements and features

15. Questions, Concerns, or
Criticism?
Contact Info:
Tim Brophy - tbrophy@calpoly.edu

16. 1.
References
http://www.go-gulf.com/blog/smartphone/
2. http://techcrunch.com/2012/06/11/apple-wwdc2012-iphones-ipads-sold/
3. http://www.google.com/patents/US8257177 (Fig. 1)
4. http://www.bluecloudsolutions.com/blog/cost-develop-app/
5. http://www.forbes.com/sites/timworstall/2013/01/08/the-average-apple-app-download-
makes-17-5-cents/
6. http://radoff.com/blog/2010/06/11/social-applicationgame-growth-model-spreadsheet/
7. http://assassin.appspot.com/
8. Time Loss Profit Net Number of Users Activity
1 ($5,000) $0 ($5,000) 0 Programming and Development
2 ($5,000) $0 ($5,000) 0 Programming and Development
3 ($5,000) $0 ($5,000) 0 Programming and Development
4 ($5,000) $0 ($5,000) 0 P &D, Advertising, and Apple Store Account
5 ($5,000) $18 ($4,983) 100 Programming, Development, and Advertising
6 ($2,600) $35 ($2,565) 200 Upkeep and tweaks
7 ($2,500) $70 ($2,430) 400 Upkeep and tweaks
8 ($100) $140 $40 800 Upkeep and tweaks
9 ($100) $280 $180 1600 Upkeep and tweaks
10 ($100) $560 $460 3200 Upkeep and tweaks
11 ($100) $1,120 $1,020 6400 Upkeep and tweaks
12 ($100) $2,240 $2,140 12800 Upkeep and tweaks
13 ($100) $4,480 $4,380 25600 Upkeep and tweaks
14 ($100) $8,960 $8,860 51200 Upkeep and tweaks
15 ($100) $17,920 $17,820 102400 Upkeep and tweaks
16 ($100) $35,000 $34,900 200000 Upkeep and tweaks
17 ($100) $35,000 $34,900 200000 Upkeep and tweaks
18 ($100) $35,000 $34,900 200000 Upkeep and tweaks