This document discusses loyalty and incentive programs for publishers working with a cashback and voucher platform. It provides benefits of these programs, such as immediate sales effects and growing revenue. It recommends that merchants engage with the platform, understand strong offers, incentivize targets, and optimize their page. The document also provides tips for planning promotions and case studies of different merchants successfully using the platform.

1. Loyalty & Incentive
Publishers

2. What we do:
• We promote your brand based on CPA increases / exclusive codes or offers
• Or ideally – a combination of all!

3. Benefits of Cashback and Vouchers
• Immediate effect on sales
• Grow revenue from existing / focus on new customers
• Target your promotions to a brand, segment, product
range or product
• AOV tends to be higher through this channel
• Raising awareness - massive audiences now
• Active communities - social media power (i.e.
Moneysaving Expert, HotUk Deals, Facebook and
Twitter)

4. Merchants who work successfully with sites like ours...
• Engage with us (meet, host affiliate
days, attend industry events)
• Understand what makes a genuinely
strong cashback / code offer
• Use Exclusives and synergise with
Sales to create a Buzz
• Communicate, Report, Feedback.
• Incentivise us to hit targets
• Use us to sell even more of what you
already sell
• Set simple clear offers. Avoid
exclusions
• Optimise their Quidco page with free
delivery and sales offers even outside
of promo periods

5. Planning your promotions
• What do you want to achieve? Use this to set targets
• Plan in advance 2-6 weeks in advance.... not on a Friday arvo
• Plan during a peak time for what you are selling
• Tie in with our theme calendar
• Emails: Find out when emails are sent. Should you launch promotion then
• What’s the busiest day for you? Should you start / end promotion on that day
• How long should your promotion last? A week? 24 hours? throughout your
seasonal peak?
• Ask your publishers advice

6. Things to be aware of
• Brand protection – work with publishers who appreciate your
brand value.
• All your offers are public when live so competitors can respond
with campaigns, faster and better.
• Be aware of loop holes - some infamous stories! But can also be of
benefit when used for the right reasons.
• Quality vs Quantity
• Abuse - but there are prevention methods you should have in
place.
• Do vouchers and cashback offer me incremental value?

7. Case Studies - New Brand and new to Quidco
• New Wine merchant
• New Brand to the market
• Came in with a strong offer, invested in the site, regular promotions
• Great growth in sales.

8. Case Study - Well established merchant
• Experimented with increasing rates and increasing exposure.
• Social media had a huge effect here. (HotUK deals, Moneysaving expert)
• Focused on grabbing market share.

9. Case Study - Positive Loop hole
• Purposely created loop hole
• Created an offer of “free product” or “money generating” purchase
• Seeded out through communities, spread fast and achieved ambitious targets
• Quantity vs Quality

10. Case Study – Exclusive and Extra Incentive
• High CPA merchant
• Limit to the amount of cashback merchant wishes to offer
• Used Quidco exclusively in the 2nd
period
• 22% increase in daily sales in the 2nd
period even though cashback was £5 less
• Room in CPA to incentivise Quidco

11. Questions?
Thank you