The document discusses different types of digital coupons, including discount coupons, loyalty programs, traditional discount coupons, code required coupons, printable vouchers, unique promotions, stamp loyalty programs, and perk loyalty programs. Each type of coupon has a main objective such as attracting new customers, retaining existing customers, or increasing sales. The document also outlines effective content to include for each coupon type, such as pricing details, dates of offer, and exclusions.

1. Types of Coupons
Types of Digital Coupons available today?
Discount Coupons
•Specials
•Promotions
•BOGO’s
•Discounts
Loyalty Programs
Rewards customers after
a specified amount has
been spent on the
business.
(i.e. Dine Free after 5th Dinner)
Two Types:
•Stamp: collect for reward
•Perk: accumulates points

2. Traditional Discount Coupons
Main Objective:
 Attract New Customers
 Offer Specials
 Increase Sales
Typical Offered by:
 Retail Sales Stores
 Beauty & Spas
Effective Content to Show:
 Regular vs Discount Price
 What is the Percentage off?
 Effective Dates of Offer
 Exclusions & Limitations

3. Code Required Coupons
Main Objective:
 Attract New Customers
 Inventory Control
 Increase Sales
Typical Offered by:
 Retail Sales Stores
 Food & Drink Establishments
 Professional Services
Effective Content to Show:
 Regular vs Discount Price
 What is the Percentage off?
 Effective Dates of Offer
 Exclusions & Limitations

4. Printable Voucher / BOGO’s
Main Objective:
 Attract New Customers
 Bring Repeat Customers
 Increase Sales
Typical Offered by:
 Retail Sales Stores
 Events & Things to do
 Food & Drink Establishments
Effective Content to Show:
 Event details
 Pricing offer?
 Effective Dates of Offer
 Exclusions & Limitations

5. Unique Promotions (URL Redirect)
Main Objective:
 Attract New Customers
 Retain Existing Customers
 Increase Sales
Typical Offered by:
 Retail Industry
 Events & Things to do
 Professional & Service Industry
Effective Content to Show:
 Strong Call to Action
 Active URL (on your site)
 No broken Links
 Effective Dates of Offer
 Exclusions & Limitations

6. Stamp Loyalty Programs(
Main Objective:
 Retain Existing Customers
 Engage Customers
Stamp Loyalty Program:
 All Businesses wanting to
create a large loyalty repeat
customer base.
Effective Content to Show:
 Point or Stamp clear Instructions
 Regular Price (Reward Value)
 Effective Dates of Offer
 Exclusions & Limitations

7. Perk Loyalty Programs(
Main Objective:
 Retain Existing Customers
 Engage Customers
 Gamify experience
Perk Loyalty Program:
 All Businesses wanting to
engage & gamify a large
loyal customer base.
Effective Content to Show:
 Point level clear Instructions
 Scaling Gamified Tiers)
 Effective Dates of Offer
 Exclusions & Limitations

8. All Agora Perk Coupons
Customers
ng Customers
All Agora Perks Coupons or Loyalty Programs :
 Full share capability with friends and relatives
via Facebook, Twitter, Google Play or by Email.
 Full point collection and tracking integrated
 Coupon – Customer Analytics.