The Gunners Agency presented recommendations to Cadbury to increase market share and profits. Currently, Cadbury's target audience is over 25 years old and cartoons in ads are confusing. The Gunners Agency proposes using social media, a mobile app, and community programs to engage more age groups. They forecast that implementing new digital and community strategies could substantially increase Cadbury's revenue in Asia Pacific over the next few years.
This is a project a colleague and I worked on in a graduate class for marketing. After reading a short case study, we were asked to develop an integrated marketing communications plan to launch a business. All branding, marketing collateral and ROMI has been created specifically by us, for this project. We worked efficiently as a team and obtained an A grade on this project.
This is a project a colleague and I worked on in a graduate class for marketing. After reading a short case study, we were asked to develop an integrated marketing communications plan to launch a business. All branding, marketing collateral and ROMI has been created specifically by us, for this project. We worked efficiently as a team and obtained an A grade on this project.
How agency-startup-brand collaborations are driving marketing campaign resultsChristina Richardson
Start-up marketing tech is the hot topic right now, and savvy brand marketers and agencies are jumping on the opportunity to drive innovation and improve campiagn results by working with this emerging tech. It kicks starts innovation, and provides a competitive advantage for agencies as the 'introducer' and coordinator in the mix, but collaboration is key to getthese partnerships working smoothly.
After speaking at three events over three months with various other expert panelists, Christina compilled these top tips for marketers looking to tap into this opportunity, and presented at the live inline conference Digital Olympus, live whilst also being at Cannes Festival of Innovation
How agency-startup-brand collaborations are driving marketing campaign resultsChristina Richardson
Start-up marketing tech is the hot topic right now, and savvy brand marketers and agencies are jumping on the opportunity to drive innovation and improve campiagn results by working with this emerging tech. It kicks starts innovation, and provides a competitive advantage for agencies as the 'introducer' and coordinator in the mix, but collaboration is key to getthese partnerships working smoothly.
After speaking at three events over three months with various other expert panelists, Christina compilled these top tips for marketers looking to tap into this opportunity, and presented at the live inline conference Digital Olympus, live whilst also being at Cannes Festival of Innovation
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
Active Youth is a concept. A concept about creating the student volunteering organization "Active Youth" with the ultimate purpose to support Greek SME's and products to expand their market. This will mainly happen through Active Youth's support in terms of planning, consulting and implementing strategies and tactics for the SME's.
In this way volunteers, in accordance with their field of studies (Marketing, Management, Finance, Logistics, Hospitality). So, students will not only be a positive contribution to the society, but also they will benefit from the experience they will gain, having the chance to apply their knowledge and skills.
History of advertising, Advertising purpose, and functions, Economic, social and ethical aspects of advertising: Advertising and the marketing mix, advertising as a communication process, types of advertising: Major Institutions of Advertising Management.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
2. Today’s Presentation
GOALS
• Increase market share
• Increase profit
The Gunners Agency
• Team Structure and Capabilities
• Example Work
Current Problems and Issues
• Target market audience issue
• Current marketing tools
Recommendation
• Future Marketing Strategies
• Future Communication Tools
3. The Gunners Agency
• Over 20 experience in the industry
• Specialises in marketing strategy, advertising campaigns, and
social media marketing
• A team of specialists across different areas
• Created successful campaigns of household brands such as
Kelloggs, Arnotts Biscuits, and Pauls Milk
4. Current Problems
• Target audience of people aged over 25
• Confusing messaging with the use of Cartoons in current
advertising campaigns
• TV Advertisement
• Magazines
6. Social Media Strategy
• Increase product exposure by having an online presence across
social media channels such as Instagram, Facebook andTwitter
• Personalised advertisement campaigns (i.e.:Target specific
products to peoples’ interests
• Photos competition on Instagram to increase brand and (new)
products awareness
7. Community Service Strategy
• Community Service Programs
• Exposure to rural areas
• Winning the hearts of people in different age groups
8. Digital Strategy
• Mobile apps for both Android and Apple (IOS)
• Promote brand awareness
• People can browse through products and know where to buy them
• Push notification to customers according to what they like
9. Net Revenue (in Millions) in the Asia Pacific Region
1,450
1,500
1,550
1,600
1,650
1,700
2013 2014 2015
Net Revenue
10. Forecast Net Revenue (in Millions) in the Asia Pacific
Region with new marketing strategies are implemented
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2013 2014 2015 2016 2017
Net Revenue
11. Why work with us?
• The sky is endless
• Capture more market shares
• Increase revenue
• Fun team
