This document summarizes a presentation about maximizing return on investment from voucher codes. It introduces Savoo, the second largest voucher code site in the US and UK, and the presenter Helen Whitaker. The presentation recommends that companies carefully plan voucher code campaigns by setting goals, considering different provider channels, and monitoring performance through measurement and case studies. It provides an example of a successful multi-channel new customer acquisition campaign that increased new customers by 450% and reduced cost per acquisition by 30% through strategic management of a voucher code channel.

1. May 2011 Presented by Helen Whitaker Email: hwhitaker@savoo.co.uk

2. Maximising ROI with Voucher Codes Who are Savoo and Who am I to tell you how? Plan, Plan, Plan Consider your provider channel Monitor and Measure Case Studies Summary

3. Who are Savoo and Who am I? Helen Whitaker, BDM at Savoo since September 2010 Responsible for key accounts, new product development and execution, business process implementation and profitability Previously 20 years experience in direct and channel sales in IT and Telecoms from telesales to Commercial BDM at C&W responsible for £10m projects Personally passionate about the psychology of training and learning - regularly practiced on my long suffering dog, child and partner!

5. 2nd largest vouchercode site in the US

6. Launched in 2007

7. Current no. of monthly uniques: 2.5m

8. $600m sales revenue generated for retailers in 2009

9. Technology is the cornerstone of our success

10. 80 employees across US & UK

11. Savoo aim to become the 1st destination site in Europe for savvy shoppers – starting with vouchers and deals, soon expanding into price comparison/voucher mash up, personalisation, price comparison, and product deal/voucher search.

12. Dual facing strategy: Consumer led and B2B driven

13. Maximising ROI with Voucher Codes Who are Savoo and Who am I to tell you how? Plan, Plan, Plan Consider your provider channel Monitor and Measure Case Studies Summary

14. P.P.P.P.P.P.P

15. P.P.P.P.P.P. Do you know where do you want to goor what your brands criteria for success? Is it revenue return? Profit margins? Brand exposure? Decide and focus on the destination, don’t just look at your feet and hope for the best! Give the channel a chance – planning in advance

16. Consider your provider channel Do you know where your vouchercode traffic comes from? Paid Search? Natural Search Onsite? Newsletters? Using the right affiliates based on segmentation above – not ALL vouchercode sites are equal – each has weak and strong areas – get to know them

17. Monitor and Measure What are your brands criteria for success? Is it revenue return? Profit margins? Brand exposure? How can you monitor ROI without good quality data? Do your affiliates share the split of traffic sources with you? Do they break down the data to give you individual deal or code performance? Do you map that back to a commercial cost per sale for the code or promotion? Do you use that data to form the basis of future codes and CPA increases or decreases in partnership with your vouchercode channel?

19. Exclusive codes specifically targeted at new customer orders

20. Code schedule planned monthly in advance

21. Full reporting fed back on an individual and channel level

22. Merchant and affiliate data analysed to give full picture of campaign success

24. Advertiser manages voucher channel effectively to maximum strategic benefit (new customer acquisition)

25. Advertiser has control of brand in the voucher paid search space, driving increased revenues and improved consumer experience

27. Thank you! Presented by Helen Whitaker Email: hwhitaker@savoo.co.uk