The Barracks in Brisbane, Australia was experiencing declining sales and tenant engagement after 8 years. A new marketing strategy was implemented including taking new photos of the property and tenants, improving the website, and focusing social media and advertising on the strengths of The Barracks. This resulted in over 7% increased sales across tenants and 15% higher cinema sales year-to-date, showing the success of the new branding and marketing approach in revitalizing the property.