The document discusses brand equity for Apple, particularly focusing on the iPhone and its brand attributes that characterize its identity, such as innovation, quality, and exclusivity. It highlights Apple's strategic expansions, including iTunes to Windows, the Apple Watch, and Apple TV. Additionally, it emphasizes the importance of user experience and constant innovation in maintaining brand loyalty.

1. Brand Equity
APPLE- I PHONE
Presented By:
Sonia Grover

2. Brand Attributes
A Brand Attribute portrays a company’s brand characteristic.
It also signifies the basic nature of a brand.
Brand attributes are a bundle of features that highlight the
physical and personality aspects of the brand.
Attributes are developed through images, actions, or
presumptions. Brand attributes help in creating brand identity

3. Status Symbol
Stylish
Innovation
Multitasking

4. Unique
Pride,
Credible,
Exclusive
Confidence,
Distinctive feeling,
High status, high-end
quality and
technology
Passion, accomplished,
Innovation, dreams, hopes,
aspiration
Personality
Rewards
Values
Core competence

5. Brand Leverage
 Expansion of iTunes to windows
 Launch of Apple watch
 Launch of Apple TV
 Market Extension in Networking- by the launch of
Apple time capsule
Loyalty
Even Better
GUI
Great user
Experience
Constant
Innovation
Market
pressure

6. Brand Architecture
iPad
iPod
iMac
Apple products with “I” initial

7. Without “i” initial
Mac book
Safari
Time Capsule
Mac-mini

8. Thank you!