The document contains data from a questionnaire given to audiences about their music tastes and habits. The results show that the majority of respondents listen to folk and indie music every day, and their favorite subgenre is acoustic folk. Most use social media sites like Blogger and attend concerts. This data provides useful insights into the target audience for an indie/folk music video being created.

1. What is your I obtained the ratio from male to female that would best
fit in well with my research. This meant intentionally
sexuality? gathering more male than female audiences to take my
3.5 questionnaire. This was because from recent research
3 into the folk and indie audience I found that the male
2.5 population were more involved with these genres. This
2
1.5 was down to the music that is portrayed. So by having
1 a range of people asked, with male being the most
0.5 common it allowed myself to acquire the answers
0
suitable for my music video and its genre of indie/folk. I
can state that from the graph the ratio of men to
woman are nearly equally alike. This tells me that the
folk scene is not only limited to men but also woman.
This was what I predicted from researching my ultimate
fan.
What is your age?
From the graph to your left you can see that the
majority of the audience are between 20-30. I chose to
40 obtain this age range to fit in with my own product and
its audience. Because my video features indie/folk
30 conventions it were only suitable to obtain an audience
a
g
20 suitable for this genre.. This connotes that folk genre
has an older audience for its music. Following this I can
e 10 make the assumption that more indie/folk artists will
0 obtain an older audience for its music due to popularity
amongst 20-30 year olds.
age

2. How often do you listen to music?
3
2.5 From this graph you can
2 clearly see that the majority
of people who participated in
1.5 the questionnaire listen to
1 music everyday. This is a
0.5 brilliant factor by stating that
0 the majority of people that
were asked listen to music
almost everyday this means
that there is a higher chance
of my music video getting
viewed and shown around
and thus gaining popularity.

3. What is your favourite music
genre? Folk music was the most
common genre from the sum of
3 people I asked. This shows a
2.5 love for the folk genre and is
2 exactly the type of audience that
1.5 I was aiming for. You can also
1 see indie is the second favourite
0.5
0 genre of music, this is also very
good with the fact that my song
Folk
Rock
Other
Indie
Country
Pop
Electronic
Reggae
Alternate
Rap
Classical
is an indie/folk genre, So by
having these results is perfect.
Seeming that all people I asked adored either indie or folk music this would mean that by
creating a music video based upon the genre of indie/folk, our music video and also
products that have been created to advertise and promote my music video such my digipak
and magazine cover will hit the perfect market because it features both an indie feel with an
acoustic guitar but also the folk genre from the use of violins and double bass’s and together
these collaborate to create an amazing sound that the audience, asked in my
questionnaire, would love. This could mean that popularity would grow within the indie/folk
scene just like the band “Mumford and Sons” are doing, by bringing into the scene the folk
genre that is very popular with todays young audience. Relating this back to my product, this
could mean that a wider audience would be able to acquire and view my music video.

4. What is your favourite sub I made a prediction that the main sub
genre folk lovers choose to listen to
genre? would be acoustic purely for the
100% reason that folk has aspects of
90% acoustic conventions throughout their
80% music. This has been shown through
70% my product with the use of an
acoustic guitar playing in the
60% foreground at the beginning of the
50% music video. These results that I
40% obtained indicated that my perdition
30% was correct. The audience like an
20% acoustic feel and this has what Ben
10% and I have featured within all three
0% products. The music video featured
an acoustic feel by portraying lyrics
and visuals of an acoustic guitar and
singer, and both digipak and
magazine feature this aspects as
well. This helps to link back towards
both an indie and folk scene and
would mean that a wider audience is
obtained.

5. From your favourite genre who is your favourite
band/artist Here, I have collected a lot
of data from the different
types of artists that people
2
1.8 have enjoy. By collecting a
1.6 range of different
1.4 performers would help
1.2 myself to gather information
1
0.8 of a range of different styles
0.6 and techniques that all link
0.4 together to create a piece of
0.2 music. This , I have looked
0 upon. From Looking into the
artist of Peatbog Fairies and
their music videos I could
connote ideology of a free
and adventurous type of
music. This idea I have then
incorporated within my
music video from the mise
en scene of location and the
variety of different locations
throughout such as a
isolated field, bleak back
ally ways and secluded
streets.

6. What are your main
hobbies?
2
1.5
1
0.5
0
From the results shown you can make a
clear consumption that most of the fans This idea of the audience being creative
like going traveling and attending festivals and adventure was an idea that I have
and photography. This tells me that the featured through my music video with the
folk audience are very creative and use of mise en scene. The locations that
adventurous. From the research I have feature portray ideas of an adventure. This
done on the folk and indie scene and also is shown through storyline that progresses
by experiencing it for myself I can by taking the audience on an adventure of
conclude that folk audiences are very free their own into the bleak and depressive feel
and that also they are quiet well off in the towards the video.
way that their hobbies can be quite

7. Do you use social networking
sites?
You can see that most of the people I
5 interviewed do use social networking
sites and that the main site that they
0 use are sites such as blogger and
Yes MySpace. As blogger is a webpage
No that lets you post whatever you want
and is a very creative website it gives
If so, state your main the essence that the folk scene use
three… websites to show of their
personality, being creative. Also from
3.5 using MySpace, even though it is an
3
2.5 outdated website compared to
2 Facebook and twitter it still shows a
1.5 very unique look upon the folk genre.
1 From the results, showing that the
0.5 audience do use social networking
0 sites, this would help towards my
music video by gaining popularity
from views. Also from the promotions
through my digipak and magazine
cover allow passive audience to
notice these connections and thus
again, making my music video
popular.

8. Where do you listen to your
music?
6
5
4
3
2
1
0
Backing up my idea that the folk fans are finically well
of, from the graph you can see that iTunes is the main
way that people listen to their music. As iTunes cost it
shows that these type of people have spare money to
spend on music because of their wealth. From seeing that
the audience are financially well off, with purchases being
able to acquire music, this would indicate that a passive
audience could notice my magazine cover, find the
digipak and obtain my music video. This would then gain
popularity and also allow myself to gain money from this.

9. If you have a listening devise what do you use? E.g.
iPhone, iPod, MP3
3.5
3
2.5
2
1.5
1
0.5
0
car radio IPHONE 4S cd player Iphone Ipod
Again the high use of iPhone suggests that the audience
have the money to by expensive phones. This shows that
they are also up to date with the latest technology. So there
is a sense of mainstream within the young folk genre. From
using different from of media this could mean that my music
video is obtained and perhaps purchased in a variety of
media platforms.

10. What attracted you to your favourite genre of
music?
These are a few examples of the responses we got from our questionnaire:
 It made me happy, listening to it…
 It was different …
 It allowed me to travel and see places I have never seen before and meet
new enthusiastic folk fans and artists!
 The curiosity of the genre and the happiness I get…
 The style and unique sound..
All of these positive answers shows that
they are strongly for folk music and that it is
a big part in their lives, influencing them. It
almost seems that it is a way of life for them
and that folk music can change how one
person lives. From these responses I can
connote that from their love of folk
music, That my music video would be a big
hit with this audience and thus popularity
rises. This could then mean that a wider
audience would access my music video.

11. Have you ever been to a
gig?
Everyone that I asked had
been to a gig before and many
5
had been to quite a few famous
0 artist gigs. As you can see from
Yes No the graph the most common for
people in folk to attend is a
“Bellowhead” gig or “Imagine
village”. The reason for this is
Name some artists you have seen play
because these two bands are
live…
very big names in the folk world
2.5 and because of how unique
2 they are it makes the band
1.5 more likable and enjoyable.
1 Linking this back to my video, if
0.5 my music video were to
0 become viral and popularity
arises then performances from
the band would mean that a
wider audience is approached.