From analyzing the questionnaire results, the following key points were found:
- The top three favorite music genres were rap, hip-hop, and R&B.
- Most people who like those genres do not buy music magazines.
- Of those who do buy magazines, most read Vibe magazine.
- Magazines are typically purchased once a month.
- The target audience listens to music most on YouTube.
- They buy music online rather than in stores.
- Illegal downloading of music is common.
- Respondents would pay £2-£2.50 for a magazine.
- The preferred publication schedule is monthly.