From analyzing the questionnaire results, the following key points were found: - The top three favorite music genres were rap, hip-hop, and R&B. - Most people who like those genres do not buy music magazines. - Of those who do buy magazines, most read Vibe magazine. - Magazines are typically purchased once a month. - The target audience listens to music most on YouTube. - They buy music online rather than in stores. - Illegal downloading of music is common. - Respondents would pay £2-£2.50 for a magazine. - The preferred publication schedule is monthly.