This document outlines a freelance media professional's strengths, weaknesses, opportunities, and threats (SWOT) analysis for maintaining a workflow in their chosen creative field. The individual's strengths include communication, teamwork skills, knowledge of photography equipment and editing software. Weaknesses are a lack of confidence and professional experience. Opportunities exist to gain more skills and experience through university shoots and photography society involvement. Threats include competing with more experienced professionals and not having all necessary equipment as an upcoming freelancer.