The document summarizes the results of a survey given to the target audience of a new music magazine. It found that the majority of the target audience is males between the ages of 19-21 who are students or working. They are interested in rock, heavy metal, acoustic, indie and punk/alternative music genres. Their favorite colors were red and black, which will be considered as the magazine's house colors along with yellow, green, orange and blue.

2. QUESTION 1 : WHAT AGE GROUP DO YOU FIT IN?Although I already knew that my target audience would be between the ages of 15-25, I wanted to find out the popularity of the different ages within that because the interests of a reader who is 15 may differ to someone that is 25.The results from this question show me that the majority of my target audience are between the ages of 19-21, although the other age catorgories are also popular.

3. QUESTION 3 : WHAT GENDER ARE YOU?I have already decided that I am going to aim my magazine at both genders however I thought that I would benefit from finding out what the composition of genders in my target audience is. My results show me that almost 75% of my target audience are male which means that I shall the majority of content shale me aimed at males however I shall include some features that attract females.

4. QUESTION 3 : WHAT IS YOUR OCCUPATION?I thought that it would be important to know the occupation of my target audience as it will give an indication of their class and wealth. The majority of my target audience are either students or working so they will be leading a busy lifestyle. The students won’t have a lot of money to spend so the cost of the magazine will have to take this into consideration.

5. QUESTION 4 : WHATS YOUR FAVOURITE GENRE OF MUSIC?The genre of music that the target audience is interested in is one of the most key features as they will only buy the magazine if it is about that genre(s). My results show me that the most popular genre of music that my target audience are interested in is rock. They are also interested in heavy metal, acoustic, indie and one other genre which was alternative/punk. From this I know that my music magazine is going to be based around these genres of music.

6. QUESTION 5 : WHATS YOUR FAVOURITE COLOUR?I asked my target audience what their favourite colour was so that I can get an idea of the house colours that I could use for my magazine and would know that they would attract my audience if it included their favourite colour. Red and black were the two most popular colours for my target audience so I shall defiantly consider using these as my house colours. Yellow, green, orange and blue were also chosen so these could feature in certain sections of the magazine.