The document analyzes the positioning and design choices for ancillary materials promoting an album. It discusses positioning the artist name, album name, and central image on the CD cover according to the "rule of three". It describes using a white background and high-contrast colors to make the darker images stand out. Images on the CD back and poster relate to the cover image but differ to intrigue audiences. Text is positioned around images to draw attention. A consistent color scheme, white space, and unconventional images are used throughout to attract audiences.

1. Analysis of my ancillary

3. positioning
 I have used the conventional ‘rule of three’ method when
positioning the image, this is to ensure that the audience
eye is diverted to the correct place, this being the central
image.
 I have then put the artist name at the top left, this
ensures that once the audience have been attracted to the
CD, their attention is diverted to the artist name, it is also
in a bigger font than the album name to ensure this.
 Finally, when the audience is fully interested, they will
read the album name, this album name directly links to
the image used. ‘A view from another eye’ relates to the
eyes on the hand, rather the usual picture of a person just
looking at directly or indirectly into the camera.

4. background
 I have chosen to use a white background which is
unconventional for most media types, I have used
this to make the colours of the main image stand out
as they are darker shades of a higher contrast, they
therefore project more from the white background.
 It also draws your attention to the image, this is also
the effect that I wanted as the image used is also
rather unconventional due to its abstract nature.

5. Images
 The image I used is two images combined, I began with a
simple image of my model covering her eyes, I then
decided to use the eyes from another image over the top.
I did this as I think it makes the image more interesting
and it will attract the audience to look at the image closer
and potentially buy the album.
 The eyes are also much bigger than regular eyes, [they
have been enlarged] I have done this to make the image
seem even stranger and to attract the audience further.
 I have also chosen to use strange images because the
model used is only a model and not the actual artist,
therefore I have decided not to use a straight shot of her
face.

6. colours
 I made the colours highly contrasting, this makes it
catch your eye immediately as they are striking,
especially against the white background.
 I have tried to continue the colour scheme
throughout my ancillary work in the CD cover, CD
back, and the poster to promote.
 I have also used a black box around the CD cover,
this is to directly contrast the white background and
to make the CD cover seem much bolder.

8. images
 I have used two images for the back of my CD, this is to draw
your attention to both parts of the text.
 On both images I have used the idea of them looking in the
direction of the text, this therefore further draws your
attention to the information and persuades the audience to
read and then buy the CD.
 The image I have used on the top left, relates to the colour
scheme used in the main image on the cover. The second
image used on the bottom right, is the same image that is used
on the cover, this further relates the front image to the back,
however to differ the image, I chosen not to cover her hands
with the eyes of another image, this creates a different picture,
and will also convince the audience to purchase the album, by
intriguing them on the different yet identical images.

9. colours
 The colours used are applicable to the colours used on
the front of the CD, I have done this to display a colour
scheme. I have used these colours as they have
connotations of warmth and heat therefore
subconsciously making the audience feel better about
buying.
 I have decided to use black as the font colour as it is
easier on the eyes against a white background, it relates
to the black box [also featured in the front cover] and
also it ensures that there is not too much colour contrast
between the images and the text which can potentially be
off-putting to the audience.

10. Background
 I have continued the use of a white background to
secure the colour scheme, to make the images stand
out, but also to make the text appear easier on the
eyes. As well as the reasons the as shown in the first
background slide.

11. positioning
 I have decided to split the text in half and place them
at separate sides of the CD, I have done this to make
the text easier on the eyes and to make the CD look
more attracted.
 The text has also been separated by the two images
looking at it, this therefore relates to the
unconventional theme.

13. Colours
 Again I have tried to continue with the colour scheme
uses previously in the other ancillary tasks. I have used
purple as it is eye-catching and it relates to the warmth I
have discussed earlier in the powerpoint.
 I have decided to use more black in the poster that I used
in the CD cover and back, I have done this to make it look
bolder and much more striking but also because a poster
needs to draw attention on a large scale, and also may
need to stand out against other posters advertising
different things, the use of more black against the white
and the purple makes it stand out much more.
 I have also used a paler colour to create an icon, this
relates to the image used but also makes it slightly
separate.

14. Image
 I have used an image that covers lot of space on the poster to draw attention
to it, I have also used a different pose and an unconventional angle to make
the image look ‘strange’ again relating to the other ancillary tasks.
 I have also doubled the layer and added an effect to make it appear like the
image has a shadow, I did this to make it look bold, and to make the white
appear interesting rather than boring and empty.
 I have also created an icon for the poster to directly relate to the CD as the
poster’s purpose is to promote the CD. Therefore I have chosen an eye to
represent the artist, this relates to the image used on the front cover on the
CD which has the eyes on the hands, already a fairly striking image.
 I have also used a black banner across the top of the poster, this is to make
the audience aware of tour dates and where she is performing, the colour is
black to make it bold and relate to the background colours used next to the
white and therefore catch your eye. This is also a substitute to the black box
used around the CD covers which I have chosen not to use in the poster as it
will seem too harsh on the eye and take away the effect of the white
background.

15. background
 The background of the poster again is white, this directly
relates to the other ancillary tasks. The colour also has
connotations of fresh, clean, and quite a ‘normal’,
‘conventional’ colour, I therefore hope that this makes a
higher contrast between the strange images used and the
connotations of the colour of the background.
 I have also made the effort to leave lots of white spaces,
this is again, another theme that I have continued
throughout the tasks. This draws a high amount of
attention to the image and text and purposely makes it so
there is little else to focus on but those.

16. positioning
 The image has been placed in the very centre of the
poster, it is also placed diagonally due to the image but
also to focus your attention on it.
 The text is then placed in a big font size in the bottom left
corner, this is to ensure that once you have been
attracted to the poster due to the large image, you will
want to find out more which will be the artist and what
she is promoting.
 The third thing that should hopefully catch the audience
eye is the black banner across the top of the poster
making the audience aware of the tour dates and the
place in which she is performing.