Rap emerged in the 1970s when DJ Kool Herc asked his friend Coke La Rock to accompany him while playing music at a party. Coke La Rock spit the first rap verse, helping establish rap as a new genre of music. Early influential rap artists included Run-D.M.C., Whodini, Grandmaster Flash, and Kurtis Blow. Stereotypes that rap artists are often subjected to include being seen as rich, dangerous gang members who only care about money, sex, drugs, and rap. However, some stereotypes emerged from real issues like racial prejudice and unfair policing faced by black rappers in the US. Rivalries between rappers also contributed to perceptions of violence as rap