The document presents results from primary research on music preferences. It shows that most respondents were female, between 19-29 years old, and preferred pop and rock music genres. Regarding music video styles, most respondents enjoyed narrative music videos that tell a story, and preferred music videos to be inspiring.

1. Results from primary research

2. Gender
0
5
10
15
20
25
30
35
M F
Gender
Gender

3. Age
0
5
10
15
20
25
18 and below 19-29 30-39 40+
Age
Age

4. Preferred genre of music
0
2
4
6
8
10
12
14
16
Pop Rock Indie Metal Hip-Hop / Rap R’n'b
3. What is your preferred genre of music?

5. What type of music video do you enjoy
the most?
13.5
14
14.5
15
15.5
16
16.5
17
17.5
18
18.5
Narrative (Tells a story) Performance (Band / Artist
simply performs the song)
Mixed (Both narrative and
performance)
4. What style of music video do you enjoy the most?
4. What style of music video do you enjoy the
most?

6. Do you like music videos to be:
0
2
4
6
8
10
12
14
16
18
Funny Serious Romantic Political Inspiring
6. Do you like music videos to be:
6. Do you like music videos to be: