This document contains an audience research survey about music preferences and perceptions of music videos. It asks respondents about their preferred music genres, reactions to pop artists on the radio, their views on popular camera shot types in pop music videos, favorite artists, common storylines in traditional pop videos, and Beyonce's costumes. The survey aims to gather insights that could help with music video production and promotion strategies.
1. Audience Research
1. What type of music do you prefer?
2. Out of the following which genre do you prefer most when watching a
music video?
(Please rank in order of preference- 1 being most preferable and 7 being
least preferable)
Classical
Rock
R&B
Pop
Indie
Dance
Rap
3. If a pop artist such as Katy Perry started to play on the radio what would
your immediate reaction be?
Turn it off immediately
Keep listening, as it is a song you haven’t heard
Listen because you like the song/artist
Other (Please Specify)
2. 4. In a music video there are lots of camera shots used: in your opinion,
which are the most popular for a pop music video? (Please rank in order 1
being most important – 5 being the least important)
Fixed camera position throughout the video
Shots showed for lengthy periods of time
Short jumpy shots
Long shots of the artist
Close ups of objects/ artists
5. Which artist do you like out of the following?
(Please circle all that apply)
o Katy Perry
o Carly Rae Jepsen
o Kesha
o Beyonce
o Rihanna
o Other (please specify)
6. In a traditional pop music video what would the storyline/ narrative be?
7. In a typical Beyonce music video what would the costumes be like? And in
your opinion do they always reflect the genre she belongs to?
