KPOP refers to the musical genre originating from South Korea that combines various musical and visual elements. It became popular in the 1990s and 2000s through globalization. Major record labels that helped spread KPOP internationally include JYP Entertainment, SM Entertainment, and YG Entertainment. Fans are drawn to KPOP for reasons such as its new and exciting style, fascinating Korean culture, attractive artists, catchy songs and dances, and the artists' dedication to performance.