The document discusses how Web 2.0 has democratized the music industry by allowing audiences to become producers through platforms like YouTube, where they can create and share content more easily and cheaply. This gives audiences more opportunities to actively participate in media and form their own identities, rather than just passively viewing content. It also gives producers a wider potential audience for their work.

1. David Gauntlett
How web 2.0 has played a role in the democratization of the
music industry.

2. Media democracy
 Media democracy means the audience can gain easier
access to media products via places such as twitter
Facebook and YouTube. This therefore means the
producers of the product can gain a wider audience
without spending a lot of money.

3. Gauntlett
 He is a British sociologist and media theorist and
studies contemporary media audiences, making and
sharing of digital media and the role of media in self-
identity and self expression.

4. Web 2.0 advantages
 Allows audiences to become their own producers through websites
such as YouTube and they can create their own identity and influence
other people.
 People are able to be more creative.
 Audience can become active participants rather than passive.
 Audience can access media products in a wide range of places
meaning there is a bigger range of opportunities for both the viewer
and producer.

5. Gender identity
 The representation of gender has become less
constricted meaning people can create their own
identity. Therefore both genders don’t follow traditional
representations and stereotypes of genders.